Who is this relevant to?

Parents introducing bread

If your baby is still learning to manage coarser textures, texture matters more than the type of bread alone. From 6 months, the Netherlands Nutrition Centre recommends starting with brown or wheat bread without seeds or kernels.

Families looking to reduce waste

If your baby is still eating small amounts, check whether the pack size suits what the rest of your family uses. You can also compare the nutritional information of the breads you’re considering.

Families who need to check for allergens

If wheat, gluten or possible cross-contamination is a concern for your family, check the information for the specific bread. For bread taken to nursery or school, also check the applicable allergy policy.

What should you look for when choosing?

Start with your baby’s eating skills. Then compare how much bread you’ll use with the information on the packaging.

What to consider What to check Who it matters to
Texture and eating skills Whether your baby is ready for coarser textures, and whether the crust and texture of the slice are suitable. When my baby is just starting to eat bread, I want to offer a texture they can manage. This is the top priority for around 46% of consumers.
Quantity and use The pack size and how much bread the family actually uses. When my baby is still eating very little bread, I don’t want to choose a pack that leaves a lot over. A suitable pack size matters most to around 36% of consumers.
Nutritional information and allergens Fibre and salt per 100 g, the ingredients, and details of wheat and other allergens. When choosing bread regularly, I want to know what it contains and whether the label meets my family’s needs. This is the main concern for around 18% of consumers.

Common mistakes

  • Choosing a large loaf without considering how much you’ll use

    A baby who is just starting to eat bread may only have a small amount from the pack. How much you’ll use is therefore a practical part of your decision.

    Choose a pack size that works for your family and check the storage instructions for the bread you’ve selected.

  • Assuming white bread is the same as brown or wholemeal bread

    The Netherlands Nutrition Centre advises replacing white bread with brown or wholemeal bread as much as possible. A soft texture alone doesn’t make these types of bread interchangeable as an everyday choice.

    When your baby is ready for bread, also consider brown or wheat bread without seeds or kernels, and choose a texture that suits their eating skills.

  • Assuming all bread contains iodised salt

    According to the Netherlands Nutrition Centre, bakers don’t have to use baker’s salt. So the presence of salt doesn’t automatically tell you what type of salt is in the bread.

    For packaged bread, look for iodised salt or baker’s salt in the ingredients list. For loose bread, ask which type of salt has been used.

  • Overlooking wheat and other allergens

    Allergen information can vary from one bread to another. If an allergy or gluten restriction is relevant to you, the information for the specific product is what matters.

    Read the current label, including any information about cross-contamination. For unpackaged bread, ask for allergen information before you buy.

Brands and retailers compared

Albert Heijn

AH Wit heel is an example of a whole white loaf with product information available online.

  • The product page includes details such as ingredients and nutritional values.
  • Albert Heijn says that ingredient and allergy information can change, so check the packaging.

Jumbo

Jumbo provides information about standard white bread and a separate gluten-free version.

  • The standard white bread shown includes ingredient and allergen information.
  • Don’t treat the gluten-free version as the same product: check its ingredients and suitability separately.

Lidl

Lidl lists an 800 g white loaf for in-store purchase.

  • For freshly baked bread, Lidl provides a link to an ingredients and allergen overview.
  • Check that the information relates to the bread you’re actually choosing.

ALDI

ALDI lists soft white bread among its freshly baked bread range.

  • In store, you can check the shape and packaging of the bread.
  • If the chosen bread isn’t packaged, ask for its ingredient and allergen information.

PLUS

PLUS has online categories for white bread, including whole loaves and other bread formats.

  • The category makes it easier to compare different bread formats.
  • PLUS warns that ingredients, nutritional values and allergy information can change, so check the product label.

Dirk

Dirk lists products including Bakker van der Akker Boeren tijger wit heel.

  • The product listing makes clear which bread variety it is.
  • Check the ingredients and nutritional information for that variety, rather than white bread in general.

Joybuy products

Related products will be available soon.

Frequently asked questions

When can my baby start eating bread?

Offer bread when your baby is ready for its texture. From 6 months, the Netherlands Nutrition Centre recommends starting with brown or wheat bread without seeds or kernels. Choose a crust and texture that suit your baby’s eating skills.

Is white bread suitable as an everyday choice?

Don’t automatically make white bread your baby’s everyday choice. The Netherlands Nutrition Centre advises replacing white bread with brown or wholemeal bread as much as possible. When making the change, consider the texture your baby can manage, too.

Should I check the salt content of white bread?

Yes. Check the amount of salt per 100 g on the label, and remember to check any toppings, too. The Netherlands Nutrition Centre advises avoiding foods with added salt for babies.

How do I check for wheat and other allergens?

For packaged bread, read the ingredients list and allergen information for the product you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says that the type of grain must be stated for cereals containing gluten. For unpackaged bread, ask for allergen information before you buy.

Does bread always contain iodine through baker’s salt?

No, don’t assume it does: according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list for iodised salt or baker’s salt. For loose bread, ask which type has been used.