Anyone who enjoys a slice of white bread with their coffee
Looking for bread that’s easy to top, and choosing between a whole or half loaf based on how much they eat.
Who is this choice relevant to?
Smaller households and occasional bread eaters
Comparing half loaves, net weight and storage instructions so they don’t have to store more bread than they need.
Anyone who compares ingredients carefully
Checking the fibre, salt and ingredients in each loaf, including wheat and any soya or milk ingredients. Allergen warnings also need attention.
What should you look for when choosing?
First decide how much bread you’ll use. Then compare the slices and labels of the loaves you’re considering.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Quantity and storage | Compare whole and half loaves by net weight, date and storage instructions. | If I only use a few slices, I don’t want to have to store a lot of bread at once. This quantity is the most important factor for around 33% of consumers. |
| Slice thickness and toppings | Check whether the bread is sliced, and look at the slice thickness on the packaging or in store. | When I have a slice with a topping alongside my coffee, I want to know if it suits the way I’ll use it. Around 27% of consumers prioritise this convenience. |
| Nutritional value | Compare fibre and salt per 100 g on the label; include wholemeal or brown bread in your comparison too. | If I eat this bread often, I give nutritional value more weight than my preference for white bread. Around 27% of consumers put this consideration first. |
| Ingredients and allergens | Read the latest ingredients list and allergen warnings; look for baker’s salt if it’s relevant to your choice. | I want to check which ingredients and allergens are in this particular loaf before eating it. For around 13% of consumers, this is their top buying priority. |
Common mistakes
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Assuming all white breads contain the same allergens
The product information reviewed for Jumbo and PLUS lists wheat; PLUS Boeren wit half also lists soya in its ingredients. So the ingredients in one loaf don’t tell you what’s in another.
Check the ingredients, allergen declaration and any warnings on the current packaging every time you buy.
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Assuming white bread contains iodine based on its name
The name of the bread doesn’t tell you whether baker’s salt has been used in that particular product.
Check the ingredients list for baker’s salt if it’s relevant to your dietary choices.
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Assuming white bread has the same nutritional value as wholemeal bread
According to the Netherlands Nutrition Centre, white bread contains fewer nutrients and isn’t included in the Wheel of Five.
If you eat it regularly, compare wholemeal or brown bread too, alongside your preferences for taste and texture.
Brands to consider
Albert Heijn
Albert Heijn has a range of white breads online, including square sandwich loaves and other white bread varieties.
- The range includes whole and half loaves, so you can compare them by quantity.
- Check the individual packaging or product page if you’re looking for a particular slice thickness.
Jumbo
At Jumbo, you can compare options including standard white bread and half-size square sandwich and toastie loaves.
- Information on ingredients, allergens, nutritional value or storage is available for a range of products.
- Use the information for the loaf you actually choose; varieties may differ in ingredients and quantity.
PLUS
PLUS’s online white bread range includes half-size white loaves.
- The product page for PLUS Boeren wit half lists ingredients, nutritional information and storage instructions.
- When buying, check the current packaging for the ingredients and slice thickness of the loaf you’ve chosen.
Related Joybuy products
Related products coming soon.
Frequently asked questions
How can I avoid buying too much white bread at once?
Compare whole and half loaves by net weight, and choose an amount that suits how much you eat. Check the date too, and follow the storage instructions on the packaging.
Should I check for allergens in white bread?
Yes, check the allergen information for the specific loaf. The white breads reviewed list wheat, while PLUS Boeren wit half also lists soya. Check for any warnings on the current packaging too.
Can I assume that all white bread contains baker’s salt?
No, don’t assume so based on the name or type of bread. Check the ingredients list for the loaf you want to buy to see whether baker’s salt is listed.
What if I eat bread often and pay attention to its nutritional value?
Compare white bread with wholemeal or brown bread too. The Netherlands Nutrition Centre advises replacing white bread with these types of bread as much as possible, because white bread contains fewer nutrients and isn’t included in the Wheel of Five.