Joybuy Insights

Choosing wet food for cats and dogs: a practical guide to making the right purchase

Buying wet food seems straightforward, until you have to choose between cat food in sauce, cat pâté, mousse for cats, dog pâté, jelly and multipacks. An attractive packet doesn't always tell you enough about how practical it is for daily use. The main difference usually comes down to the species, life stage, nutritional status and portion size.

As a Joybuy Product Recommendation Officer, I filter product information based on verifiable points. This way, you avoid paying for a large number of sachets your pet won't eat, or a snack that accidentally gets used as a complete meal.

Three common pitfalls with wet food

1. Confusing a snack with complete pet food

Not every wet product is intended as a daily meal. The label will state whether it is complete pet food or complementary pet food. According to the product information, complete pet food is formulated as a full diet for the stated species and life stage. A complementary snack, such as Churu cat treats, is meant as a reward, topper or extra treat.

The INABA Churu products, for example, explicitly state that they are complementary food for cats. According to the product specifications, they contain 91% moisture and 6 calories per tube, but they do not replace a full meal.

2. Only looking at the flavour or the front of the packet

"With chicken", "with tuna" or "with beef" does not automatically mean the product is made entirely from that one animal source. Always check the composition and the stated percentage of the named ingredient. For example, several Felix varieties list 4% of the named flavour ingredient.

Also watch out for potential sensitivities. A product may contain none of the 14 main EU allergens and still include ingredients your individual pet is sensitive to. So always check the actual packaging.

3. Buying a multipack without calculating the portions

A cat food multipack might look like good value, but a large pack isn't always practical. Cat food in 85g sachets is handy when you want to give a fixed portion. A 405g or 415g tin can be cheaper per portion, but once opened it needs refrigerated storage and using up in good time.

So don't just compare the price of the box, but also the price per 100g, the number of meals and the storage time after opening.

Which specifications should you check?

Species and life stage

Cat food and dog food are not interchangeable. First check whether the product is intended for a cat or a dog. Then look at the life stage:

  • Kitten or puppy food: only choose a variety that clearly states the young life stage on the label.
  • Adult animals: check whether "adult" or a similar description appears on the label.
  • Senior dog food: the g'woon Senior 7+ Pâté with Beef and Poultry is, according to the product information, aimed at older dogs.
  • All ages: some snacks state they are suitable for all cat breeds and ages, but that doesn't make them a complete pet food.

If your pet has a medical condition, allergy or you are unsure about their diet, it is wise to consult a vet. Product information is not a substitute for personal dietary advice.

Complete or complementary pet food

This is one of the most important labelling points. Gourmet Perle Mini Fillets Mix Turkey & Tuna, Gourmet Gold Mousse and various g'woon products are described in the supplied product information as complete food for adult cats or dogs. Felix Soup Fish and INABA Churu, on the other hand, are described as complementary food.

Use the daily feeding guide on the packaging as a starting point. Needs can vary depending on the animal's weight, activity level and condition. Include treats in the total daily amount and reduce the regular food if necessary.

Texture, packaging and storage time

The texture partly determines whether your pet will accept the product:

  • Sauce: suitable for cats that prefer soft pieces with plenty of sauce.
  • Pâté: a smooth texture, such as Rosewood Dog Pâté and g'woon Cat Pâté Salmon.
  • Mousse: very soft food, like Gourmet Gold Mousse.
  • Jelly: solid pieces in jelly, often available in sachets or tins.
  • Lickable snacks: liquid cat treats such as Churu, designed to be licked.

Store unopened wet food in a cool, dry place. Once opened, any leftovers should generally be covered in the fridge and used within the period stated on the label. Serve wet food at room temperature when the usage instructions recommend it.

Our recommendations by user profile

Suitable for: Budget-conscious beginners
Gourmet Perle Mini Fillets Mix Turkey & Tuna Multipack 12x85g

Gourmet Perle Mini Fillets Mix Turkey & Tuna Multipack 12x85g

Why this fits the profile: The box contains 12 portions of 85g each. This makes it easier to compare portions and cost per meal without having to store a large opened tin.

How this product avoids the pitfall

The product specification states adult cats, complete food, 12 pieces and 85g per piece. This makes the life stage and packaging clearer to check.

Key benefit & highlights

Mini fillets in sauce; multipack of 12 x 85g; according to the product description, no added artificial colours, preservatives or flavourings.

Suitable for: Shoppers looking for top quality
Gourmet Gold Mousse Tuna Liver Turkey & Beef Multipack

Gourmet Gold Mousse Tuna, Liver, Turkey & Beef Multipack

Why this fits the profile: This is a multipack with soft mousse and several flavour varieties for adult cats. It suits households that value texture and variety.

How this product avoids the pitfall

The product information clearly states adult cats, complete food, 8 x 85g and the analytical values such as 77.5% moisture.

Key benefit & highlights

Soft mousse; 8 portions of 85g; four stated varieties: tuna, liver, turkey and beef.

Suitable for: Specific use & intensive users
INABA Churu Multipack Tuna & Chicken 50 pcs.

INABA Churu Multipack Tuna & Chicken 50 pcs.

Why this fits the profile: The tubes are designed for hand feeding, as a topper or to hide medication. The pack contains 50 pieces of 12g each.

How this product avoids the pitfall

The packaging states complementary pet food. This makes it clear that these cat treats should not be used as a daily main meal.

Key benefit & highlights

91% moisture according to the product specification; 50 tubes; tuna and chicken flavour combination; 6 calories per treat according to the supplied information.

Looking for more options?

We've put together a full, up-to-date list of products that fully meet these strict selection criteria and comply with current European safety regulations.

Frequently asked questions about wet food for cats and dogs

Is wet food suitable as a complete daily diet?

That depends on the label. For daily meals, choose a product that is labelled as complete pet food for the correct species and life stage. Products labelled as complementary pet food, such as certain soups and cat treats, should be given alongside the main diet.

How long can you store opened wet food?

Always follow the packaging. For several products, the supplied product information advises storing opened food covered in the fridge and using it within 48 hours. Discard any leftovers that have been left at room temperature for too long.

Is a large multipack cheaper?

That's not automatically the case. Calculate the price per 100g and take waste into account. A multipack with 85g sachets can be practical for fixed portions. Large tins may be better value per gram, but only if you use the contents within the recommended storage time.