Who are these options for?

Someone hosting a party and buying strictly vegan

You want to serve classic muisjes without ingredients of animal origin. Don’t go by colour alone: check the vegan label and the ingredients for the exact variant you’re buying, especially if you’re choosing pink or mixed muisjes.

Host expecting lots of visitors to meet the new baby

You want to know in advance how much topping you’ll need for your chosen treat. For example, a 330 g pack isn’t enough for Jumbo’s recipe, which uses 700 g of blue muisjes for 25 people. Several packs or a multipack may be a better fit for your serving plans.

Someone hosting a colour-themed party

You’re looking for colours other than blue and white, but still want to buy vegan. A coloured alternative could work if you’re happy for its shape and texture to differ from classic muisjes.

What should you look for when choosing?

First, choose a product whose ingredients meet your vegan requirements. Then work out how much you need for your serving plans and decide whether colour or the classic muisjes shape matters more.

What to consider What to check when buying Who should pay particular attention?
Vegan ingredients Check the vegan label and read the ingredients on the current packaging, including any colourings such as carmine or E120. If I want to serve a strictly vegan treat, the colour variant I choose must also be free from animal-derived ingredients. For around 42% of consumers, checking the ingredients comes first.
Quantity for your guests Work out how much you need for the way you plan to serve it, then compare this with the weight per pack or box. When lots of people are visiting the new baby, I want to have enough topping ready without changing my serving plans. Around 33% of consumers give this group quantity the highest priority.
Colour and product type Compare the colours with the product type: classic muisjes, a coloured multipack or another type of aniseed sprinkles. For a colour theme, I want to be able to go beyond blue and white, even if the sprinkles feel different from classic muisjes. Colour and shape matter most to around 25% of consumers.

Common mistakes

  • Assuming that muisjes in every colour are vegan

    The pink and crushed De Ruijter variants we checked list carmine. According to the European Food Safety Authority, carminic acid, also known as E120, comes from cochineal insects.

    Check the ingredients for the colour variant you choose, and read the label again when you buy the pack.

  • Assuming one pack will be enough for a party

    A 330 g pack may not be enough for a large group. For example, Jumbo uses 700 g of blue muisjes in a recipe for 25 people.

    First decide what you’re going to serve and how many guests you expect. Then work out how many packs you’ll need.

  • Confusing vegan with gluten-free

    The product information for De Ruijter Muisjes Blauw & Wit lists wheat starch. Stadsgenootjes says the ingredients in the Landgenootjes 6-pack are gluten-free, but also states that it is made in a factory that processes gluten.

    If any guests have a gluten allergy or coeliac disease, check the allergen information and any warnings on the current packaging. Don’t rely on a vegan label for this.

Brands to consider

De Ruijter

A relevant choice for classic muisjes and aniseed sprinkles in the 270 g, 300 g and 330 g packs we checked.

  • Joybuy labels the 330 g blue-and-white muisjes and the 300 g aniseed sprinkles as vegan. Aniseed sprinkles are a different product from classic muisjes.
  • The pink and crushed muisjes we checked list carmine. So a vegan label for one variant does not automatically apply to the whole range.

Stadsgenootjes

Offers coloured birth-announcement muisjes, including the Landgenootjes 6-pack for visits to meet a new baby.

  • According to Stadsgenootjes, the 6-pack we checked is vegan, and each box contains 180 g.
  • Stadsgenootjes says the ingredients are gluten-free, but states that the product is made in a factory that processes gluten. Check the packaging if this matters for your guests.

Leentjes Amsterdam

Offers Anijs Pret as a colourful alternative for anyone who isn’t set on classic muisjes.

  • Leentjes Amsterdam describes Anijs Pret as vegan puffed rice grains with an aniseed flavour.
  • The rice grains have a different shape and texture from muisjes made with aniseed.

Comparing the product options

This editorial order compares three options by how well they suit classic muisjes, party quantities and colour choice. It isn’t a ranking from an external publisher.

Position Product Features Why it’s included Platform
1 De Ruijter Muisjes Blauw & Wit, 330 g Classic muisjes; 330 g. Joybuy labels this variant as vegan. For anyone looking for the classic muisjes shape, with blue and white to suit the occasion. You’ll need at least three 330 g packs for Jumbo’s recipe, which uses 700 g of blue muisjes for 25 people. Joybuy
2 Stadsgenootjes Landgenootjes 6-pack Six boxes, each containing 180 g according to the manufacturer; labelled vegan by Stadsgenootjes. An option if individual boxes and a wider choice of colours suit your plans for visitors to meet the new baby. If gluten is a concern, check the production warning too. Stadsgenootjes
3 Leentjes Anijs Pret Coloured puffed rice grains with an aniseed flavour, according to Leentjes Amsterdam; labelled vegan. An alternative for a colour theme if you don’t need the classic muisjes shape. The rice grains differ in shape and texture from aniseed-seed muisjes. Leentjes Amsterdam

Muisjes and aniseed sprinkles at Joybuy

These two products give you a choice between classic blue-and-white muisjes and aniseed sprinkles. Both are labelled vegan for the variants listed. For a larger treat, work out how many packs you’ll need and check the current label.

De Ruijter Muisjes Blauw & Wit, 330 g pack

De Ruijter Muisjes Blauw & Wit, 330 g

For anyone wanting to serve classic blue-and-white muisjes on bread or cakes. Joybuy labels this 330 g variant as vegan; the listed ingredients include wheat starch.

For a group, work out how many packs you’ll need and check the ingredients and allergens on the current label.

View at Joybuy
De Ruijter Anijsstrooisels, 300 g pack

De Ruijter Anijsstrooisels, 300 g

For anyone wanting to use vegan aniseed sprinkles instead of classic muisjes. Joybuy labels this 300 g pack as vegan; it’s a different type of product from muisjes.

The product information lists wheat. Before serving, check the current label for ingredients and allergens.

View at Joybuy

Frequently asked questions

Are De Ruijter Muisjes Blauw & Wit vegan?

Joybuy labels the 330 g blue-and-white variant as vegan. The listed ingredients are sugar, aniseed, wheat starch, glucose syrup, carnauba wax and indigotine. Check the ingredients on the pack when you buy it, even if you’ve bought this variant before.

Why should I pay particular attention to colourings in pink or crushed muisjes?

The pink and crushed De Ruijter muisjes we checked list carmine, which isn’t suitable for a strictly vegan diet. The European Food Safety Authority describes carminic acid, or E120, as coming from cochineal insects. Read the ingredients on the specific pack rather than relying on the product’s colour.

How many 330 g packs do I need for 25 guests?

For Jumbo’s recipe, which uses 700 g of blue muisjes for 25 people, you’ll need at least three 330 g packs. Together, they contain 990 g, which is 290 g more than the recipe requires. You may need a different quantity for another treat.

Does vegan muisjes also mean gluten-free?

No. Vegan on its own tells you nothing about whether a product contains gluten. The product information for De Ruijter Muisjes Blauw & Wit lists wheat starch. Stadsgenootjes says the ingredients in the Landgenootjes 6-pack are gluten-free, but also states that it is made in a factory that processes gluten. So check the allergen information on the current packaging.