What quantity is right for you?

If you’re buying for a larger group

If you’re making lots of filled sandwiches, a whole loaf is a good starting point. Check the weight and number of slices too: two whole loaves won’t necessarily make the same number of portions.

If you want something ready to hand out

White rolls are easy to distribute individually. You can cut a baguette into pieces yourself, but if you’re buying bake-at-home bread, make sure you have the time and equipment to prepare it before serving.

If you want to avoid having bread left over

A smaller pack may be a better fit for a small group. If you do buy a whole loaf, check the label for advice on storing or freezing it.

What should you look for when choosing?

First, work out how many portions you’ll need for the procession. Then choose between sliced bread, individual rolls and bread that needs preparing before serving.

What to consider What to check Who it matters to
How much you need Compare whole and half loaves by weight and number of slices. If I’m making sandwiches for a group, I want enough bread without buying far too much. Around 42% of consumers put getting the quantity right first.
Being able to hand it out straight away Check how many rolls are in the pack and whether they need baking. Just before or after the procession, I want to be able to hand out portions without a lengthy preparation. This is the main concern for around 33% of consumers.
Storing leftovers Check the size and storage instructions on the packaging. If I’m catering for a small group, I don’t want to be left with uneaten bread. Around 25% of consumers put avoiding leftovers first.

Common mistakes

  • Assuming different loaf sizes contain the same amount

    A half loaf, a whole loaf and a pack of rolls won’t automatically provide the same number of portions. For example, Jumbo lists both a half and a whole Boeren Tijgerbrood Wit.

    Compare the total weight and number of pieces, and think about how you plan to serve the bread.

  • Assuming every loaf is ready to serve

    Rolls, fresh bread and bake-at-home bread all require different preparation. ALDI describes bake-at-home rolls that are prepared in an oven or air fryer.

    Read the preparation instructions before choosing a bake-at-home product for a time when you’ll be in a hurry.

  • Assuming all white bread contains iodised salt

    According to the Netherlands Nutrition Centre, not all bread is baked with bakers’ salt. So the name of the bread won’t tell you which type of salt has been used.

    If it matters to you, check the ingredients list for bakers’ salt or iodised salt.

  • Buying a whole loaf without a plan for leftovers

    If you only need a few portions, you could be left with part of a whole loaf. Storage advice varies between bread products.

    Choose a suitable size, or check whether the packaging says you can freeze any portions you don’t use.

Brands to compare

Bread shape, packaging and product information vary between retailers. Always check the details of the specific loaf when you buy it.

Albert Heijn

A useful option if you’re looking for a whole own-brand white loaf.

  • Albert Heijn lists AH Wit heel as having around 22 slices, with iodised salt in the ingredients list.
  • Check the packaging of the loaf you buy: ingredients, nutritional information and allergens may change.

Jumbo

Worth considering if you want to compare different sizes of white bread within one range.

  • Jumbo lists Boeren Tijgerbrood Wit as both a half and a whole loaf.
  • Don’t assume these sizes contain the same amount of bread.

Lidl

An option to consider if you want to choose your bread in store.

  • Lidl lists an 800 g white loaf.
  • Lidl says this product is only available in store, so check the range at your local branch.

ALDI

Worth considering if you’re looking for a whole white tin loaf for sandwiches.

  • ALDI describes Wit brood as a whole white loaf baked in a tin.
  • Check the weight and label before comparing it with another whole loaf.

PLUS

A retailer with an online category for white bread.

  • The category can help you browse different bread shapes for delivery or collection.
  • For an individual product, check its description and label rather than relying on the category it appears in.

Dirk

Worth considering if you want to compare a whole loaf with individual white rolls.

  • Dirk lists products including Bakker van der Akker Casino wit heel and packs of ten white sliced rolls.
  • The number of pieces and the shape of the bread vary, so choose a pack that suits the number of portions you’re planning.

White rolls and baguettes on Joybuy

These products are a good fit if you want to hand out white rolls or baguettes during the procession. Check the number of pieces and total weight to work out how many packs you’ll need.

g'woon White Baguette, 220 g

g'woon White Baguette 220 g

A white baguette for anyone who wants to cut it into pieces to hand out.

Weight: 220 g. Check the packaging to see whether it needs baking, and read the up-to-date allergen label.

View on Joybuy
g'woon White Rolls, four rolls with a total weight of 300 g

g'woon White Rolls 4 stuks, 300 g

Individual white rolls for handing out portions without having to slice a loaf first.

Pack: four rolls, 300 g in total. Check the up-to-date label for allergens.

View on Joybuy
g'woon Baguettes White, two baguettes with a total weight of 300 g

g'woon Baguettes White 2 stuks, 300 g

Two white baguettes for anyone who wants to cut the bread into pieces themselves.

Pack: two baguettes, 300 g in total. Check the packaging for preparation instructions and allergen information.

View on Joybuy
G'woon White Rustic Baguette, 250 g

G'woon White Rustic Baguette 250 g

A white baguette to cut into pieces and share when serving.

Weight: 250 g. Check the packaging for preparation instructions and up-to-date allergen information.

View on Joybuy

Frequently asked questions

How do I choose between a whole white loaf and white rolls?

Choose a whole white loaf if you’re mainly making filled sandwiches; individual rolls are handy when you want to hand out separate portions. Compare the number of slices or rolls and the total weight with what your group needs.

Does all white bread contain iodised bakers’ salt?

No. According to the Netherlands Nutrition Centre, not all bread is baked with bakers’ salt. If you want to know whether bakers’ salt or iodised salt has been used, read the ingredients list on the loaf you’re buying.

Why should I check the allergen label again?

The ingredients and allergen information for a loaf can change. Albert Heijn also warns about this for AH Wit heel, so check the packaging of the loaf you’re actually buying, even if you’ve bought it before.

What should I do if I have white bread left over after the procession?

Store leftovers according to the instructions on the packaging, or freeze portions if that’s suitable for the product. Albert Heijn says AH Wit heel can be frozen at home on the day of purchase; don’t assume the same instructions apply to other bread.