Joybuy Insights

Choosing cat food without falling for marketing traps: how to find the right option for your adult cat

A bag of dry food, a tin of mousse or a large cat food multipack might seem like an easy choice. But cat owners often end up paying for packaging that doesn’t suit their cat’s eating habits. Your cat may refuse a particular texture, a multipack may not offer enough variety, or you may find that the daily amount needed is more than you expected.

Use this practical guide to focus first on what really matters: nutritional suitability, ingredients, portion size and storage instructions.

Three common pitfalls when choosing cat food

1. An appealing flavour name doesn’t tell you everything

The front of the pack may say “with salmon”, “with beef” or “with tuna”. That doesn’t automatically mean that ingredient is the main component. Check the full ingredients list and the stated percentage of the named animal ingredient. For example, several Gourmet products specify a particular proportion of beef, chicken, salmon, tuna or another animal ingredient.

So, if you’re looking for cat food with fish or cat food with meat, check the ingredients list rather than relying on the product name alone.

2. A larger pack isn’t always better value

A large bag of dry food or a multipack can lower the cost per portion, but only if your cat actually eats the food. With wet food, you also need to consider how long it keeps once opened. An 85-gram tin can be used for a meal, while small 50-gram pouches may be more convenient for cats that have several smaller portions a day.

So don’t just compare the total price. Also check:

  • the total weight;
  • the number of portions;
  • the recommended daily amount;
  • how long the food keeps once opened;
  • how much might go unused.

3. “Complete” food is different from a snack

For everyday meals, complete cat food is important. The label should clearly state which animal and life stage the product is intended for. Products for adult cats usually include a description such as “complete pet food for adult cats”. A complementary snack or topper isn’t a substitute for a complete meal.

Pay attention to age, too. Cat food for adult cats is intended for cats in the adult life stage. Kittens, older cats and pets with specific nutritional needs may require a different food. If you’re unsure what to feed a cat with health problems, it’s best to consult a vet.

Important specifications to check

1. Wet food, dry food or a combination

Wet cat food has a high moisture content and comes in tins, trays or pouches. Mousse, chunks in gravy and chunks in jelly mainly differ in texture. A fussy cat may eat one texture but turn its nose up at another.

Dry cat food is easy to store and simple to weigh out. Check whether a dry food product is intended as a complete food for adult cats. The product description for g'woon Premium Chunks Cat Salmon states that it is complete dry food for adult cats. The ingredients list includes cereals, meat and animal derivatives, fish and fish derivatives, oils and fats, minerals and taurine. Always check the current packaging for the ingredients and feeding guidelines before buying.

A combination of wet and dry food can be practical, but add the amounts together. Don’t automatically give your cat the full recommended portion of both types of food.

2. Portion size and pack format

An 85-gram tin is a handy size for one meal or part of a meal. 50-gram pouches are useful when you want to serve several small meals. Gourmet Mon Petit Intense Duo Meat & Fish Mix, for example, comes in 50-gram pouches. According to the product information, it is complete food for adult cats and is intended to be served as several small meals.

Cat food in pouches is lightweight and easy to open. Tins stack neatly and are often convenient for stocking up. Once opened, any unused wet food should be refrigerated as instructed and used within the stated time.

3. Ingredients, analytical constituents and claims

As well as the ingredients, check the analytical constituents, such as protein, fat, moisture, crude ash and fibre. These values can help you compare products more objectively, but they don’t tell you on their own whether your cat will accept the food.

Read claims about coat, skin, muscles or vitality carefully. If a brand makes claims about these benefits, they are the manufacturer’s claims. For example, the g'woon product description lists omega fatty acids and taurine as part of the formula. Treat this as product information from the brand, not as a guaranteed health benefit.

Our recommendations for different needs

Suitable for: Budget-conscious first-time buyers
g'woon Premium Chunks Cat Salmon 800g*4

g'woon Premium Chunks Cat Salmon 800g*4

Why it suits this profile: The pack contains four 800-gram bags, making it a good choice for households that want to stock up on dry food and measure out portions themselves.

How this product avoids the pitfall

The product description identifies it as complete dry food for adult cats. Check the current packaging and daily portion before ordering.

Key benefits

Dry chunks, a salmon variety and a bulk pack totalling 3.2 kg, according to the product name.

Suitable for: Shoppers looking for premium quality
Gourmet Gold Mousse Wet Cat Food Tuna 24 x 85 g

Gourmet Gold Mousse Wet Cat Food Tuna 24 x 85 g

Why it suits this profile: The multipack contains 24 tins of 85 grams and is a good fit for cat owners looking for wet food with a smooth mousse texture in clearly sized portions.

How this product avoids the pitfall

The portion size is clearly stated. Before buying, check that your cat likes mousse and read the current feeding guidelines on the tin.

Key benefits

Smooth mousse, a tuna variety and 24 individual 85-gram tins.

Suitable for: Specific needs and frequent feeding
Gourmet Mon Petit Intense Duo Meat & Fish Mix 6 x 50gr

Gourmet Mon Petit Intense Duo Meat & Fish Mix 6 x 50gr

Why it suits this profile: Small pouches are practical for cats that have several small meals, or if a larger opened pack would otherwise be left uneaten.

How this product avoids the pitfall

The 50-gram pouches help limit leftovers each time you open one. The product information lists varieties with chicken and salmon, tuna and beef, and turkey and trout.

Key benefits

Six portion-sized pouches, several meat and fish varieties, and complete food for adult cats, according to the product information.

Looking for more options?

We’ve put together a full, up-to-date list of products that meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about cat food

What is suitable cat food for adult cats?

Choose a product that is clearly labelled as complete food for adult cats. Also check the ingredients, analytical constituents, portion size and feeding guidelines. The right choice also depends on whether your cat prefers dry food, mousse, chunks in gravy or jelly.

Is wet or dry food better for a cat?

It depends on your cat’s preferences, your daily routine and how you want to serve the portions. Wet food comes in tins and pouches and is often opened for each meal. Dry food is practical to store for longer and easy to weigh out. If you feed a combination, adjust the total amount accordingly.

How long does opened cat food keep?

Always follow the instructions on the packaging. Any unused wet food should generally be covered, refrigerated and used within the stated time. Serve the food according to the label and make sure your cat always has access to fresh drinking water.