Who is this choice relevant to?

Parents of a baby learning to eat bread

For parents who want to choose a bread crust, softness and shape that suit what their baby can manage. The Netherlands Nutrition Centre links introducing bread to having experience with tasting foods and coarser textures.

Families who buy bread regularly

For families who want to check the ingredients and nutritional information for each loaf, including its salt content and whether baker’s salt is listed. The Netherlands Nutrition Centre notes that baker’s salt is not used in every loaf.

Parents packing bread for nursery or school

For parents who want to know which allergens the bread contains and what policies the nursery or school follows before packing it. For unpackaged bread, you can ask the seller for allergen information.

What should you look for when choosing?

Start with your baby’s eating skills, then assess the bread itself: its slice and crust, nutritional information, and the ingredients listed on the packaging or provided by the seller.

What to consider What to check Who it matters to
Eating skills and crust Assess whether your baby can manage coarser textures and whether bread without crust is suitable. From around 7 months, consider whether your baby is ready for bread with crust. As my baby learns to eat bread, I want to match the texture to what they can already manage. For around 40% of consumers, finding the right fit for their eating skills comes first.
Nutritional information Compare fibre and salt using the same unit, such as per 100 g, and check whether baker’s salt appears in the ingredients list. For bread we buy regularly, I want to know what each product contains rather than judging by the colour of the bread alone. Around 30% of consumers give nutritional information the highest priority.
Allergens and lunch policies Check the named grain and any other allergens. For unpackaged bread, ask for allergen information and confirm the nursery or school’s policy. When I pack bread, I want to know in advance which allergens it contains and what rules apply at the nursery or school. This matters most to around 20% of consumers.
Slice and loaf shape Check the actual slice and choose between sliced bread and a whole or half loaf. The latter descriptions do not tell you how thick the slices are. For our daily routine, I look for a loaf shape that’s easy to use, without treating ‘medium-sliced’ as a standard measurement. A practical loaf shape comes first for around 10% of consumers.

Common mistakes

  • Taking ‘medium-sliced’ as an age recommendation

    A description of the slice doesn’t tell you whether your baby can manage the texture or crust yet. The Netherlands Nutrition Centre links bread to the stage when a baby is learning to eat.

    Assess the actual slice and adjust the crust and softness to your baby’s eating skills. Supervise your baby while they eat.

  • Assuming white bread is the natural everyday choice

    From 6 months, the Netherlands Nutrition Centre recommends starting with brown or wheat bread without seeds, then gradually moving to wholemeal bread if the fibre is well tolerated.

    Compare your chosen white bread with these options and consider what suits your baby’s stage. Don’t base your choice on bread colour alone.

  • Assuming every loaf contains baker’s salt

    The Netherlands Nutrition Centre says that using baker’s salt is not compulsory. So the shop or type of bread alone won’t tell you whether the loaf was made with iodised baker’s salt.

    Check the ingredients list or, for unpackaged bread, ask which salt has been used.

  • Relying on the bread’s name alone to check for allergens

    The exact type of grain matters for wheat and other cereals containing gluten. The Netherlands Food and Consumer Product Safety Authority explains how this information must be provided on packaged products and for unpackaged bread. Nurseries and schools may also have their own policies.

    Read the ingredients list or ask the seller for allergen information. Before packing the bread, also check the policies of the nursery or school concerned.

White bread brands to consider

These supermarkets show a range of bread, but a white bread category doesn’t confirm the slice thickness or ingredients of an individual loaf. Use the information for the product you choose to guide your buying decision.

Albert Heijn

Albert Heijn’s online white bread category includes sliced loaves and half loaves.

  • The category makes it easier to browse different loaf shapes.
  • ‘Sliced’ doesn’t confirm a specific thickness; check the details of the loaf you choose.

Jumbo

Jumbo lists the ingredients, allergens and nutritional value for one of its white loaves.

  • For this product, it lists details including wheat as an allergen and salt per 100 g and per slice.
  • These details apply to that particular loaf, not automatically to other Jumbo loaves.

Lidl

Lidl offers both packaged and freshly baked bread, and lists a white loaf that is only available in store.

  • Lidl provides an overview of ingredients and allergens for its freshly baked range.
  • Check which overview applies to the loaf in question and ask in store for the latest product information.

ALDI

ALDI’s range of fresh daily bread includes casino white bread and white bread in whole and half loaves.

  • The range page helps you find the loaf shape you’re looking for.
  • Whole or half doesn’t describe the thickness of any slices; check the label on the loaf you choose.

PLUS

PLUS’s white bread category includes casino white bread and half and whole white loaves.

  • The category makes it easy to find different types of white bread.
  • Check the slice, ingredients and allergens for each product before choosing it for your baby.

Dirk

Dirk has an online section for bread, sandwich fillings and biscuits.

  • The section is a useful starting point when you’re looking for bread.
  • Check slice thickness, ingredients and nutritional information for a specific product.

Joybuy products

Related products will appear soon.

Frequently asked questions

When can my baby start eating bread?

The Netherlands Nutrition Centre says that, between 4 and 6 months, a piece of bread without crust may be an option once your baby is used to tasting foods and can manage coarser textures. From 6 months, it recommends starting with brown or wheat bread without seeds.

Is a medium-sliced piece of bread automatically suitable?

No. The ‘medium-sliced’ label alone doesn’t tell you what your baby can eat yet. Assess the actual slice and crust. The Netherlands Nutrition Centre says bread with crust can be introduced from around 7 months to practise chewing.

What should I check when packing white bread for nursery or school?

Check the ingredients and allergens for the specific bread, and ask the nursery or school about its policies. The Netherlands Food and Consumer Product Safety Authority says it must be clear which type of grain is used when cereals containing gluten are present. For unpackaged bread, you can ask the seller for allergen information.

Is all bread in the Netherlands made with iodised baker’s salt?

No. The Netherlands Nutrition Centre says baker’s salt is not compulsory. Check the ingredients list to see whether it has been used, or ask when buying unpackaged bread.