Who is this choice relevant to?

Office buyer working to a weekly budget

You buy whole loaves for shared lunches. Match the quantity to the number of people eating, and check the weight or number of slices when comparing different packs.

Colleague spreading bread across several working days

You want to know how many portions a loaf provides and how to store it, so as little as possible goes unused.

Lunch planner who checks ingredients

You check the allergens in the exact variety and compare the fibre per 100 g if you’re also considering brown or wholemeal bread.

What should you look for when choosing?

First work out how much bread the group needs. Then check that the portions, storage instructions and ingredients suit the lunches you have planned.

What to consider What should you check? Who is this most important for?
Weekly budget Work out how many whole loaves you need for the number of people eating and lunch days. When I’m buying for a group, I want to stay within the weekly budget without taking along more bread than we need. Around 42% of consumers put the weekly budget first.
Portions and storage Check the number of slices and follow the storage or freezing instructions for the variety you’ve chosen. For lunches spread across several working days, I want to be able to portion out the bread without having lots left over. Around 33% of consumers put this kind of planning first.
Ingredients and nutritional information Read the allergen information and, if needed, compare the fibre per 100 g. Check the label to see whether baker’s salt has been used. When colleagues need to watch what they eat, I want to know exactly what’s in this loaf. Around 25% of consumers give this check their highest priority.

Common mistakes

  • Taking more bread than the group will eat

    Leftover bread can go unused. The Netherlands Nutrition Centre lists bread among the foods that are often wasted.

    Plan for the number of lunch days and check the label to see whether, and when, you can freeze the bread.

  • Assuming white bread is high in fibre

    Fibre content varies between types of bread. The Netherlands Nutrition Centre recommends replacing white bread with brown or wholemeal bread as often as possible.

    If fibre is important to your lunch choice, compare the fibre per 100 g on the labels.

  • Assuming the ingredients are the same for everyone in the group

    Ingredients and allergens can vary between bread varieties. The Netherlands Nutrition Centre also notes that using baker’s salt is not compulsory.

    Before buying or serving the bread, check the current label for the variety you’ve chosen. Look for allergens and, if relevant, baker’s salt.

Brands to compare

ALDI

ALDI describes its whole white loaf as a tin loaf with a soft crumb.

  • A whole white loaf is an easy option to count when you’re buying bread for a group lunch.
  • If the quantity you need depends on it, check the pack for the weight or number of slices.

Jumbo

Jumbo lists nutritional information and storage instructions for its Witbrood.

  • For this Witbrood, Jumbo lists 2.4 g of fibre per 100 g and a serving size of 35 g per slice.
  • Check the current label for allergens in the variety you’ve chosen.

Albert Heijn

Albert Heijn sells several varieties of white bread, including AH Wit heel.

  • For AH Wit heel, Albert Heijn lists around 22 slices and says it can be frozen on the day of purchase.
  • Product information can change, so check the packaging and label on the loaf you buy.

Dirk

Dirk lists white loaves from Bakker van der Akker, including Boeren tijger wit heel and Casino wit heel.

  • The different varieties give you a choice of bread for lunch.
  • Check the weight and ingredients of each variety before choosing loaves for a group.

PLUS

For PLUS Weite brood heel, PLUS lists a weight of 800 g and product information on ingredients and nutritional value.

  • The listed weight helps you plan how much bread to buy for lunch.
  • Check whether this variety is available at your chosen store.

Lidl

Lidl stocks oven-fresh bread and other bread varieties.

  • Oven-fresh bread is an option if you’re planning lunch for the day you buy it.
  • Lidl says its fresh bread range may vary between stores.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I avoid having bread left over after an office lunch?

Match the number of loaves to the people eating and the lunch days you’ve planned. Albert Heijn lists around 22 slices for AH Wit heel and says it can be frozen on the day of purchase. For other loaves, follow the instructions on the packaging.

Is baker’s salt compulsory in Dutch white bread?

No. The Netherlands Nutrition Centre says that bread does not have to be made with baker’s salt. Check the label to see whether the loaf you’ve chosen contains it.

How do I check allergens for a shared lunch?

Just before buying or serving the bread, read the ingredients and allergen information for the exact variety you’ve chosen. Albert Heijn and Jumbo’s product information shows why it’s important to check the ingredients of each white bread product.

When should I compare white bread with brown or wholemeal bread?

Compare these types of bread when fibre content is a factor in your everyday lunch choices. The Netherlands Nutrition Centre recommends replacing white bread with brown or wholemeal bread as often as possible. Check the nutritional information per 100 g for the loaves you’re considering.