Anyone who shops strictly vegan
A vegetarian label isn’t enough for you: you also check the ingredients, allergen information and any vegan label on the specific taaitaai product.
Who is this choice relevant to?
Anyone looking for less sugar
You want to compare the sugar value per 100 g with that of similar taaitaai, rather than relying on the size of a biscuit or a general impression.
Anyone comparing seasonal products quickly
You want to know whether a packet meets your needs, even if the online information no longer matches the packaging. PLUS points out that ingredients and nutritional information can change.
What should you look for when choosing?
First check whether the taaitaai is suitable for a vegan diet. Then compare the sugars per 100 g with similar taaitaai, and only after that consider the pack size and how easy it is to find.
| What to look for | What to check when buying | Who is this important for? |
|---|---|---|
| Vegan suitability | Check the current ingredients list for milk, egg and honey, among other things. A vegetarian label doesn’t confirm that a product is vegan. | If I want to avoid animal-derived ingredients, I need confirmation for the packet I’m buying. For around 46% of consumers, checking that a product is vegan comes first. |
| Comparing sugar content | Compare ‘of which sugars’ per 100 g across similar taaitaai and check what any claim about less sugar is based on. | I want to choose a demonstrably lower sugar value, not just a smaller biscuit. Around 36% of consumers give this comparison top priority. |
| Practical choice | Check the pack size and read the label again when you buy, especially for seasonal products. | When choosing a seasonal product, I want a suitable pack size without relying on outdated product information. This is the most important consideration for around 18% of consumers. |
Common mistakes
-
Assuming vegetarian means vegan
The taaitaai labelled as vegetarian by Albert Heijn and PLUS lists milk protein. These varieties are therefore not suitable for a strict vegan diet.
Read the ingredients and allergen information on the current packaging. If any ingredients or processing aids are unclear, ask the manufacturer for clarification.
-
Assuming a small portion means a recipe with less sugar
A smaller portion changes how much you eat at a time, but it doesn’t change the amount of sugar in the product per 100 g. What’s more, a lower value is only meaningful when compared with a suitable benchmark.
Compare the ‘of which sugars’ value per 100 g for similar taaitaai and check the evidence behind any claim about less sugar.
-
Relying only on the online product page
PLUS says that a product’s ingredients, nutritional values, and dietary and allergy information can change. The information for the packet you buy may therefore differ from what you read earlier.
Check the packaging again when you buy, especially if vegan suitability is essential for you.
Brands with relevant taaitaai
Albert Heijn
AH Taai taai is a standard variety in a 500 g pack.
- Albert Heijn lists 39 g of sugars and 35 g of added sugars per 100 g.
- This variety, labelled as vegetarian, contains milk protein and is not vegan.
Jumbo
Jumbo De Originele Taai Taai is a standard own-brand variety in a 500 g pack.
- Jumbo lists 38.8 g of sugars per 100 g for this variety.
- The ingredients list includes milk protein, so this variety is not vegan.
PLUS
PLUS lists products including Taai taai sint en piet and Ambachtelijke taai taai koeken.
- PLUS lists 38.594 g of sugars per 100 g for these varieties.
- Both varieties list milk protein and are not vegan. PLUS recommends checking the current packaging if product information changes.
ALDI
ALDI has described a 500 g seasonal taai-taai product.
- The product description makes the type and pack size clear.
- Check whether it is suitable for vegans and its sugar content per 100 g using the label on the specific packet, rather than relying on the product name.
Dirk
Dirk lists De Beste Mini taai taai in a 500 g pack.
- The description identifies the mini variety and the pack size.
- Even with mini taaitaai, you should check the ingredients and sugar content per 100 g on the specific packet; the size doesn’t confirm vegan suitability or a lower sugar value.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Is vegetarian taaitaai also vegan?
Not automatically: the taaitaai labelled as vegetarian by Albert Heijn and PLUS contains milk protein. For a vegan choice, check the ingredients on the specific packet and look for a vegan label.
How do I compare the sugar content of two types of taaitaai?
Compare ‘of which sugars’ per 100 g across similar taaitaai. According to the Voedingscentrum, nutrition tables give values per 100 g; the portion size doesn’t change the basis for comparison.
Does 39 g of sugars per 100 g mean taaitaai contains less sugar?
No, that figure alone doesn’t show that the sugar content is lower. Albert Heijn lists 39 g of sugars per 100 g for AH Taai taai; to say it contains less sugar, you need to know which similar taaitaai the specific variety is being compared with.
Why should I still read the label after comparing products online?
The packaging gives you the product information for the packet you’re buying. PLUS says that ingredients, nutritional values, and dietary and allergy information can change, so check these details again before relying on an earlier product description.