What should you look for when choosing?
First, work out how much bread you’ll need for your planned lunches, then choose a type. Next, compare the nutritional information and ingredients of the products you’re considering.
| What to consider |
What to check |
Who is this most important for? |
| Quantity and food waste |
Compare the pack size with the number of lunches you have planned, and read the storage instructions. |
If I only need bread for a few lunches, I don’t want to be left with slices I won’t eat. For around 42% of consumers, getting the quantity right is the most important factor. |
| Sandwiches and toasties |
Check whether it’s white sandwich bread, toast bread, farmhouse bread or tiger bread, and choose according to how you want to eat it. |
During a short work break, I want bread that lets me quickly make the lunch I have in mind. Around 25% of consumers say how they’ll use it and the texture they want come first. |
| Nutritional information and ingredients |
Compare fibre and salt per 100 g; check the current ingredients and allergen information. Look for bakers’ salt on the label if it’s relevant to your choice. |
If I eat white bread often or need to watch what’s in it, I want to know what this particular loaf contains. An estimated 33% of consumers say this information is their top priority. |
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Frequently asked questions
Will a half loaf of white bread always prevent waste?
No. A half loaf only helps if the quantity suits the lunches you’re using it for and you finish it. The Netherlands Nutrition Centre lists bread as one of the foods most often wasted, so consider how much you plan to use and follow the storage instructions on the pack.
Is a half loaf of white bread with added fibre the same as wholemeal bread?
No. Adding fibre doesn’t make white bread wholemeal. Jumbo lists 7,3 g of fibre per 100 g for its Wit Brood met Extra Vezels - Half; if you’re choosing between white and wholemeal bread, check the type of bread on the label too.
Does all Dutch bread contain bakers’ salt?
No. According to the Netherlands Nutrition Centre, bread doesn’t have to be baked with bakers’ salt. If its presence matters to your choice, check the ingredients on the label or ask about it when buying unpackaged bread.
Which allergens should I check in a half loaf of white bread?
Check the allergen information for the specific loaf, not just its name. The product information reviewed for PLUS Boeren wit half lists wheat, soya and milk, among other ingredients; ingredients and warnings may differ for another loaf or if the recipe changes.