Who is this choice relevant to?

If you’re handing out chocolate

You’re looking for portions that several people can easily help themselves to. Albert Heijn lists individually wrapped pieces for the Merci Gift Box and Tony's Chocolonely Tiny's. Even so, it’s important to check the allergen information on the box you choose.

If you’re giving a small thank-you gift

For one recipient or a small household, the presentation, contents and variety of flavours may matter more than a large number of pieces. Compare a gift box with a tasting box based on what the recipient will actually get.

If you need to consider allergens

With an assortment of different flavours, you’ll need to check the information on the specific packaging before giving or handing it out. The examples researched from Albert Heijn and Jumbo list a range of allergens and possible traces; ingredients vary from product to product.

What should you look for when choosing?

First decide whether the chocolate is for sharing with a group or giving to one person. Then check the contents and allergens on the exact packaging you’re considering.

What to consider What should you check? Who is this most important for?
Sharing with a group Number of individually wrapped pieces and net weight. If I want to hand out chocolate at a gathering, I want everyone to be able to take a portion for themselves. For around 40% of consumers, ease of sharing would be the first consideration.
A personal thank-you Gift or tasting box, and the flavours in the box. For one recipient, I’m looking for a box whose contents and presentation suit the gesture. Around 30% of consumers would prioritise this kind of personal gift.
Allergens Ingredients, allergens and warnings on the current packaging. If the recipient has an allergy, I need to be able to check the packaging before giving them anything. Avoiding an unsuitable choice would be the main concern for around 30% of consumers.

Common mistakes

  • Giving a mixed box without reading the label

    The Merci, Celebrations and Tony's Chocolonely assortments researched list different allergens or possible traces. Having plenty of choice in one box doesn’t mean every flavour is suitable for everyone.

    Check the ingredients and allergens on the current packaging. If you don’t know what the recipient needs, ask them beforehand.

  • Assuming a box of chocolates is a Vlaggetjesdag tradition

    Stichting Vlaggetjesdag Scheveningen describes the event as a celebration of Dutch new-season herring. A box of chocolates is a gift you can choose to give; it isn’t a requirement for taking part in the event.

    Choose the packaging based on the recipient and how you plan to share it, rather than on an assumed connection with the event.

  • Applying information about baker’s salt to chocolate

    The published agreement on baker’s salt relates to bread and other bakery products. It tells you nothing about the ingredients in a box of chocolates.

    For currant buns, read their own label. For chocolate, check the ingredients and allergen information on its packaging.

Brands to consider

Merci

If you’re looking for a gift box of individually wrapped chocolates, the packaging reviewed here offers a useful point of comparison.

  • Albert Heijn lists 32 individually wrapped chocolate sticks in the 400 g Gift Box; Jumbo lists 20 sticks in the 250 g Assorted Box.
  • The information about contents and allergens applies to these packages. Read the label on the variant you choose.

Celebrations

The 340 g Chocolate Mix described by Jumbo is an assortment for a relaxed sharing occasion.

  • Jumbo says this mix includes Snickers, Mars, Twix, Bounty and Galaxy, among others.
  • Several allergens are listed for this assortment, including milk, peanuts, soya, egg and cereals containing gluten. Check the specific packaging.

Tony's Chocolonely

The Tiny's and the Tasting Box described by Albert Heijn offer two different options for a small gift.

  • According to Albert Heijn, the Tiny's gift box contains 22 individually wrapped pieces in ten flavours; the Tasting Box contains six small bars.
  • Don’t assume both packages have the same portion sizes or allergen information: check the variant you choose.

Chocolate for a gift or sharing

These Joybuy products are boxes of chocolates and assortments for a personal gift or a relaxed sharing occasion around Vlaggetjesdag. If you want to hand out individual portions, check whether the pieces are individually wrapped in each package.

Tony's Chocolonely Chocolate Gift Pack, 288 g

Tony's Chocolonely Chocolate Gift Pack, 288 g

A chocolate gift box to consider as a personal thank-you. If you’d like to hand out the bars individually, check whether they’re wrapped separately, and read the allergen information on the packaging for the recipient.

View at Joybuy
Celebrations Chocolate Assorted, 385 g

Celebrations Chocolate Assorted, 385 g

A chocolate assortment to consider for a relaxed sharing occasion. If everyone needs to be able to take their own portion, check the number of pieces and how they’re packaged. Also read the allergen information for those who’ll be there.

View at Joybuy
Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection, 125 g

A smaller chocolate collection to consider as a thank-you for one recipient. If you’d like to share the chocolates among several people, check how many pieces there are and whether they’re individually wrapped. If anyone has an allergy, read the label.

View at Joybuy
Milka Chocolate Assortment Party Pack, 143 g

Milka Chocolate Assortment Party Pack, 143 g

A chocolate assortment to consider for a shared table. Before choosing it as a box to hand out, check how many pieces there are and whether they’re individually wrapped. Also check the allergen information on the packaging.

View at Joybuy

Frequently asked questions

Which box of chocolates is easiest to hand out?

A box of individually wrapped pieces makes it easier to hand them out without cutting anything up. Albert Heijn lists 32 such chocolate sticks in the Merci Gift Box and 22 pieces in the Tony's Chocolonely Tiny's gift box. Also check the allergens on the packaging you choose for your group.

How do I check allergens in a box with different flavours?

Before giving or handing out the chocolates, read the ingredients, allergens and any warnings on the specific packaging. The Netherlands Food and Consumer Product Safety Authority sets out the mandatory declaration of 14 allergens on food labels; when choosing an assortment, don’t rely on the name of the box alone.

How should I store chocolate until it’s time to give it?

Follow the storage instructions and use-by or best-before information on the packaging you buy. For the Tony's Chocolonely Tasting Box it reviewed, Albert Heijn recommends storing it in a cool, dry, dark place, but advises against keeping that product in the fridge.

Does information about iodine in baker’s salt tell me anything about chocolate?

No, you can’t draw any conclusions about a box of chocolates from that. The published agreement defines baker’s salt as iodised table salt for bread and other bakery products. Check currant buns and chocolate using their own labels.