Who is this choice relevant to?

Organisers of visits to a new baby

You want to serve rusks with aniseed sprinkles and need rusks for the occasion, rather than accidentally buying soft white bread.

Everyday bread shoppers

You’re looking for white bread for breakfast or lunch and want to choose the right amount. Whether you can freeze the bread may also be a factor.

Shoppers comparing labels

You’re checking fibre, ingredients and allergens as well as the type of bread, or considering wholemeal or brown bread for everyday use.

What should you look for when choosing?

First decide whether you need rusks for a celebration or bread for everyday sandwiches. Then check which quantity and product information best suit how you’ll use it.

What to consider What to check Who is this important to?
Base for aniseed sprinkles Choose rusks if you want to make the traditional celebration treat; check how many are in the pack. I want to serve the crisp treat that guests recognise as rusks with aniseed sprinkles when they visit a new baby. For around 33% of consumers, choosing the right type of treat matters most.
Quantity and storage Check whether the pack contains a whole or half loaf, and read the storage instructions. If I eat sandwiches every day, I want to choose an amount I can use up or freeze according to the label. For around 42% of consumers, everyday use comes first.
Nutritional information Compare fibre per 100 g and read the ingredients and allergen information for the exact variety. When choosing bread regularly, I want to know what I’m eating and whether wholemeal or brown bread better suits my preferences. Around 25% of consumers prioritise checking the label.

Common mistakes

  • Buying white bread for rusks with aniseed sprinkles

    Jumbo associates the traditional celebration treat with rusks. Soft white bread doesn’t provide the same crisp base.

    Choose rusks if you want to serve rusks with aniseed sprinkles; choose white bread when you’re looking for everyday sandwich bread.

  • Assuming all white bread has the same nutritional content

    Jumbo’s product information lists 2.4 g of fibre per 100 g for a whole white wheat loaf. That doesn’t tell you about the fibre or allergens in another variety.

    Check the nutritional information, ingredients and allergens on the packaging of each loaf.

  • Assuming the iodine rule means a set amount per loaf

    According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may only be added to bread via bakers’ salt, with a maximum of 65 mg of iodine per kg of salt. This limit doesn’t tell you how much iodine is in any individual loaf.

    Check the ingredients of the variety you’ve chosen if the use of iodised salt is relevant to your decision.

Brands and ranges to consider

Albert Heijn

AH Wit heel is a whole white loaf for anyone looking for a standard loaf of bread.

  • Albert Heijn says this bread can be frozen on the day of purchase and should be used within one month.
  • The product is listed as available in store only. Check the packaging for the latest ingredients and nutritional information.

Jumbo

Jumbo stocks whole white wheat loaves as well as half loaves of white bread.

  • Jumbo lists 2.4 g of fibre per 100 g for its whole white wheat loaf.
  • A half loaf contains a different amount from a whole loaf; check the label of your chosen variety for allergen information.

Lidl

Lidl lists both fresh and pre-packed loaves, including an 800 g white loaf.

  • The stated weight can help you choose the right amount.
  • Lidl says its fresh range may vary from one store to another.

ALDI

ALDI lists whole white bread and whole white tin loaves as different types of bread.

  • You can compare the two types to see which best suits your needs.
  • Check the weight and ingredients of the specific loaf you choose.

PLUS

PLUS offers various types of white bread, including boerenwit and casinowit.

  • PLUS Boeren wit heel is listed as containing 2.4 g of fibre per 100 g.
  • Check the packaging of your chosen variety, as product information can change.

Dirk

Dirk lists Bakker van der Akker Casino wit heel for anyone looking for a whole casino-style loaf.

  • The product name makes the type and size of the loaf clear.
  • Check the packaging for the weight and nutritional information of this specific loaf.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Can I use white bread for rusks with aniseed sprinkles?

For the traditional celebration treat, choose rusks. Jumbo describes rusks with aniseed sprinkles as the usual combination for celebrating a birth; white bread doesn’t have the same crisp texture.

Does Dutch white bread always contain iodised salt?

Don’t assume this is the case for every loaf. The Netherlands Food and Consumer Product Safety Authority says iodine compounds may only be added to bread via bakers’ salt, with a maximum of 65 mg of iodine per kg of salt. Check the ingredients of the specific variety.

Can I freeze white bread?

Check the instructions for the bread you’ve chosen. Albert Heijn says AH Wit heel can be frozen on the day of purchase and should be used within one month; don’t assume the same guidance applies to other loaves.

How should I store an opened pack of rusks?

Store opened rusks in a cool, dry, dark place in a tightly sealed container. The Netherlands Nutrition Centre recommends keeping opened rusks in the kitchen cupboard for up to one month.