Who is this choice important for?

Sandwich makers who want evenly sliced bread

If you’re making sandwiches in advance for the car, you’ll want slices that suit your fillings and are easy to eat. Check the cut of the specific loaf: ‘sliced’ doesn’t tell you how thick the slices are.

Small travel groups looking to avoid leftover bread

A whole loaf may be more than you need for one journey or a small group. Choose an amount that suits you, and freeze any portions you’re saving for later as soon as you get home.

Shoppers comparing ingredients and nutritional information

If fibre or allergens matter to you, look beyond the shape of the loaf. Compare the nutritional information per 100 g, and check the ingredients and allergens on the packaging of the loaf you’re buying.

What should you look for when buying?

First, make sure the slices are right for your sandwiches. Then choose an amount that suits your journey and check the information for the specific loaf.

What to consider What to check when buying Who it matters to
Slice thickness and ease of handling Check the thickness of the slices in the specific loaf, and whether it’s sold whole or as a half loaf. If my fillings make a sandwich difficult to handle, I want a slice that suits them. Around 31% of consumers put this combination of slice thickness and ease of handling first.
Quantity and storage Choose an amount that suits you and read the storage advice on the packaging. Freeze any portions you’re saving for later as soon as you get home. For a short journey, I don’t want to be left with lots of unused bread. Around 31% of consumers say avoiding leftovers is their main priority.
Ingredients and nutritional information Check the allergens and compare the fibre per 100 g for the specific products. If I’m keeping an eye on ingredients or fibre, knowing that a slice of white bread is soft isn’t enough. This product information is a key consideration for around 23% of consumers.
Shop and purchase planning Check whether the bread you’ve chosen is available to order online or only in store. If I want to shop while I’m out, the bread needs to fit in with my planned stop. Practical availability is the first consideration for around 15% of consumers.

Common mistakes

  • Assuming ‘sliced’ means ‘medium-thick slices’

    A sliced square loaf or tin loaf saves you the effort of cutting it yourself, but the label doesn’t specify a set slice thickness. The slices may not be the size you expect for your fillings.

    Look at the loaf in store or ask what slice thickness is available if it’s important to you.

  • Buying a whole loaf without a plan for the leftovers

    You may only use part of a loaf on a short journey. Any portions left over may become less appealing to eat.

    Choose an amount that suits your group, and freeze any portions you’re saving for later as soon as you get home.

  • Assuming all white bread has the same ingredients

    Allergens and nutritional values vary by product. The information for one loaf, even from the same supermarket’s own brand, won’t automatically apply to other varieties.

    Check the label on the loaf you’ve chosen every time you shop. If fibre is a priority, compare it with brown or wholemeal bread, too.

  • Assuming the type of salt from the name ‘white bread’

    The name of the bread doesn’t tell you what type of salt has been used in that particular product.

    Check the ingredients or ask the retailer if the type of salt used is important to your choice.

Brands and shops to consider

Albert Heijn

Albert Heijn has an online category for white bread.

  • You can search for white bread online before doing your shopping.
  • Albert Heijn recommends checking the packaging, as product information such as ingredients and allergens can change. Check the slice thickness of the loaf you choose, too.

Jumbo

Jumbo’s online white bread category includes square loaves, tiger bread and toastie bread.

  • The category also includes half loaves.
  • The shape of the loaf and pack size don’t tell you how thick the slices are. Check the allergens and nutritional values for each product.

Lidl

Lidl lists white bread in its freshly baked range.

  • The listing for an 800 g white loaf says it’s available in store only.
  • Check in store whether the loaf and slice thickness you want are available.

ALDI

ALDI describes a whole white tin loaf.

  • A whole loaf is an option if you want to cut the slices yourself.
  • Don’t assume it comes pre-sliced into medium-thick slices; check the specific loaf before buying.

PLUS

PLUS lists a range of white breads online, including square and round loaves.

  • You can look for both half and whole loaves in the range.
  • Check the slice thickness, ingredients and allergens for the exact variety, rather than relying on the category page.

Dirk

Dirk’s online bread category includes white bread and other types of bread.

  • The category can help you explore different types of loaf.
  • Check whether the specific loaf is sliced and whether the slice thickness suits your sandwiches.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘sliced white bread’ mean the slices are medium-thick?

No, the label doesn’t guarantee a particular medium slice thickness. Look at the slices or ask in store what thickness is available if the bread needs to suit a particular filling or lunch box.

How long can you keep opened white bread?

The Netherlands Nutrition Centre’s Storage Guide gives a shelf life of 2–4 days in a kitchen cupboard and 1 month in the freezer for opened high-fibre white bread. For other types of bread, check the packaging and freeze any portions you want to use later as soon as you get home.

Can you tell from the name ‘white bread’ whether it contains iodised baker’s salt?

No, the name alone doesn’t tell you what type of salt has been used in that loaf. Check the ingredients for the specific product or ask the retailer.

Should you check the allergens for every variety of white bread?

Yes, check the current packaging for each variety you want to buy. For example, Jumbo Boeren Tijgerbrood Wit lists wheat and gluten, but that product information doesn’t necessarily apply to other white breads.