Which choice is right for you?

Office worker taking sandwiches in

If you’re preparing several lunches in advance, check whether the bread is pre-sliced and whether the slices suit your fillings. Also check the date and storage advice on the packaging for the days you plan to use the bread.

White bread fan comparing fibre

If you want to keep eating white bread but are also considering fibre, compare the nutritional information per 100 g. Jumbo lists 7.3 g of fibre per 100 g for Wit Brood met Extra Vezels – Half, compared with 2.3 g per 100 g for Casino Wit Brood – Half. Check the values on the pack you buy.

Lunch planner who reads labels carefully

If wheat, gluten, ingredients or iodine are relevant to your choice, read the information for the specific loaf. The Netherlands Nutrition Centre says that bread is not always baked with baker’s salt, so don’t rely on the type of bread alone.

What should you look for when buying?

Start with the slices and how much bread you need for your lunches. Then compare the nutritional information and ingredients on the packaging of the bread you’re actually choosing.

What to consider What to check when buying Who it matters to
Slice and portability Check whether the bread is pre-sliced and whether the slices look sturdy enough for your fillings. If you make sandwiches in advance, you’ll want even slices that are easy to fill and take with you. Around 36% of consumers prioritise slice size and convenience when taking bread out.
Fibre Compare fibre per 100 g on the label; decide whether you want to stick with white bread or consider brown and wholemeal bread too. If white bread is often the basis of my lunch, I want to be able to choose how much fibre it contains. For around 29% of consumers, fibre is the most important factor in that choice.
Ingredients and iodine Read the allergen information and check the ingredients list for baker’s salt or iodised salt if iodine matters to you. If I have a relevant allergy or a question about iodised salt, I want to know what’s in this specific bread. Around 21% of consumers prioritise this label information.
Quantity and availability Consider whether a half or whole loaf suits your lunch plans and check what’s available at the shop where you buy it. If you shop at the same store regularly, you’ll want a pack that will be used up over the lunches you’ve planned. For around 14% of consumers, this practical choice of shop comes first.

Common mistakes

  • Treating ‘medium sliced’ as a standard slice thickness

    The description doesn’t tell you whether the slices in a particular loaf will suit your lunch fillings. The actual slice still matters, even with pre-sliced bread.

    Check the exact bread and look at the slices before choosing several packs for your work lunches.

  • Assuming all white bread contains iodised baker’s salt

    The Netherlands Nutrition Centre says that bread does not have to be baked with baker’s salt. So the type of bread alone won’t tell you which salt is used in the loaf you buy.

    Read the ingredients list. If the information isn’t clear, ask the baker or shop which salt was used for that bread.

  • Guessing the fibre content from ‘white’ or ‘casino’

    Jumbo lists 2.3 and 7.3 g of fibre per 100 g for two different white breads. The name of one loaf doesn’t tell you the nutritional value of another variety.

    Compare the fibre per 100 g on the packaging, then choose between regular white bread, a higher-fibre white version and another type of bread.

Brands and shops to consider

Albert Heijn

Albert Heijn has an online overview of white bread, which is useful for browsing different types before you shop.

  • The white bread overview is a good place to start when looking for products.
  • Check the details and packaging of the bread you buy; a category overview won’t tell you whether the slices suit your fillings.

Jumbo

Jumbo has product pages for items including Casino Wit Brood – Half and Wit Brood met Extra Vezels – Half.

  • The listed fibre values for these two products can be compared per 100 g.
  • Use the details for the exact loaf and check the current packaging; these two products don’t represent the nutritional profile of all Jumbo white bread.

Lidl

Lidl lists white bread online, including an 800 g product.

  • The product listing can help you find a pack size that suits your needs.
  • For ingredients, allergens and nutritional values of food products, Lidl Customer Care refers customers to the packaging rather than one general online list.

ALDI

ALDI’s bread range includes white bread and casino white bread.

  • ALDI says that bread is also available sliced.
  • Check whether your chosen bread is sliced and whether the pack size and slices suit your lunches.

PLUS

PLUS has an online white bread category, including casino white bread.

  • The category helps you search for a specific type of bread.
  • Check the ingredients, nutritional information and allergens on the packaging of the product you choose.

Dirk

Dirk’s bread category features different types of bread, including white bread.

  • The category gives you an overview of bread types to consider when choosing where to shop.
  • For fibre, ingredients and slice shape, check the information for the specific white bread.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Can I assume that white bread contains iodised baker’s salt?

No. The Netherlands Nutrition Centre says that bread is not always baked with baker’s salt. Look for baker’s salt or iodised salt in the ingredients list, and ask the baker or shop for more information if the label isn’t clear.

Is white bread with extra fibre the same as wholemeal bread?

No, they’re different types of bread. For a white variety, compare the fibre per 100 g on the packaging. The Netherlands Nutrition Centre recommends replacing white bread with brown or wholemeal bread as much as possible.

How should I store white bread for several work lunches?

Follow the date and storage instructions on the packaging of the bread you buy. For its Casino Wit Brood – Half, Jumbo advises using the closure clip and storing it somewhere dry and dark. Check the instructions separately for other bread.

Is online allergen information enough?

Use online information to help you prepare, but read the allergen information on the packaging of the specific bread. Lidl Customer Care, for example, says there is no general online list of ingredients, allergens and nutritional values for its food products.