What should you look for when choosing?
Start by asking which bread your child will eat, then compare the fibre content on a like-for-like basis. Check allergens and school rules before packing the bread in their lunchbox.
| What to consider |
What to check when buying |
Who it matters to |
| Taste and texture |
Try a bread with a texture your child will eat; if choosing fine wholemeal, check exactly which product it is. |
If thick slices come home uneaten, I want to try a different texture without immediately choosing only white bread. Around 34% of consumers put whether they’ll enjoy the bread first. |
| Fibre |
Look for the wholemeal label and compare fibre per 100 g, rather than comparing different portion sizes. |
I want the bread itself to add more fibre to lunch, even if a new taste takes some getting used to. Fibre is the first consideration for around 33% of consumers. |
| Allergens and school rules |
Read the latest ingredients and allergen information for the exact bread, and ask about the school’s rules. |
If there’s a relevant allergy or a school rule to consider, I need to know whether this bread is suitable before packing it. Allergens and school rules come first for around 13% of consumers. |
| Buying again |
Consider whether the type of bread you’ve chosen fits your usual shopping routine and which pack size works for you. |
I want a bread I can pick up with my usual groceries, so planning lunches remains manageable. For around 20% of consumers, how easily they can buy it again is the most important factor. |
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Frequently asked questions
Can I pack white bread for my child’s school lunch?
White bread can be a practical choice if your child eats it and it fits the school’s rules. The Netherlands Nutrition Centre recommends wholemeal and brown bread in particular for children because of their fibre content, so you could also see whether your child will eat fine wholemeal.
How can I check whether bread contains gluten?
Read the ingredients and allergen information for the exact bread. The Netherlands Food and Consumer Product Safety Authority says that allergens which must be declared need to be clearly listed on the label. If you need to avoid gluten, don’t rely on the bread’s colour or name.
How can I tell whether bread is made with iodised baker’s salt?
Check the ingredients list for baker’s salt or iodised salt. The ingredients for AH Wit heel and Jumbo Fijn Volkoren list this, but don’t assume every bread is made in the same way without checking.
How should I store bread for several school lunches?
Follow the storage instructions for the bread you buy. Albert Heijn recommends storing AH Wit heel in a dry place and says you can freeze it on the day you buy it, then use it within one month of freezing. Other breads may come with different instructions.
Is multigrain bread also wholemeal?
Not necessarily: according to the Netherlands Nutrition Centre, multigrain means that at least three types of grain have been used. If you’re looking for wholemeal bread, check for the wholemeal label and compare the fibre per 100 g.