What should you look for when buying?
First decide whether you want to serve everyday sandwiches, small bites or slices you cut yourself. Then check the slice, ingredients and quantity of the bread you’re actually buying.
Sliced white tin or square loaf
Best for: everyday sandwiches when you want to keep preparation to a minimum.
Check: confirm the slice thickness on the packaging or in the bakery section; don’t rely on the name alone.
Pre-sliced party bread
Best for: small bites rather than everyday sandwiches.
Check: a part-baked option, such as PLUS’s sliced white party bread, needs to be baked according to the product instructions.
Unsliced white bread
Best for: a brunch where you want to choose the thickness of the slices yourself.
Bear in mind: you’ll need to slice the loaf before you can add toppings or serve it.
| What to consider |
What to check when buying |
Who it matters to |
| Slice thickness and loaf style |
Check whether the bread is sliced and whether the actual slice suits your toppings. |
I want to serve everyday sandwiches with different toppings without slicing the bread myself. For around 40% of consumers, getting the right practical slice is the priority. |
| Ingredients and allergens |
Read the current packaging or ask for allergen information if the bread is sold loose. |
If a guest needs to avoid certain ingredients, I want to know what’s in the bread before serving it. For around 30% of consumers, this is the main concern. |
| Quantity |
Compare a half or whole loaf with a smaller party-sized option, and check the baking instructions for the latter. |
For a single occasion, I want enough bread without having too much left over. Around 20% of consumers prioritise getting the right amount. |
| Nutrition information and baker’s salt |
Check the nutrition information and ingredients when comparing white bread with brown or wholemeal bread; check separately whether baker’s salt is listed. |
As well as the size, I want to know which type of bread I’m choosing and whether it contains baker’s salt. For around 10% of consumers, this is the most important consideration. |
Related Joybuy products
Related products coming soon.
Frequently asked questions
Does white bread in the Netherlands always contain baker’s salt?
No. According to the Netherlands Nutrition Centre, using baker’s salt in bread is not compulsory. Check the ingredients of the specific loaf or ask if it’s sold loose.
Can I serve white bread if a guest has coeliac disease or a wheat allergy?
Don’t choose based on the loaf style: first check whether the current allergen information for the specific product is suitable for what your guest needs to avoid. The white PLUS products mentioned here for comparison list wheat or gluten; Boeren wit half also lists soya and milk ingredients.
Where can I find allergen information for bread sold loose?
Ask about the allergens in the specific bread before buying it. The Netherlands Food and Consumer Product Safety Authority says that allergen information for products sold loose must be made available in a way other than on packaging.
Is party bread the same as medium-cut white bread?
No. Party bread is a different type of product, and its smaller slices aren’t automatically suitable for everyday sandwiches. PLUS’s sliced white party bread is also part-baked, so follow the instructions for the product you buy.
For everyday bread, should I only look at slice thickness?
No. The type of bread and its nutrition information are separate considerations. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible for everyday use; you can then check the slice thickness for each product.