Who are these choices relevant to?

Breakfast lovers keeping an eye on fibre

Want to compare rolls by grain type and fibre content? Check the ingredients and nutritional information per 100 g, rather than relying on the name ‘multigrain’ alone.

Families who want warm rolls

If you want to bake a small batch quickly on a Saturday morning, the instructions for your oven or air fryer are crucial. Preparation methods vary by product, as the PLUS instructions show.

Anyone buying rolls for later

If you want to keep rolls for another weekend, check the storage instructions for the variety you’ve chosen. Jumbo states that its frozen rolls shouldn’t be refrozen once thawed.

What should you look for when choosing?

First, decide whether ingredients, preparation, storage or allergens matter most for your breakfast. Then use the label on the exact product to compare different varieties.

What to consider What should you check? Who is this important for?
Fibre and grain type Read the product description, ingredients and fibre content per 100 g. ‘Multigrain’ alone doesn’t tell you how much wholemeal flour a roll contains. If I want to keep an eye on fibre, I want to know what’s actually in the roll, not just what its name suggests. This is the top priority for around 40% of consumers.
Preparation Check the packaging for suitable appliances, temperature, cooking time and whether preheating is required. On a busy breakfast morning, I want to be able to make warm rolls using the appliances I have. Ease of preparation matters most to roughly 30% of consumers.
Portions and storage Compare the number of rolls and the storage instructions. For frozen rolls, also check what to do after thawing. When I’m shopping for several weekends, I want to use only the rolls I need. Around 20% of consumers give this kind of planning top priority.
Allergens For the exact variety, check both ‘contains’ and ‘may contain’ on the current label. If certain ingredients need to be avoided in my household, I need to be able to check each variety individually. This is the main concern for around 10% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means wholemeal

    The name alone doesn’t tell you how much wholemeal flour a roll contains. Fibre content can also vary from one product to another.

    Read the product description and ingredients list, and always compare fibre on the same basis: per 100 g.

  • Assuming spelt is gluten-free

    Spelt is a type of wheat. A spelt roll isn’t therefore a gluten-free alternative, and other allergens can vary by recipe too.

    Check the allergen information for the exact product, even if you’ve bought a different spelt variety before.

  • Refreezing thawed rolls

    Jumbo states that its frozen rolls shouldn’t be refrozen once thawed.

    Take only the portion you need out of the freezer and follow the storage and use instructions on the packaging.

    As a result, a portion that’s too large may go unused after thawing.

Brands to consider

Albert Heijn

Albert Heijn offers both individual white rolls and packaged rolls ready to bake at home.

  • Handy if you want to compare an individual roll with a pack to bake at home.
  • Albert Heijn notes that product information can change; check the current packaging for ingredients and allergens.

Jumbo

Jumbo’s range of rolls includes white and frozen varieties.

  • The frozen variety is a separate option if you want to stock up in advance.
  • Follow the storage instructions for each variety; the frozen rolls mentioned shouldn’t be refrozen once thawed.

Lidl

Lidl lists white rolls in its Dutch range.

  • An option to consider if you’re looking for a white roll for breakfast.
  • In store, check the ingredients, nutritional information and preparation method for the variety you choose.

ALDI

ALDI lists an individual white roll.

  • Buying an individual roll could suit you if you only want a small number.
  • Ask for the latest allergen information if you need it to make your choice.

PLUS

PLUS offers white, multigrain and spelt sourdough rolls as separate varieties.

  • The product information helps you compare the ingredients and preparation instructions for each variety.
  • For a final check, use the current packaging of the product you’re buying.

Dirk

Dirk lists white and rustic multigrain rolls in packs of four.

  • You can choose between these two types in the same pack size.
  • Check the packaging for the ingredients, allergens and nutritional information for the exact variety.

Rolls on Joybuy

This product selection is a pack of four white rolls. Check the label to see whether the preparation method and ingredients suit your weekend breakfast.

g'woon White Rustic Roll, pack of 4

g'woon White Rustic Roll, 4 pieces

For anyone looking to buy four white rolls for breakfast. Check the packaging for preparation instructions, and read the ingredients, allergens and nutritional information if these are important to your choice.

View on Joybuy

Frequently asked questions

Can I bake rolls in an air fryer?

Yes, if the packaging for the exact product gives air fryer instructions. For example, PLUS says to preheat the air fryer to 200 °C for its spelt sourdough rolls. Follow the instructions for that variety for the rest of the preparation too.

How should I store rolls for another weekend?

Follow the storage instructions on the packaging of the rolls you’ve chosen. The Netherlands Nutrition Centre says bread can be frozen safely, although it may dry out. Jumbo states that its frozen rolls shouldn’t be refrozen once thawed.