Who is this choice relevant to?

Student making several meals from one loaf

You’re looking for a whole loaf of white bread for easy meals and don’t want to confuse different types of bread and pack sizes.

Someone living alone who wants to use up their bread

You don’t eat bread every day and want to work out whether you can use a whole loaf in time or freeze it in portions.

Shopper who wants to check the label

You’re choosing white bread for a meal, but also want to check the fibre per 100 g, allergens and ingredients of the loaf you’ve chosen.

What should you look for when choosing?

First, work out how much bread you’ll use. Then check the storage instructions and, especially if you eat bread often, the nutritional information for the product you’ve chosen.

What to consider What to check when buying Who it matters to
Whole or half loaf Compare the same type of bread and check whether you’re choosing a whole or half loaf. I want to make several meals from one whole loaf without mixing up different pack sizes. For around 42% of consumers, choosing a whole loaf comes first.
Using up the bread Read the storage instructions and check whether you can freeze the bread in convenient portions. If I eat bread irregularly, I don’t want any of it to go unused. For around 33% of consumers, using up the bread is the main consideration.
Nutritional information and ingredients Check the fibre per 100 g, allergen information and whether salt is listed in the ingredients. When I eat bread often, I want to know what’s in the loaf I’ve chosen and what other types of bread I could consider. For around 25% of consumers, checking the label matters most.

Common mistakes

  • Comparing a half loaf with a whole loaf

    A half loaf and a whole loaf don’t contain the same amount. Casino, tiger and standard white bread are also different types of bread.

    Check the type of bread, pack size and weight before comparing products.

  • Buying a whole loaf without a plan for the leftovers

    According to the Voedingscentrum, bread is among the foods that are often wasted. This matters especially if you don’t eat bread every day.

    Check whether the packaging allows you to freeze the bread and, if needed, divide it into portions according to the product instructions.

  • Assuming every loaf contains the same amount of salt

    The Nederlands Bakkerij Centrum describes the use of iodised baker’s salt as part of an agreement, not something you can assume applies to every loaf.

    To check a specific loaf, look for a mention of iodine or iodised salt in the ingredients or product information.

  • Treating white and wholemeal bread as the same choice

    The Voedingscentrum advises replacing white bread with wholemeal or brown bread as often as possible. So the type of bread you want for one meal doesn’t have to be your everyday choice.

    Compare the fibre per 100 g and consider which type of bread suits the way you plan to use it.

Brands to compare

ALDI

ALDI lists both whole white bread and whole boeren tijgerwit among its fresh daily range.

  • You can compare different whole white breads in the range.
  • Check the weight on the packaging if the quantity is important to your choice.

Jumbo

Jumbo sells white bread, including casino, tiger and toastie bread.

  • Jumbo White Bread lists ingredients and product information that you can use to check the label.
  • A half casino loaf and a whole standard white loaf are neither equivalent pack sizes nor the same type of bread.

Albert Heijn

AH Wit heel has specific freezing instructions.

  • Albert Heijn says this loaf can be frozen on the day of purchase and should be used within one month.
  • For a different loaf, follow the storage instructions for that specific product.

Dirk

Dirk offers several whole white breads, including boeren tijgerwit, rond wit and casino wit.

  • The different shapes give you a choice of white bread for your meal.
  • Check the packaging and product information for each loaf; the bread names alone don’t tell you everything about the quantity.

PLUS

PLUS Boeren wit heel has a stated weight of 800 g and its own storage advice.

  • The product information lists ingredients and allergens, and says to freeze it on the day of purchase and use it within one month.
  • These storage instructions apply to PLUS Boeren wit heel; check them again for a different variety.

Lidl

Lidl sells white bread as part of its bread range and displays a fibre meter on packaged loaves.

  • The fibre meter helps you find the fibre information on a packaged loaf.
  • Check the nutritional information for the loaf you actually choose; a range-wide indicator doesn’t replace the product label.

Joybuy products

Related products coming soon.

Frequently asked questions

How can I check whether white bread contains iodised salt?

Check the ingredients or product information for the specific loaf and look for a clear mention of iodine or iodised salt. Don’t rely on the description ‘white bread’ alone; according to the Nederlands Bakkerij Centrum, the use of iodised baker’s salt is based on an agreement.

Can I freeze a whole loaf of white bread in portions?

You can if the instructions for the loaf you’ve chosen allow it to be frozen. Albert Heijn says AH Wit heel can be frozen on the day of purchase and used within one month, as does PLUS for PLUS Boeren wit heel. For another loaf, check its own packaging.

What should I look for if I eat white bread often?

Compare the nutritional information per 100 g and consider wholemeal or brown bread too. The Voedingscentrum advises replacing white bread with these types of bread as often as possible. Also check the ingredients and allergens of the product you choose.