Who might find this choice relevant?

Parents of children who enjoy white bread

If your child prefers white bread, multiseed bread can offer a different texture. Check which seeds it contains and whether your child likes them.

Parents who regularly pack bread for their child

If bread is a regular part of your child’s meals, the type of bread matters too. The Netherlands Nutrition Centre recommends wholemeal and brown bread for children; visible seeds don’t turn white bread into wholemeal bread.

Parents who need to check allergens

Before packing the bread, check the information on the packaging and the rules set by your child’s school or after-school childcare provider. Product information from Jumbo and PLUS shows that white multiseed bread may contain wheat and sesame.

What should you look for when choosing?

First, decide whether the bread is for an occasional or regular meal. Then compare the type of bread and its nutritional information, and always check the allergens that are relevant to your child and their childcare setting.

What to consider What to check before buying Who is this relevant to?
Type of bread and nutritional value Read the product description and ingredients. Compare the fibre per 100 g on the current labels of the breads you’re considering. If bread is often on the table, I want to know whether I’m buying white or wholemeal bread; for around 36% of consumers, this distinction comes first.
Allergens and rules Check the allergen declaration for the exact bread, including any information about cross-contamination, and ask about the rules at your child’s school or after-school childcare provider. If my child needs to avoid a particular allergen or takes bread to school, I want to know what it contains before packing it. Around 29% of consumers prioritise this check.
White crumb and seeds Check which seeds are listed and whether they’re in the bread, on the crust or both. Also check whether the bread is sliced. My child likes white bread, but may not enjoy the texture of seeds; for around 21% of consumers, whether their child likes the bread matters most.
Shopping convenience Check availability at your local store and choose a type of bread that suits the planned meal. If I want to pick up bread shortly before teatime, it needs to be available at my local shop. Local availability comes first for around 14% of consumers.

Common mistakes

  • Mistaking visible seeds for wholemeal bread

    The white multiseed breads described by Jumbo and PLUS are made with wheat flour as their base. Seeds don’t automatically change the type of bread.

    If you’re specifically looking for wholemeal bread, read the product description and ingredients list. Compare the fibre content on the labels of the products you’re considering.

  • Only checking for gluten

    As well as wheat, product information from Jumbo and PLUS also lists sesame. Other allergens and information about possible cross-contamination vary from one bread to another.

    Check the full allergen declaration for the exact product and confirm the rules with your child’s school or after-school childcare provider before packing it.

  • Assuming a product page means it’s available locally

    PLUS doesn’t show the multiseed variety mentioned as available at the selected store. ALDI says its fresh-from-the-oven range is available in stores with a bakery department.

    Check your local store before setting off, and consider what other type of bread would also suit that meal.

    If the bread isn’t available there, you may need to make an extra trip to another shop.

  • Relying on out-of-date product information

    Ingredients and nutritional information can vary between products and packaging. A label you looked at previously is no substitute for checking the information when you buy it again.

    Use the shop’s website to decide what you want to look at, then check the packaging of the bread you’re actually taking home before you buy it.

Brands to consider

Jumbo

Jumbo describes Boeren Licht Meerzaden as a soft white wheat bread with seeds.

  • The product information lists the seed mix, allergens and nutritional value; according to Jumbo, the bread contains 2,9 g of fibre per 100 g.
  • According to the allergen information, this variety contains wheat, sesame and soya. It isn’t wholemeal bread.

PLUS

PLUS lists a half-white multiseed hearth loaf in its Korenlanders range.

  • The product page lists sunflower seeds, linseed and sesame, among other ingredients, as well as 3,2 g of fibre per 100 g.
  • The page lists wheat and sesame as allergens and doesn’t show the bread as available at the selected store.

ALDI

ALDI describes Bakkersgoud Rustiek Licht Meerzaden as a partly sliced loaf with a seed crust.

  • The shape of the loaf and its seed crust are useful things to consider when deciding whether it suits the planned meal.
  • According to ALDI, its fresh-from-the-oven range is available in stores with a bakery department. Check the information with the bread for its ingredients and allergens.

Albert Heijn

Albert Heijn lists a white multiseed roll on a product page, but says that this particular item is no longer in its range.

  • The page shows some of the ingredients that may be found in a white multiseed roll, including wheat flour, rye flour and sesame.
  • Don’t use this discontinued item as an available purchase option or as the label for a different roll.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is white multiseed bread the same as wholemeal bread?

No. Seeds don’t automatically make white bread wholemeal. The white multiseed breads described by Jumbo and PLUS are made with wheat flour as their base; read the product description if you want to buy wholemeal bread.

Can my child take white multiseed bread to school or their after-school childcare setting?

Only if the bread meets your child’s needs and complies with the rules set by their school or after-school childcare provider. Before packing it, check the current allergen declaration for the exact product; white multiseed bread may contain wheat and sesame, among other allergens.

How do I check allergens in unpackaged bread?

Ask the bakery department for allergen information about the specific bread. According to the European Commission, information about allergens present must also be available for non-prepacked foods; the product name and visible seeds aren’t a substitute.

How can I tell whether bread contains iodised baker’s salt?

Check the ingredient information for the bread you’re buying. The Netherlands Nutrition Centre lists bread as a source of iodine; the Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be added to bread through baker’s salt. Don’t rely on the type of bread alone.

What if teatime is only an occasional meal?

Choose a type or quantity of bread that suits the meal, and follow the storage instructions for that specific product. Check the packaging to see whether and how you can freeze the bread, rather than relying on storage instructions for a different loaf.