Who should consider these points?

Vegan shopper who also wants Fairtrade

You want to avoid animal ingredients and see a clear Fairtrade statement. For you, it’s not enough to infer either of these qualities from the product name.

Shopper who puts plant-based first

You’re mainly looking for a plant-based syrup waffle to enjoy with coffee or tea. Fairtrade may also matter to you, but you’ll need to check the packaging separately.

Fairtrade shopper without a vegan requirement

You’re mainly interested in the Fairtrade statement and which ingredient it applies to. The ingredients list is still important if you also want to avoid milk or egg.

What should you check when choosing?

What to consider What to check before buying Who it matters to
Vegan and Fairtrade Read the current ingredients list and check separately whether the Fairtrade statement applies to the product or to a specific ingredient. I only want to choose a syrup waffle if both requirements are clear, rather than relying on a single claim. Around 46% of consumers put this double requirement first.
Plant-based ingredients Check the full ingredients list and allergen information, paying particular attention to milk and egg. If I mainly want to eat plant-based, the waffle’s ingredients need to be clear, even when the product name says it’s plant-based. Around 36% of consumers give this their highest priority.
Fairtrade statement Check which ingredient the statement applies to: a claim about sugar, for example, says nothing about the cocoa in a chocolate version, if applicable. If you don’t need the product to be vegan, you may still want to know what the Fairtrade statement covers before making your choice. Around 18% of consumers consider this the most important factor.

Common mistakes

  • Confusing plant-based with Fairtrade

    Aus Holland describes AH Terra Plant-Based Syrup Waffles as entirely plant-based. This doesn’t mean these waffles carry a Fairtrade mark.

    As well as checking the ingredients, see whether the current packaging carries a specific Fairtrade statement.

  • Taking a Fairtrade statement as proof that a product is vegan

    According to Jumbo’s product information, the Fairtrade statement on Fair Trade Original Mini Syrup Waffles applies to cane sugar and invert sugar syrup; the ingredients list also includes butter and free-range egg.

    Read the ingredients and allergen information, even if the Fairtrade statement catches your eye straight away.

  • Assuming an old product page means you can still buy the product

    Jumbo says that neither Jumbo Vegan Syrup Waffles nor Fair Trade Original Mini Syrup Waffles is still part of its online range.

    Check the current product page or the shop shelf before counting on a version you found earlier.

  • Relying only on ingredients information online

    Albert Heijn points out that product ingredients and allergen information can change. This is particularly important if milk or egg affects your choice.

    When you buy, read the packaging on the syrup waffles you’re actually taking home.

Brands to consider

AH Terra

Albert Heijn lists AH Terra Plant-Based Syrup Waffles as a product.

  • Aus Holland describes these waffles as entirely plant-based.
  • Check both the ingredients and any Fairtrade statement on the current packaging; the plant-based product name doesn’t confirm the latter.

Fair Trade Original

According to Jumbo, the Mini Syrup Waffles carry a Fairtrade statement for cane sugar and invert sugar syrup.

  • The product information makes clear which ingredients the Fairtrade statement applies to.
  • The ingredients list includes butter and free-range egg. Jumbo also says this product is no longer part of its online range.

Jumbo

Jumbo has a product page for Jumbo Vegan Syrup Waffles 315 g.

  • The product name makes it easy to recognise this plant-based version if it appears in a new listing.
  • Jumbo says this product is no longer part of its online range. Check the ingredients and any Fairtrade statement on current packaging.

Daelmans

Daelmans showcases a range of syrup waffles on its own website.

  • You can assess a specific Daelmans product by checking its packaging and ingredients.
  • If you’re looking for a vegan and Fairtrade option, don’t rely on the brand name: check both claims on the specific syrup waffle.

Joybuy products

Related products coming soon.

Frequently asked questions

Is a plant-based syrup waffle automatically Fairtrade?

No. Plant-based ingredients and Fairtrade are different things. Check the current packaging separately for a Fairtrade statement and see what it applies to.

Are Fair Trade Original Mini Syrup Waffles vegan?

No. The ingredients list on Jumbo’s website includes butter and free-range egg. The Fairtrade statement for sugar doesn’t change the ingredients; Jumbo also says this product is no longer part of its online range.

What label information should I check on packaged syrup waffles?

Read the ingredients list and allergen information, especially if you want to avoid milk or egg. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly shown on the labels of prepacked foods.

How should I store Fair Trade Original Mini Syrup Waffles?

Jumbo’s product information recommends storing these Mini Syrup Waffles in a dry place at no more than 20 °C. For other syrup waffles, follow the storage instructions on the packaging.