Who is this choice relevant to?

People with coeliac disease or a wheat allergy

Ordinary white bread is not an obvious choice for you. If you have coeliac disease, look for bread clearly labelled as gluten-free; if you have a wheat allergy, check the ingredients for wheat too. In either case, read the latest product information before choosing based on the type of bread.

People with another food allergy

If you need to avoid milk, eggs, sesame, soya or nuts, for example, you’ll need information about the specific variety of bread. The Netherlands Food and Consumer Product Safety Authority stresses that allergen information must be available before purchase, including for unpackaged bread.

Snack makers looking for a particular slice

You want white bread for a toastie or a filled snack. Square white bread and toastie bread are types to consider once you’ve checked the allergens, but the name alone doesn’t confirm how thick the slices are.

What should you look for when choosing?

Start with the ingredients and allergens that matter to you. Then compare the type of bread, and check the slice itself if your recipe calls for a particular thickness.

What to consider What to check when buying Who it matters to
Avoiding a specific allergen Compare the latest ingredients list and allergen information with the ingredients you need to avoid. For unpackaged bread, ask for the product information before buying. If I need to avoid a particular ingredient, I want to assess the specific variety of bread rather than rely on its name. For around 46% of consumers, checking for an allergen other than gluten or wheat comes first.
Finding gluten-free or wheat-free bread If you have coeliac disease, check for a gluten-free claim or the Crossed Grain mark, and read the full label. If you have a wheat allergy, check specifically whether the product contains wheat. I need to know whether the bread is suitable for avoiding gluten or wheat; its white colour doesn’t provide that assurance. This is the top priority for around 36% of consumers.
Choosing a slice for snacks Check whether the product is square white bread or toastie bread, and assess the thickness of the slice separately if it matters for your snack. Once I’ve checked the allergens, I want to know whether the slice is right for the snack I’m making. For around 18% of consumers, the type of bread then becomes the top priority.

Common mistakes

  • Assuming the type of bread tells you about its allergens

    Square white bread, toastie bread and thick-sliced bread do not tell you which ingredients or allergens a variety contains. The type of bread alone can’t tell you whether a product is suitable for you.

    First read the latest ingredients list and allergen information; only then compare the types of bread.

  • Assuming information about freshly baked bread rules out cross-contamination

    Allergen information about a product does not automatically answer every question about possible contact with other allergens. Jumbo says that cross-contamination with other allergens cannot be ruled out for the products described by the retailer.

    Before buying, ask what product information is available and whether the shop can tell you about possible contact with the allergen you need to avoid.

  • Assuming all bread contains baker’s salt

    According to the Netherlands Nutrition Centre, baker’s salt contains added iodine, but bakers are not required to use it. The type of bread alone won’t tell you which salt has been used.

    Check the ingredients on the packaging or ask the baker whether baker’s salt has been used.

Relevant retailers and brands to help you explore

These retailers offer ways to look up types of bread and product information. If you have an allergy, always check the latest information for the specific variety.

Albert Heijn

Albert Heijn lists square white bread among its white bread products online.

  • The category can help you find a specific white bread product.
  • The category name doesn’t confirm the slice thickness or whether the bread is suitable for someone with an allergy.

Jumbo

Jumbo provides allergen information for packaged, shop-packed and unpackaged products.

  • You can search for or ask about information for a specific product.
  • Jumbo says that cross-contamination with other allergens cannot be ruled out for the products described by the retailer.

Lidl

For its freshly baked bread, Lidl links to an overview of ingredients and allergens.

  • The overview gives you a way to find product information about freshly baked bread.
  • Check that the information applies to the exact bread you want to buy.

ALDI

ALDI lists sliced white bread in its bakery range and links to allergen information.

  • You can check the type of bread and allergen information separately.
  • Sliced white bread alone tells you nothing about slice thickness or whether it’s suitable for a specific allergy.

PLUS

PLUS lists both square white bread and white toastie bread in its online range.

  • These product types are a starting point for comparing bread for snacks.
  • Check the latest ingredients and allergen information for each product.

Dirk

Dirk’s online search results for white bread include square white bread.

  • The search results can help you find a type of bread to look into further.
  • For allergen information and slice thickness, check the details for the specific variety.

Joybuy products

Related products will be available soon.

Frequently asked questions

Is ordinary white bread suitable if you have coeliac disease or a wheat allergy?

Ordinary white bread is not a safe default choice. If you have coeliac disease, look for a product clearly labelled as gluten-free and read the latest label. If you have a wheat allergy, check the ingredients specifically for wheat too; don’t rely on the name of the bread alone.

How do I check allergens in unpackaged or freshly baked bread?

Before buying, ask for the allergen information for the specific bread. According to the Netherlands Food and Consumer Product Safety Authority, this information must also be available before purchase for unpackaged food. If possible contact with other allergens matters to you, ask what the shop can tell you about it.

Does Dutch bread always contain iodine from baker’s salt?

No, you can’t tell from the type of bread. According to the Netherlands Nutrition Centre, baker’s salt contains added iodine, but bakers do not have to use it. Check the packaging or ask the baker which salt was used in the bread.