If you have a protein target, choose only an exact product variant whose vegan suitability and protein claim are both substantiated. Then compare the nutritional values for the same quantity and for the portion you eat. If you mainly want tortilla chips as a snack, assess them separately from a plant-based protein source: according to the Netherlands Nutrition Centre, most people who do sport don’t need special protein products if they eat a healthy, varied diet.
You want to know how much your snack contributes to your protein intake, without taking a sports-related label or protein claim as proof of improved performance. The Netherlands Nutrition Centre notes that most people who do sport don’t need special protein products if they eat a healthy, varied diet.
You check the exact flavour variant rather than assuming that every product from a brand is vegan. If you have an allergy, check the allergen information separately too.
You’re looking for crisps that suit your snacking occasion, portion and shopping routine. Nutritional values can help you assess products, but a claim doesn’t tell you everything about the product as a whole.
Choose this option: if the protein content of the chips themselves is your main buying priority and there’s evidence that the exact variant is suitable for a vegan diet.
Bear in mind: a protein claim doesn’t assess your overall diet or the portion you actually eat.
Choose this option: if you mainly want to eat chips and get protein from other parts of your diet too. The European Commission lists pulses, nuts and seeds as plant-based sources of protein.
Bear in mind: the separate protein source doesn’t make the chips themselves high in protein; check the ingredients and nutritional values of both.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Protein content | Check that the claim is substantiated for the exact variant. Compare protein values on the same basis and calculate how much you’ll get from the quantity you eat. | If I choose chips to boost my protein intake, I want to know how much my portion actually contributes. Around 31% of consumers put the protein content of a snack first. |
| Vegan ingredients | Read the ingredients and dietary information on the exact packaging; check that any online information is for the same flavour variant. | I want to check the ingredients of the flavour I’m buying for myself, rather than relying on the brand name. For around 25% of consumers, certainty about vegan ingredients comes first. |
| Portion and nutritional values | Compare the same quantity and look at energy, fat and salt as well as protein. Calculate the label values for your own portion. | If I want to tailor my snack portion, I look at the nutritional values for the quantity I eat. Around 19% of consumers give this consideration top priority. |
| Flavour and dips | Check the flavour description and consider whether you’ll eat the chips on their own or with a dip. Check the dip’s ingredients separately. | I prefer to choose a flavour that suits my snacking occasion or dip. For around 13% of consumers, flavour and how they’ll eat the snack come first. |
| Practical shopping routine | Check the current range at your usual shop and look at the exact packaging if you’re switching variants. | When I do my shopping, I want to be able to find a variant that fits my routine. For around 12% of consumers, this practical consideration matters most. |
A product category or name alone doesn’t substantiate that the protein claim for that variant meets the applicable requirements.
Check the ingredients, nutritional values and evidence for the claim on the product you’re actually buying. The NVWA sets out the rules for food claims.
A portion and 100 g are different quantities. Mission Foods states that its international Protein Tortilla Chips range contains 10 g of protein per portion; without comparing the same quantity, that doesn’t show directly how the variant compares with values per 100 g.
Check the portion size and nutrition table for the exact variant before comparing products.
Ingredients, nutritional values, and dietary or allergy information can vary between variants and change over time. Albert Heijn advises customers to read the packaging.
Check the flavour and packaging you’re buying each time, even if you already know the brand.
The brand lists its Dutch Sweet Chilli Pepper range as an option to enjoy with tomato salsa, among other things.
AH Tortilla Chips Natural is a supermarket own-brand variant that has been reviewed.
Jumbo lists a plain variant of salted corn chips in a 300 g pack, intended for dipping.
Lidl Netherlands has a product page for tortilla chips with a sweet paprika flavour.
ALDI Netherlands lists SUN SNACKS Blue Corn Tortilla Chips.
Mission Foods markets its international Protein Tortilla Chips range as a snack with plant-based protein.
These are regular tortilla chips to enjoy with dips, as nachos or as a snack, potentially alongside a separate plant-based protein source. They aren’t presented here as high-protein chips.
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An option for dips or nachos if you want regular chips alongside a separate plant-based protein source.
The product description lists salted corn tortilla chips and a vegan label; the listed ingredients are corn, rapeseed oil and salt. The allergen information notes that it may contain gluten, soya and wheat.
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A regular chips option to enjoy with a dip; assess the protein content of any other parts of your snack separately.
The product description mentions a sweet chilli flavour and suggests serving with a dip. The allergen information lists gluten, soya and wheat. Check the ingredients and allergen information on the exact pack to make sure it suits your vegan diet.
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Good with a dip or salsa; if you want to add protein, assess that plant-based source separately from the chips.
The product description includes a vegan label and lists maize flour, sunflower oil and salt as ingredients. The allergen information lists soya.
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The product description suggests serving these with dips, as oven-baked nachos or alongside a meal.
The description includes a vegan label and lists maize flour, sunflower oil and salt as ingredients. Check the exact packaging if you want to assess the ingredients.
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The product description says this 44 g pack is handy for taking on the go.
The description mentions a sweet and spicy flavour and suggests serving with dips. The allergen information lists gluten, soya and wheat; check the exact pack to make sure it suits your vegan diet.
Not necessarily. According to the Netherlands Nutrition Centre, most people who do sport don’t need special protein shakes or bars if they eat a healthy, varied diet. This isn’t an assessment of a specific chip variant; consider what else you eat before choosing a specialist protein product.
Yes. The NVWA lists online shops as one of the places where nutrition and health claims are used. The Claims Regulation sets out rules for these claims; a product name or sports reference alone doesn’t substantiate the claim ‘high in protein’.
Yes. The NVWA explains the allergen information shown on labels for prepacked products; use it to check for the relevant allergens separately. Choosing a vegan product doesn’t guarantee that it’s free from an allergen.
First compare the same quantity, then calculate the values for the portion you actually eat. According to the European Union, the nutritional values on the packaging are average values for the product as sold, not a measurement of each individual portion.
Read the packaging for the variant you’ve bought. Albert Heijn warns that ingredients, nutritional values, and dietary or allergy information can change; contact customer services if you have any questions.
