Joybuy Insights

Choosing wet food for cats: how to avoid unsuitable buys and find the right meal

A cat may respond enthusiastically to a new tray for weeks, then suddenly refuse it. A large multipack may also seem like good value, but it is less convenient if your cat dislikes some of the flavours or opened portions need to be used quickly. If you are looking for wet food for cats, it is therefore worth looking beyond the photo, flavour name or claim on the front.

The key points to consider are:

  • Is the product complete food for cats, or merely a complementary snack?
  • Is the recipe suitable for an adult cat, kitten or neutered cat?
  • How much does your cat actually need each day, and how long will an opened tray or pouch keep?
  • Should you choose cat food with gravy, jelly, mousse or another texture?

Three common pitfalls when choosing wet cat food

1. An eye-catching flavour name does not tell you how much fish or meat it contains

The packaging may say, for example, ‘with salmon’, ‘with chicken’ or ‘with tuna’. However, the product specifications may reveal that the named animal ingredient makes up just 4% of the recipe. For example, Felix Original Mix Selection in Jelly lists 4% of the named ingredient for each variety. This is useful, verifiable information, but it is not the same as a recipe made entirely from that type of fish or meat.

Always check the full composition. Look for meat and animal derivatives, cereals, vegetable protein extracts, fish and minerals.

2. A multipack is not automatically better value

A large cat food multipack often lowers the price per portion, but only if your cat eats all the different varieties. With cat food in pouches, each portion remains sealed until it is needed. Tins or trays can be convenient to stack, but after opening they need to be refrigerated and used promptly.

Also check the weight per portion. A box containing 44 pouches of 85 grams may appear comparable to 12 pouches of 80 grams, but the total quantity is considerably different.

3. A snack is not a substitute for a main meal

Products such as INABA Churu, INABA Bisque and Sheba Filets are described in the product information as complementary food or a treat. They may be suitable as a reward or topping, but they do not automatically provide all the nutrients required for a daily meal. Give them alongside complete food and adjust the main meal when advised on the packaging.

What should you look for in wet food for cats?

1. Check the legally defined nutritional category

Look for the following on the label:

  • Complete food for adult cats: intended as a daily main food in line with the feeding guidelines.
  • Complete food for kittens: formulated for the life stage of young cats.
  • Complementary food: intended as a snack, reward or addition, not as a complete meal.

For example, Whiskas Junior Classic Selection is labelled as complete wet food for kittens. According to the product descriptions, Sheba Mini Fillets, Felix Original and several Gourmet products are complete food for adult cats. Adult cats and kittens do not have the same nutritional requirements, so check the intended age group before buying.

2. Look at moisture, protein and fat per 100 grams

Wet cat food contains a lot of water. The moisture levels listed in the selection range, for example, from 77.5% to 93%. This affects the amount of nutrients per unit of weight and the portion size.

Some examples from the product specifications:

  • Sheba Mini Fillets: 82% moisture, 8.5% crude protein and 4.5% fat.
  • Felix Delicious Fish Strips: 78% moisture, 13.5% protein and 2.6% fat.
  • Purina One Sensitive Adult: 78% moisture, 12.5% protein and 4% fat.
  • INABA Churu Tuna: 91% moisture, but this is complementary food rather than a complete meal.

Use the analytical constituents mainly to compare products with one another. The right portion also depends on your cat’s weight, age, activity level and whether it is fed alongside dry food. The feeding guidelines on the packaging should always take priority.

3. Choose the texture based on eating habits

Cat food with gravy contains pieces in gravy and may appeal to cats that enjoy both licking and chewing. Cat food with mousse has a smooth texture and may suit cats that prefer soft food. A cat that likes variety may respond better to a mix of flavours and textures.

Serve wet food at room temperature. Cover any unused food after opening, store it in the fridge and follow the storage instructions on the label. The product information provided, for example, states a maximum of 24 hours for some opened pouches and a maximum of two days for Sheba Mini Fillets.

Recommended choices for different types of cat owner

Suitable for: Budget-conscious beginners
Felix Original Mix Selection in Jelly - Wet Cat Food - 44 x 85g

Felix Original Mix Selection in Jelly - Wet Cat Food - 44 x 85g

Why it suits this profile: The large pack contains 44 individual 85-gram pouches in four varieties: beef, chicken, tuna and salmon. This provides plenty of stock and variety for an adult cat.

How this product avoids the pitfall

The portions are packed individually in pouches and the product is labelled as complete food for adult cats. However, check that your cat accepts all the flavours.

Main benefit & advantages

44 pouches of 85 grams; four flavours; 82% moisture and 11.5% crude protein according to the product specifications.

Suitable for: Shoppers looking for premium quality
Sheba Mini Fillets in Gravy Gourmet Selection Cat Food 4x85g

Sheba Mini Fillets in Gravy Gourmet Selection Cat Food 4x85g

Why it suits this profile: This selection consists of delicate pieces in sauce with beef, rabbit, chicken and turkey. The pack contains four 85-gram trays.

How this product avoids the pitfall

The product information clearly states that this is complete food for adult cats. The portions are small, making them easy to open and serve.

Main benefit & advantages

Four flavour varieties; 82% moisture; 8.5% crude protein and 4.5% fat according to the label.

Suitable for: Specific needs & intensive users
Gourmet Gold Salmon Mousse Cat Food 85g

Gourmet Gold Salmon Mousse Cat Food 85g

Why it suits this profile: The soft mousse texture is a practical choice for cats that do not like pieces in sauce or prefer a smooth consistency.

How this product avoids the pitfall

The texture and intended age group are clearly stated. It remains complete food for adult cats; use the portion guidelines to avoid overfeeding.

Main benefit & advantages

85 grams per tin; mousse; 77.5% moisture, 10.5% protein and 7% fat according to the product specifications.

When are cat treats useful?

Cat treats are useful for rewards, interaction or as a topping. According to the product specifications, INABA Churu Cat Tuna contains 91% moisture and approximately 6 calories per treat. INABA Bisque Chicken is a creamy complementary food with 93% moisture. Do not give these products as a replacement for your cat’s daily wet food.

For a snack:

  1. Stick to the recommended amount.
  2. Reduce the main meal if necessary.
  3. Refrigerate opened portions and use them within the stated period.
  4. Check the allergens, particularly if your cat is sensitive to fish or chicken.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about wet food for cats

Is wet food suitable as a daily food?

Yes, provided the packaging states that it is complete food and the product is suitable for your cat’s age. Complementary mousse, broth and snacks are not intended to be a complete meal.

How much wet food does an adult cat need?

This varies according to weight, activity level, age and whether it is fed alongside dry food. Many products give a guideline of three to four portions per day for a cat weighing around 4 kilos. Use this as a starting point and adjust the amount according to your cat’s body condition.

How should I store opened wet cat food?

Cover any leftovers and store them in the fridge. The permitted storage time varies by product: some pouches must be used within 24 hours, while other packaging states a maximum of two days. Always check the label.