Who is each approach suited to?

Planning a buffet for lots of guests

You want to fill platters quickly and work out in advance how many slices to put out. For example, Jumbo lists 18 slices for a 550 g sliced Peijnenburg breakfast cake; for its 550 g Jumbo Naturel Ontbijtkoek, the retailer lists around 22 portions.

Planning a self-service station

If guests will arrive at different times or take a portion with them, individually wrapped slices may be more convenient than an opened cake. According to Jumbo, the Peijnenburg 10-pack contains ten individually wrapped 28 g slices.

Planning for dietary requirements and allergies

You’ll need to distinguish regular breakfast cake from an explicitly gluten-free option and check the labels on both. If you’re serving unpackaged breakfast cake professionally, you must also provide allergen information, as explained by the Netherlands Food and Consumer Product Safety Authority.

What should you consider when choosing?

First decide whether guests will take slices from a platter or would prefer a wrapped portion to take away. Plan to provide a separate breakfast cake if you need a gluten-free option for your guests.

What to consider What should you check? Who is it important for?
Quantity and serving speed Compare the pack size with the number of slices or portions, and check whether the cake is pre-sliced. Jumbo lists 18 slices for 550 g of sliced Peijnenburg naturel and around 22 portions for 550 g of Jumbo Naturel Ontbijtkoek. If lots of guests will arrive within a short space of time, I want to be able to top up platters without stopping to slice more cake. Around 42% of consumers put this combination of quantity and serving speed first.
Individually wrapped portions Check how many slices are individually wrapped. According to Jumbo, the Peijnenburg 10-pack contains ten individually wrapped 28 g slices. At a self-service station, I want guests to be able to pick up or take away their own wrapped slice. Around 33% of consumers consider this the most important factor.
Dietary requirements and allergens Read the current label for each variety and keep gluten-free options separate from regular breakfast cake. Jumbo lists milk and lupin as allergens in its separate gluten-free breakfast cake. If a guest needs a gluten-free option, I want to make it easy to identify without overlooking other allergens. Around 25% of consumers put suitability for their needs first.

Common purchasing mistakes

  • Looking only at the weight

    Two 550 g cakes don’t necessarily need the same preparation: Jumbo lists a sliced Peijnenburg option, while the breakfast cake from PLUS is unsliced.

    Choose a pre-sliced option if you want to put slices straight out on the table. Choose an unsliced cake if you’d rather decide on the portion size yourself.

    Slicing it yourself takes time and may result in unevenly sized slices.

  • Assuming gluten-free means free from all allergens

    A gluten-free breakfast cake may still contain other allergens. Jumbo lists milk and lupin in its Lekker Vrij van Gluten Ontbijtkoek.

    Check the current label for the guests concerned, and clearly serve the gluten-free cake separately from regular breakfast cake.

  • Treating the product page as the definitive label

    Ingredients and allergens can change, as Albert Heijn and PLUS point out in their product information. That’s why it’s important to check the packaging itself before making your final choice.

    Read the label on the exact breakfast cake shortly before buying, especially if you’re catering for allergies or dietary requirements.

  • Including an expired supermarket offer in your plans

    The Lidl page for Tastino breakfast cake listed an in-store offer running from 28 September to 4 October 2026. That offer has ended.

    Check the current range at your local branch before adding that breakfast cake to your buffet shopping list.

Brands and own-label options to consider

Peijnenburg

A brand to compare if you’re choosing between a large pre-sliced cake and individually wrapped slices.

  • For its 550 g sliced naturel variety, Jumbo lists 18 slices; its 10-pack contains ten individually wrapped 28 g slices.
  • The regular naturel variety contains rye, so don’t use it as a gluten-free option.

Jumbo

The own-label range includes a large naturel breakfast cake and a separate gluten-free variety to compare.

  • Jumbo lists around 22 portions for its 550 g Naturel Ontbijtkoek.
  • The naturel variety contains cereals with gluten. According to Jumbo, its separate 300 g Lekker Vrij van Gluten Ontbijtkoek contains milk and lupin.

Albert Heijn

The 600 g AH Ontbijtkoek is a large own-label pack worth considering for a buffet platter.

  • Albert Heijn lists a pack size of 600 g.
  • Check the current packaging for ingredients and allergens.

PLUS

PLUS naturel breakfast cake is an unsliced own-label option for anyone who wants to cut their own slices.

  • PLUS lists an unsliced 550 g pack.
  • You’ll need to slice the cake yourself before putting ready-to-serve portions on a platter. Check the current label for allergen information.

Koek & Bakker

This brand, listed by ALDI, offers a pre-sliced wholemeal breakfast cake.

  • ALDI lists a 485 g pack with pre-sliced portions.
  • Check your local branch’s range and the label on the pack you buy.

Sliced breakfast cake at Joybuy

This breakfast cake is a good fit for a buffet table where you want to serve pre-sliced portions. Check the packaging to find out how many slices you’ll have for your guests.

g'woon sliced breakfast cake, 485 g

g'woon sliced breakfast cake 485 g

For a buffet platter where you want to serve slices without any extra cutting.

485 g of sliced breakfast cake. Check the number of slices and the allergens on the current packaging before deciding how much to buy and whether you need any dietary options.

View at Joybuy

Frequently asked questions

Should I choose sliced or unsliced breakfast cake?

Choose sliced breakfast cake if you want to serve slices at your wedding buffet without any extra preparation. With an unsliced cake, you can decide on the portion size yourself, but you’ll need to set aside time to cut it. Jumbo lists 18 slices for 550 g of sliced Peijnenburg naturel; the 550 g PLUS naturel breakfast cake is unsliced.

When are individually wrapped slices useful?

Individually wrapped slices are useful if guests want to pick up a wrapped portion or take one away with them. For a buffet platter where guests will eat straight away, a large pre-sliced cake means less individual packaging; just work out in advance how many slices you’ll need. Jumbo lists ten individually wrapped slices in the Peijnenburg 10-pack.

Can regular breakfast cake be served as a gluten-free option?

No. Don’t present regular breakfast cake containing rye or other cereals with gluten as a gluten-free option. Choose a product explicitly labelled as gluten-free, check the current label for other allergens too, and serve it separately. For example, Jumbo lists milk and lupin in its separate Lekker Vrij van Gluten Ontbijtkoek.

What allergen information is needed at a buffet?

If you’re serving unpackaged breakfast cake professionally, guests must be given information about any allergens present before they buy or eat it. The Netherlands Food and Consumer Product Safety Authority explains this requirement for 14 allergens; for cereals containing gluten and nuts, the specific type must also be made clear. This professional information requirement does not automatically apply to a private buffet at home.