Who is this choice relevant to?

Strict vegans

For them, a clear vegan label matters more than a chocolate variety. The Dutch Association for Veganism points out that the word ‘plant-based’ alone is no guarantee, so check the ingredients on the pack too. If you also need to avoid an allergen, you’ll need to check the allergen information separately.

Fans of dark cocoa flavours

They’re looking for a syrup waffle that specifically mentions dark chocolate or gives a cocoa percentage. The word ‘chocolate’ alone doesn’t tell you what kind of chocolate a variety contains, or whether it’s suitable for vegans.

Shoppers who buy from their regular supermarket

If you’re planning a shop, it matters whether your chosen product is available at the time. Jumbo says its vegan syrup waffles are no longer part of its online range, so an existing product page doesn’t always mean you can currently buy them.

What should you check when choosing?

Start with the things you don’t want to compromise on: vegan suitability and, if it’s essential to you, dark chocolate. Then check whether the variety is available from your chosen retailer.

What to consider What to check before buying Who it matters most to
Vegan suitability Look for an explicit vegan label and check the current ingredients and allergen information. If you need to avoid an allergen, assess any ‘may contain’ warning separately. When I shop for vegan products, I don’t want to assume a syrup waffle is suitable just because it says ‘plant-based’. For around 50% of consumers, this confirmation comes first.
Dark chocolate Check whether this particular variety is described as dark chocolate, or gives a cocoa percentage. Check vegan suitability separately. If you’re mainly looking for a dark chocolate flavour, you’ll want to know exactly what kind of chocolate the syrup waffle contains. Around 30% of consumers prioritise this flavour preference.
Availability Check the order status or stock at your chosen supermarket shortly before buying. I want to pick up or order my syrup waffles from my regular shop without relying on an outdated product page. Around 20% of consumers prioritise this convenience.

What could you get wrong?

  • Assuming ‘chocolate’ means ‘dark and vegan’

    PLUS describes the Daelmans chocolate snack pack as vegetarian. That label doesn’t confirm that it’s suitable for vegans, and the word ‘chocolate’ doesn’t specify a cocoa percentage or confirm that it’s dark chocolate.

    Check the vegan label and the description of the chocolate variety separately on the pack.

  • Assuming an old product page means you can still buy the product

    Jumbo says its vegan syrup waffles are no longer part of its online range. The fact that a product page exists doesn’t tell you whether you can order the product.

    Check the current order status or in-store stock before counting on that variety.

  • Confusing a vegan label with allergen information

    Albert Heijn describes its AH Terra plant-based syrup waffles as vegan, while the product information also says they may contain milk and lactose. These statements answer different questions.

    If you need to avoid allergens, always check the allergen information on the current pack as well as the vegan label.

Brands to consider

Product labels vary between syrup waffle varieties. Don’t assume a vegan label, a chocolate description or current availability based on the brand name alone.

AH Terra

Albert Heijn describes its AH Terra plant-based syrup waffles as vegan and lists the product’s ingredients.

  • An explicit vegan label is helpful if that’s your first requirement.
  • The listed ingredients don’t mention chocolate. The product contains wheat and soya, and may contain milk and lactose.

Daelmans

PLUS lists a Daelmans Chocolate Syrup Waffle Snack Pack and labels this variety as vegetarian.

  • It’s clearly identified as a chocolate syrup waffle.
  • The vegetarian label doesn’t confirm that it’s suitable for vegans; nor does ‘chocolate’ mean it’s dark chocolate or has a high cocoa content.

Jumbo

Jumbo has a product page for vegan syrup waffles, but says there that the product is no longer part of its online range.

  • The product page makes it clear which vegan syrup waffle variety it refers to.
  • The page doesn’t confirm that you can currently order this variety online.

Syrup waffles at Joybuy

Related products will be available soon.

Frequently asked questions

Does ‘plant-based’ on a syrup waffle automatically mean it’s vegan?

No. The word ‘plant-based’ alone doesn’t guarantee that it’s vegan. The Dutch Association for Veganism advises reading labels carefully. Look for an explicit vegan label and check the ingredients of the variety you choose.

What information should I check on the label?

Read both the full ingredients list and the allergen information. To check whether it’s suitable for vegans, look out for animal-derived ingredients such as milk, butter, egg or honey. The Netherlands Food and Consumer Product Safety Authority lists 14 allergens that must be declared, but not every animal-derived ingredient is an allergen.

Is a Daelmans chocolate syrup waffle vegan?

PLUS labels the Daelmans chocolate snack pack as vegetarian, not vegan. Check the current product label and ingredients to assess whether it’s suitable for vegans. The word ‘chocolate’ alone also doesn’t confirm that it’s a dark chocolate variety.

What does ‘may contain milk and lactose’ mean on a vegan syrup waffle?

This warning is separate from the vegan label and is relevant if you need to avoid milk. Albert Heijn describes its AH Terra plant-based syrup waffles as vegan, but also says they may contain milk and lactose. Use the current allergen information to decide whether the product meets your needs.