Who is this choice relevant to?

If you make toasties or generously filled snacks

For a toastie, a square loaf may be important; for a generously filled snack, the slice thickness you want may matter more. Check these features separately: a product name such as toast bread doesn’t, by itself, tell you how thick the slices are.

If you eat bread regularly and compare fibre

White bread may suit the taste or preparation you’re looking for. If you eat it often, you can also compare the fibre per 100 g with that of brown or wholemeal bread. Voedingscentrum recommends replacing white bread with brown or wholemeal bread as much as possible.

If you buy bread from the same supermarket

It helps to decide what type of loaf you want first, then check what your shop stocks. You may need to visit the shop to check the slices of fresh bread; Lidl, for example, says its fresh bread range varies by store.

What should you look for when choosing?

First decide whether you need a verifiably thick slice or are mainly looking for a particular type of loaf. Then check whether the product is available and review its nutritional information.

What to considerWhat should you check?Who is this most important for?
Slice thickness Look for a stated measurement or check the slices in store. Chaupain states 18 mm for its Rustiek wit bread; that measurement doesn’t automatically apply to other white bread. For a generously filled snack, I want to know how thick the slices are in advance, rather than relying on the name toast bread. For around 33% of consumers, slice thickness is their top priority.
Availability Check whether your shop stocks the type of loaf you want and whether you’re looking for a half, whole or fresh loaf. The fresh bread range may vary by store. If I’m buying bread for a planned toastie, my shop needs to stock the type I want. For around 25% of consumers, convenience when shopping matters most.
Label Compare fibre per 100 g and read the current ingredients and allergen information. Look for baker’s salt or iodised salt if you need this information. If I eat white bread regularly, I want to be able to check what’s in the bread I usually buy. Ingredients and nutritional information are the first consideration for around 42% of consumers.

Common mistakes

  • Assuming toast bread is thick-cut

    A square shape and being intended for toasties don’t determine how thick the slices are. You could end up with slices that aren’t right for your snack.

    Check for a stated measurement or look at the slices before buying.

  • Confusing a firm crust with a thick slice

    Dirk describes Batard wit as bread with a firm crust. That doesn’t tell you how thick the slices are.

    Check the crust and slice thickness separately. If it’s fresh bread, ask whether it can be cut to the thickness you want.

  • Assuming white bread is a high-fibre everyday choice

    According to Voedingscentrum, white bread contains fewer nutrients than brown and wholemeal bread. So the texture you want for a snack and your choice of everyday bread don’t have to be based on the same priorities.

    If you eat it regularly, compare the fibre per 100 g on the labels of the breads you’re considering.

  • Assuming every loaf contains baker’s salt

    Baker’s salt is iodised, but according to Voedingscentrum, bakers aren’t required to use it. The colour of the bread and the name used by the shop won’t tell you either way.

    Check the current ingredients list if you want to know whether a loaf contains baker’s salt or iodised salt.

Brands to compare

Albert Heijn

Albert Heijn offers white bread as well as a separate toast bread product.

  • AH Extra lang lekker toast bread is described as square white bread for toasties, French toast and more.
  • If thickness matters, check the slices on the pack or in store.

Jumbo

Jumbo has a white bread category and offers products including Tosti Brood Wit - Half.

  • Nutritional values and allergens are listed for this particular toast bread, so you can compare the label.
  • Don’t assume a particular slice thickness from the description toast bread.

Lidl

Lidl offers white bread and a range of freshly baked bread.

  • If you buy bread in store, you can see which types are available for yourself.
  • According to Lidl, its fresh bread range varies by store. Check that your local shop stocks the type of loaf and slice you want.

ALDI

ALDI describes a bread range that includes white bread and sliced bread.

  • Sliced bread is an option if you’d rather buy pre-sliced than cut it yourself.
  • Ask about the slice thickness or look at the bread if you’re after a specific size.

PLUS

PLUS offers several types of white bread, including Goedhart Tostibrood wit half.

  • Ingredients and nutritional information are available for the Goedhart product mentioned, so you can check them before buying.
  • Check the current packaging for the slice thickness and ingredients of the product you’re buying.

Dirk

Dirk offers several types of white bread, including Batard wit.

  • Dirk describes Batard wit as bread with a firm crust, which may suit you if that’s what you’re looking for.
  • A firm crust doesn’t mean the slices are thick; check them separately.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is toast bread automatically thick-cut?

No, the name toast bread doesn’t specify slice thickness. Albert Heijn, Jumbo and PLUS describe a type of loaf or how it can be used. If thickness matters for your snack, look for a specific measurement or check the slices yourself.

How should I store white toast bread?

Follow the storage instructions on the packaging of the bread you buy. Albert Heijn also provides freezing advice for its Extra lang lekker toast bread; don’t assume that instructions for one product apply to another.

Does all white bread contain iodised baker’s salt?

No, baker’s salt is iodised, but according to Voedingscentrum, bakers aren’t required to use it. If you want to know whether a particular loaf contains baker’s salt or iodised salt, check its ingredients list.

What should I look for if I eat white bread regularly?

Start by comparing the nutritional information for the bread you buy, including fibre per 100 g. Voedingscentrum recommends replacing white bread with brown or wholemeal bread as much as possible. According to its nutritional information page, a 45 g slice of hand-cut white bread contains 1.2 g of fibre.