Who is this for?

Toastie and club sandwich makers

You’re looking for a white loaf in a shape that suits your snack. Albert Heijn suggests toasties and club sandwiches as uses for its Extra lang lekker casino wit heel, but that doesn’t tell you how thick the slices are.

Shoppers who want to freeze their bread

You’re ordering bread to enjoy on several occasions and want to know when you can freeze it. Storage advice varies by product; Albert Heijn and PLUS recommend freezing certain white breads on the day of purchase.

Shoppers comparing labels

You’re choosing white bread for a particular snack, but also want to check the ingredients, fibre, allergens and whether baker’s salt is listed before you order.

What should you look for when ordering?

First decide what you’ll use the bread for. Then check how it’s sliced, read the label and review the options for delivery and storage.

What to consider What to check before buying Who it matters to
Loaf shape and slicing Check the exact product page for the loaf shape and whether the slicing details are clearly stated. A suggested use such as ‘for toasties’ doesn’t tell you how thick the slices are. For a toastie or a generously filled sandwich, I want a loaf shape that suits how I’ll prepare it, without relying on a vague description of thick slices. Around 40% of consumers prioritise loaf shape.
Delivery and storage Check your postcode, the available delivery or collection slot, and the storage advice for the bread you’ve chosen. When I order bread for several snack occasions, I want to know when it’ll arrive and whether I can freeze it. For around 30% of consumers, planning is the top priority.
Label and nutritional information Compare the ingredients, allergens and fibre in the exact variant. Check the ingredients list for baker’s salt if that matters to your choice. When choosing bread, I want to be able to assess what it contains, even if the shape is right for my snack. Around 30% of consumers prioritise label information.

Common mistakes

  • Assuming ‘thickly sliced’ means a set thickness

    That description alone doesn’t tell you how thick the slices of a particular loaf are. Even bread sold for toasties might not be sliced the way you want.

    Check the product page for details of the slicing and loaf shape. If either changes in a suggested substitute, reassess whether it’s right for you.

  • Assuming a loaf that suits snacks is wholemeal

    Bread that works well for a toastie doesn’t automatically have the same ingredients as wholemeal bread. According to the Consumentenbond, wholemeal flour provides more fibre than the white flour used in most white bread.

    If fibre matters more to you than the texture you want from white bread, compare the bread description, ingredients and nutritional information.

  • Assuming all bread is made with baker’s salt

    According to the Voedingscentrum, using baker’s salt in bread isn’t compulsory. The colour of the loaf won’t tell you whether it’s in the ingredients.

    If you want to know whether baker’s salt has been used, read the ingredients list on packaged bread.

  • Choosing a delivery slot without checking your order

    Whether a supermarket can deliver your shopping depends, among other things, on your postcode and the slots available. So even if you find suitable bread, it might not fit the delivery slot you’d planned.

    Check the delivery options before choosing your bread, and see whether collection would work better for your plans.

Brands to consider

Albert Heijn

Albert Heijn sells white bread online and suggests toasties and club sandwiches as uses for its Extra lang lekker casino wit heel.

  • The product page for AH Wit heel includes advice on freezing it at home.
  • Check the slicing, ingredients and allergens for the bread you choose; the suggested use doesn’t guarantee a particular slice thickness.

Jumbo

Jumbo lets you order groceries for home delivery.

  • You can check the delivery options for your address.
  • Check your postcode and delivery slot before choosing a particular loaf for home delivery.

PLUS

PLUS has an online white bread category and offers delivery or collection.

  • The category includes different loaf shapes, including square loaves and farmhouse loaves.
  • Check the slicing and storage advice for each product, and see which delivery or collection options are available.

Dirk

Dirk displays bread products on its website, but says it doesn’t offer a delivery service.

  • The product pages can help you browse the range.
  • If you need an order delivered to your home, you’ll need a retailer that offers delivery.

Lidl

Lidl is a bricks-and-mortar supermarket; Lidl Nederland describes its online shop as a shop for non-food items.

  • You can browse the bread range in store.
  • For white bread delivered to your home, look for a specific ordering and delivery option rather than assuming the online shop offers it.

Aldi

Aldi sells bread in store and offers digital services such as an app and shopping lists.

  • Its digital services can help you plan your shopping.
  • A shopping list isn’t an order for home delivery; for delivery, choose a retailer with a suitable delivery option.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Is bread in the Netherlands always made with baker’s salt?

No. According to the Voedingscentrum, baker’s salt isn’t compulsory when baking bread. If you want to know whether it’s been used in packaged bread, check the ingredients list.

Can I freeze white bread ordered online?

You can if the storage advice for the product says it can be frozen. Albert Heijn says AH Wit heel can be frozen at home on the day of purchase, and PLUS gives the same advice for PLUS Boeren wit heel. Both should be used within one month. Follow the advice for the bread you receive.

Where can I check allergens in white bread ordered online?

Check the allergen information for the exact product variant and read the packaging of the bread you receive too. Don’t rely on details for a different white bread or a suggested substitute.

Does ‘multigrain’ mean a loaf is wholemeal?

No. The term ‘multigrain’ doesn’t, on its own, mean that bread is wholemeal. Check the bread description and ingredients list; according to the Consumentenbond, wholemeal flour provides more fibre than white flour.