What should you look out for when choosing?
Start with the allergens you need to avoid. Then check whether the gluten-free label, the information available for fresh bread and the storage instructions suit your needs.
| What to consider |
What to check before buying |
Most relevant for |
| Specific allergens |
Read the current ingredients and allergen information for the bread you’ve chosen. Look out for sesame and the types of cereal listed. |
I want bread with seeds, but it must not contain an allergen I avoid. For around 36% of consumers, checking for specific allergens is the top priority. |
| Gluten-free and other allergens |
As well as checking the gluten-free label, look for any allergens present and relevant precautionary allergen statements. |
When I’m looking for gluten-free bread, I don’t want to overlook the fact that it may contain sesame or soya, for example. Around 29% of consumers prioritise these checks together. |
| Information about fresh bread |
Before buying, ask for allergen information about the exact unpackaged bread or bread baked in store. |
When I’m buying bread from the fresh bread counter, I want to know which allergens it contains before choosing it. For around 21% of consumers, having this certainty is the top priority. |
| Everyday use |
If it’s relevant to you, check the ingredients for iodised salt and read the storage and defrosting instructions. |
Once a bread meets my allergen requirements, I also want to see how it fits into my routine and diet. For around 14% of consumers, this then matters most. |
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Frequently asked questions
Does white bread with seeds always contain sesame?
You can’t tell from the product name: check the information for the exact bread. Both AH Meerzadenbroodje wit and PLUS Rustiek meerzadenbroodje wit list sesame, but these examples don’t tell you what’s in every other seeded bread.
Is gluten-free bread with seeds also free from other allergens?
No. A gluten-free label doesn’t mean that other allergens are absent. Jumbo lists sesame and soya in Odenwald Bakery Glutenvrij Ovaal Wit Broodje met Zaden. AH Glutenvrij Brood licht meerzaden half lists possible traces of egg, milk, soya, almond and hazelnut, among other things.
How can I check for allergens in unpackaged bread?
Before buying, ask for allergen information about the exact bread you’re considering. The Netherlands Food and Consumer Product Safety Authority says retailers must also give customers allergen information for unpackaged food. Ask for clarification if you need to avoid a particular type of cereal or nut that’s listed.
Why should I check for iodised salt in gluten-free bread?
This matters if bread is a regular source of iodine for you. The Netherlands Nutrition Centre says bread made with iodised baker’s salt is an important source of iodine in the Netherlands. AH Glutenvrij Brood licht meerzaden half lists iodised salt in its ingredients.
Can I rely on the online product page alone for allergen information?
Use the product page to help you decide, but also check the current packaging or in-store information for the bread you’re buying. Albert Heijn says product ingredients and allergen information can change.