Who is this choice relevant to?

Anyone planning an Easter brunch with sweet and savoury toppings

You want to be able to add toppings without having to slice everything yourself just before serving. Check whether the bread is pre-sliced and whether the slices suit the toppings you have chosen.

Anyone who needs to check allergens for their guests

The shape of the loaf or the shop’s name for it won’t tell you which ingredients a specific product contains. Check the current allergen information, especially if wheat, gluten or other ingredients matter to a guest.

Anyone looking to reduce leftovers

You may need a different amount for one Easter breakfast than for several meals. Compare half and whole loaves with smaller party-sized options, taking into account the number of people and the portions you plan to serve.

What should you look for when buying?

First decide whether you want to serve everyday sandwiches, small bites or slices you cut yourself. Then check the slice, ingredients and quantity of the bread you’re actually buying.

Sliced white tin or square loaf

Best for: everyday sandwiches when you want to keep preparation to a minimum.

Check: confirm the slice thickness on the packaging or in the bakery section; don’t rely on the name alone.

Pre-sliced party bread

Best for: small bites rather than everyday sandwiches.

Check: a part-baked option, such as PLUS’s sliced white party bread, needs to be baked according to the product instructions.

Unsliced white bread

Best for: a brunch where you want to choose the thickness of the slices yourself.

Bear in mind: you’ll need to slice the loaf before you can add toppings or serve it.

What to consider What to check when buying Who it matters to
Slice thickness and loaf style Check whether the bread is sliced and whether the actual slice suits your toppings. I want to serve everyday sandwiches with different toppings without slicing the bread myself. For around 40% of consumers, getting the right practical slice is the priority.
Ingredients and allergens Read the current packaging or ask for allergen information if the bread is sold loose. If a guest needs to avoid certain ingredients, I want to know what’s in the bread before serving it. For around 30% of consumers, this is the main concern.
Quantity Compare a half or whole loaf with a smaller party-sized option, and check the baking instructions for the latter. For a single occasion, I want enough bread without having too much left over. Around 20% of consumers prioritise getting the right amount.
Nutrition information and baker’s salt Check the nutrition information and ingredients when comparing white bread with brown or wholemeal bread; check separately whether baker’s salt is listed. As well as the size, I want to know which type of bread I’m choosing and whether it contains baker’s salt. For around 10% of consumers, this is the most important consideration.

Common mistakes

  • Assuming ‘medium-cut’ means the same thing everywhere

    A name on a product range page doesn’t always tell you how thick the slices in the loaf you pick up will be. That matters if you want to make generously topped sandwiches or thinner toast.

    Check the packaging or look at the slices in the bakery section before buying bread for several guests.

  • Assuming all white bread contains baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt in bread is not compulsory. The colour of the bread alone won’t tell you whether a particular loaf was made with it.

    If baker’s salt matters to you, check the label or ask about it when buying bread loose.

  • Choosing a loaf style without checking allergens

    Ingredients can vary even between white breads. For example, PLUS lists wheat, soya and milk ingredients among the ingredients in Boeren wit half.

    Read the current information on the packaging. If you’re buying or serving bread to guests, ask about allergens when it’s sold loose.

  • Counting party bread as a regular loaf for sandwiches

    A small party loaf and a half or whole loaf don’t provide the same kind of portions for an Easter brunch.

    Decide how many sandwiches and small bites you want to serve. If you’re buying part-baked party bread, check the baking instructions too.

Brands and shops compared

Albert Heijn

The online range includes several white breads, including half and whole square loaves.

  • Half and whole loaves can be compared separately.
  • Check the slice thickness and current availability at your shop for the loaf you choose.

Jumbo

The white bread category includes options such as half square loaves and half white toastie bread.

  • The different loaf styles are easy to identify.
  • Check that the slices in the specific pack suit your Easter brunch.

Lidl

Lidl publishes ingredients and allergen information for its freshly baked bread range.

  • This information can help you check a freshly baked product you’re considering.
  • Also check the loaf style and slices of the product you want to buy in store.

ALDI

ALDI lists a whole white loaf and a separate pre-sliced party bread.

  • The products suit different serving plans: slicing the bread yourself or making small bites.
  • The party bread needs baking and isn’t automatically a substitute for a loaf for everyday sandwiches.

PLUS

PLUS lists products including Boeren wit half and a part-baked, sliced white party bread.

  • The ingredients listed for Boeren wit half include wheat, soya and milk ingredients.
  • Check the current packaging for allergen information; follow the baking instructions for the party bread.

Dirk

The online bread range includes white bread; search results also list Bakker van der Akker Casino wit half en heel.

  • Half and whole square loaves give you a starting point for comparing how much you need.
  • Use the current product information to check the slices, ingredients and allergens.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does white bread in the Netherlands always contain baker’s salt?

No. According to the Netherlands Nutrition Centre, using baker’s salt in bread is not compulsory. Check the ingredients of the specific loaf or ask if it’s sold loose.

Can I serve white bread if a guest has coeliac disease or a wheat allergy?

Don’t choose based on the loaf style: first check whether the current allergen information for the specific product is suitable for what your guest needs to avoid. The white PLUS products mentioned here for comparison list wheat or gluten; Boeren wit half also lists soya and milk ingredients.

Where can I find allergen information for bread sold loose?

Ask about the allergens in the specific bread before buying it. The Netherlands Food and Consumer Product Safety Authority says that allergen information for products sold loose must be made available in a way other than on packaging.

Is party bread the same as medium-cut white bread?

No. Party bread is a different type of product, and its smaller slices aren’t automatically suitable for everyday sandwiches. PLUS’s sliced white party bread is also part-baked, so follow the instructions for the product you buy.

For everyday bread, should I only look at slice thickness?

No. The type of bread and its nutrition information are separate considerations. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible for everyday use; you can then check the slice thickness for each product.