Families on holiday with fussy eaters
Looking for bread that looks familiar and white to the group, but may have more fibre than ordinary white bread. The ingredients and fibre per 100 g tell you more than the colour alone.
Who is this choice for?
Self-catering holidaymakers who keep an eye on fibre
Want to make breakfast and lunch easy without giving up their preference for wholemeal bread. If everyone enjoys it, wholemeal bread is the clearest choice; Voedingscentrum highlights the fibre in wholemeal bread.
People planning a short stay
Want enough bread for several meals without ending up with lots of leftovers. Smaller loaves or two different types can help you match the amount to the group.
What should you look for when choosing?
First, decide whether the group will eat wholemeal bread. If not, compare white bread with added fibre with ordinary white bread by checking the label, or choose two smaller loaves to suit different preferences.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Whether people will eat white bread | For white bread with added fibre, compare the ingredients and fibre per 100 g with ordinary white bread. If anyone has dietary restrictions, check the allergens too. | If fussy eaters leave wholemeal bread untouched, I want bread with a familiar white appearance and texture. For around 31% of consumers, this is the top priority. |
| Fibre and type of bread | Look for the wholemeal label and check the ingredients and fibre per 100 g; a dark colour or the term multigrain does not prove that bread is wholemeal. | If we often eat bread at the holiday home and everyone is happy with wholemeal, I prioritise fibre. Around 31% of consumers put this choice first. |
| Different preferences | See whether two smaller loaves are available and check the ingredients and allergens for each type. | If not everyone wants the same bread, I want to avoid buying one large loaf that some of the group won’t eat. Different preferences are the main consideration for around 23% of consumers. |
| How much you need for your stay | Compare loaf sizes and storage advice with the number of breakfasts and lunches planned; check whether the packaging says you can freeze it. | For a short stay, I want to take enough bread without having lots left over. Getting the right amount is the top priority for around 15% of consumers. |
Common mistakes
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Assuming added fibre means wholemeal
White bread with added fibre is a different type of bread from bread made with the whole grain. Jumbo’s example of white bread contained wheat flour and added fibre.
Read the product name, ingredients and fibre per 100 g. If wholemeal is your main requirement, choose bread labelled as wholemeal.
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Relying on a product you saw previously
The white bread with added fibre described by Jumbo is no longer available online. Nutritional information can also change, as PLUS notes for its products.
Check the latest label and availability at the shop where you plan to buy your groceries shortly before you leave.
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Assuming all bread contains baker’s salt
According to Voedingscentrum, bakers are not required to use baker’s salt. So if this ingredient matters to your choice, don’t rely on the type of bread alone.
For packaged bread, read the ingredients list or ask the baker.
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Buying too much of one type
If preferences vary, a large loaf may be left uneaten. Voedingscentrum lists bread as a product that is often wasted.
Plan how many meals will include bread, consider buying two smaller loaves, and follow the packaging instructions for storage or freezing.
Relevant brands to consider
Albert Heijn
Its range of white bread gives you a starting point for exploring different styles of white bread for your holiday shop.
- Albert Heijn lists, among other options, bakers’ bread, white sourdough and other white varieties.
- Not every product shown is available online. Check the label and in-store availability for the product you’re considering.
Jumbo
One product example shows how white bread with added fibre may be described on the label.
- Jumbo listed 7.3 g of fibre per 100 g for a half loaf of white bread with added fibre.
- Jumbo says this specific product is no longer available online, so it is not a current option to buy.
Lidl
Information about packaged bread can help you compare fibre per 100 g.
- Lidl describes a fibre indicator on its packaged breads.
- A fibre claim alone does not tell you whether a loaf is wholemeal; check the product name and ingredients too.
ALDI
Its bread range is worth considering if the group is choosing between white and wholemeal bread.
- ALDI lists white and wholemeal varieties. According to ALDI, its wholemeal breads are made with 100% wholemeal flour.
- Wholemeal bread is not the same as white bread with added fibre, so check which type you’re actually choosing.
PLUS
The product information for a standard white loaf provides specific details you can use to compare labels.
- PLUS lists 2.4 g of fibre and 1.09 g of salt per 100 g for Korenlanders Rond Wit.
- PLUS warns that ingredients and nutritional information may change. Check the latest label, including for allergens.
Dirk
Its range is useful for looking at white and wholemeal bread as separate options.
- Dirk lists both white bread and a product called Boeren Extra vezels volkoren.
- That product with added fibre is wholemeal, not white bread. Check the type of bread before choosing an alternative for fussy white-bread eaters.
Bread options on Joybuy
These products suit shoppers looking for wholemeal wheat bread or rye bread, not those looking for white bread with added fibre. For your holiday home, check that the type of bread, packaging and any baking step work for your group.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g
An option if the group is happy with wholemeal wheat bread and two loaves fit your shopping plans.
The product description lists wholemeal wheat flour, wheat bran and sourdough, as well as wheat and gluten. The bread needs to be defrosted and baked in a fan oven before eating.
Compare the fibre per 100 g on the latest nutrition table, and check that you have time to bake it during your stay.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g
A wholemeal wheat option for a group that wants this type of bread and can plan ahead for when to bake it.
The product description lists wholemeal wheat flour, wheat bran and sourdough, as well as wheat and gluten. It needs to be defrosted and baked in a fan oven.
Check how many loaves are in the pack and compare fibre per 100 g on the latest label before deciding how much you need for your stay.
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Bolletje Rye Bread Bun, 500 g
A separate rye bread option if the group wants rye bread; this is not white bread with added fibre.
The ingredients information lists 56% cracked wholegrain rye and wheat bran. The allergen information lists rye, wheat and gluten.
Check the product format before buying: the title says bun, while the description refers to sliced rye bread. Compare the nutrition information per 100 g on the label.
Frequently asked questions
Is white bread with added fibre the same as wholemeal bread?
No. Adding fibre does not automatically make white bread wholemeal. The white bread example described by Jumbo contained wheat flour and added fibre; when buying a new loaf, check the product name and ingredients as well as the fibre per 100 g.
Does all bread contain baker’s salt?
No. According to Voedingscentrum, bakers are not required to use baker’s salt. If this ingredient matters to your purchase, read the ingredients list or ask the baker.
Is white bread with added fibre suitable for someone avoiding gluten or wheat?
Don’t assume so: added fibre does not remove any wheat or gluten that may be present. Check the ingredients, allergens and information about possible cross-contamination for the specific variety of bread.
How can I buy enough bread without having lots left over?
Match the amount to the breakfasts and lunches you have planned, and see whether smaller loaves would be a better fit. If you want to store or freeze bread, follow the instructions on the packaging of the product you choose.