What should you look for when choosing?
Start with your baby’s eating skills. Then compare how much bread you’ll use with the information on the packaging.
| What to consider |
What to check |
Who it matters to |
| Texture and eating skills |
Whether your baby is ready for coarser textures, and whether the crust and texture of the slice are suitable. |
When my baby is just starting to eat bread, I want to offer a texture they can manage. This is the top priority for around 46% of consumers. |
| Quantity and use |
The pack size and how much bread the family actually uses. |
When my baby is still eating very little bread, I don’t want to choose a pack that leaves a lot over. A suitable pack size matters most to around 36% of consumers. |
| Nutritional information and allergens |
Fibre and salt per 100 g, the ingredients, and details of wheat and other allergens. |
When choosing bread regularly, I want to know what it contains and whether the label meets my family’s needs. This is the main concern for around 18% of consumers. |
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Frequently asked questions
When can my baby start eating bread?
Offer bread when your baby is ready for its texture. From 6 months, the Netherlands Nutrition Centre recommends starting with brown or wheat bread without seeds or kernels. Choose a crust and texture that suit your baby’s eating skills.
Is white bread suitable as an everyday choice?
Don’t automatically make white bread your baby’s everyday choice. The Netherlands Nutrition Centre advises replacing white bread with brown or wholemeal bread as much as possible. When making the change, consider the texture your baby can manage, too.
Should I check the salt content of white bread?
Yes. Check the amount of salt per 100 g on the label, and remember to check any toppings, too. The Netherlands Nutrition Centre advises avoiding foods with added salt for babies.
How do I check for wheat and other allergens?
For packaged bread, read the ingredients list and allergen information for the product you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says that the type of grain must be stated for cereals containing gluten. For unpackaged bread, ask for allergen information before you buy.
Does bread always contain iodine through baker’s salt?
No, don’t assume it does: according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list for iodised salt or baker’s salt. For loose bread, ask which type has been used.