Coffee drinkers looking for more texture
They want white bread for sweet or savoury toppings, with ingredients such as sunflower seeds, linseed or sesame for a different bite from ordinary white bread.
Who is this bread for?
White bread buyers comparing fibre
They want to stick with a white bread base, while checking the fibre per 100 g and considering seeded wholemeal bread if a wholemeal base becomes more important.
Households that read labels carefully
When buying seeded bread, they check the ingredients, allergens and salt information, and whether iodised baker’s salt has been used.
What should you look for when choosing?
Start with the crumb and seed mix you want. Then compare the nutritional information per 100 g and choose a loaf size that suits your coffee break.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Seeds and texture | Which seeds are listed, and are they in the bread, on the crust or both? | With my coffee, I want a white slice with noticeable seeds, without relying on the name ‘multigrain’ alone. For around 42% of consumers, texture comes first. |
| Fibre and bread base | Compare the fibre per 100 g and check whether the bread is labelled wholemeal. | I want to know whether white multiseed bread suits my preference for fibre, or whether I’d rather choose seeded wholemeal bread. Around 33% of consumers give this consideration top priority. |
| Availability and size | Check your chosen store or delivery area, and see whether a half or whole loaf would suit you better. | For a small coffee break, I want an amount of bread that suits me and that I can get in time. For around 25% of consumers, this practical choice matters most. |
Common mistakes
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Assuming multigrain means wholemeal
According to the Netherlands Nutrition Centre, multigrain refers to bread made with at least three types of grain; the term alone doesn’t mean the bread is wholemeal.
Look for the word ‘wholemeal’ and compare the fibre per 100 g if that’s your main deciding factor.
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Judging by the seed crust alone
The crust doesn’t tell you which allergens may be elsewhere in the bread. Wheat, sesame and soya, for example, may be relevant in white multiseed bread.
Read the full ingredients and allergen information on the pack rather than relying on the name or picture.
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Assuming iodised baker’s salt is always used
The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt when making bread. So you can’t tell whether it’s present just from the type of bread.
Check the ingredients list if the use of iodised salt matters to your choice. For unpackaged bread, ask for the product information.
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Assuming an online listing means it’s in stock at your store
A loaf listed online may not be available at your chosen store when you want it.
Check your store or delivery area shortly before buying, and consider which similar bread meets your main requirements.
Brands compared
The breads listed range from confirmed white multiseed bread to other seeded loaves. Check the exact product name and label before comparing different varieties.
Albert Heijn
Its range, as described, includes both a half loaf of white multiseed bread and white multiseed sourdough.
- The product information lists the types of seeds, nutritional information, ingredients and allergens.
- Check the pack when you buy, as product information can change.
PLUS
Lists a half loaf of white multiseed hearth bread, which could suit a smaller coffee break.
- The product description identifies it as white wheat bread with seeds and kernels.
- Check availability at your local store, as it can vary by location.
Jumbo
Lists products including Jumbo Boeren Licht Meerzaden, alongside other types of bread.
- This variety gives you a specific option to compare with other seeded breads.
- Check the product label for the bread base, ingredients and allergens.
ALDI
Lists Bakkersgoud rustiek licht meerzaden with a seed crust as another option to consider.
- The seed crust and the description ‘light multiseed’ are part of the product listing.
- The description doesn’t confirm that this is white multiseed bread; check the pack if you need a white bread base.
Lidl
Lists multigrain bread with grains and seeds as an option for anyone who isn’t specifically looking for white bread.
- The product description mentions wheat, barley and buckwheat, among other ingredients.
- This product isn’t described as white bread; read the label for full product information.
Dirk
Shows a range of breads, including seeded varieties.
- There are several types of bread to consider alongside the white variety you’re looking for.
- Check each loaf to make sure it has a white bread base, and see which ingredients and allergens are listed.
Joybuy products for coffee time
Related products will be available soon.
Frequently asked questions
Is white multiseed bread automatically wholemeal?
No. Adding seeds doesn’t make white bread wholemeal. The Netherlands Nutrition Centre gives average figures of 2.6 g of fibre per 100 g for white bread and 6.7 g per 100 g for wholemeal bread; these figures don’t apply to every individual multiseed loaf. Check the ‘wholemeal’ label and fibre content on the pack to help you choose.
Does Dutch bread have to contain iodised baker’s salt?
No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt when making bread. Check the ingredients list if you want to know whether a particular loaf contains iodised salt or baker’s salt.
Where can I check the allergens in multiseed bread?
For pre-packed bread, read the allergen information on the label. The Netherlands Food and Consumer Product Safety Authority explains the requirements for listing allergens. Depending on the ingredients, check the loaf for wheat, sesame and soya, among other allergens.
Will bread listed online also be available at my store?
Not necessarily: availability can vary by store and time. Check your chosen store or delivery area shortly before buying, especially if you’re looking for a specific half loaf for coffee time.