Who might these choices be relevant to?

Anyone who reads vegan labels carefully

You want to avoid animal-derived ingredients and look beyond the front of the pack. Check for ingredients such as milk, butter, whey, egg and honey. The Dutch Association for Veganism points out that the word ‘plant-based’ on its own does not guarantee that a product is entirely plant-based.

Anyone managing digestive problems

You’re looking for a sweet treat, but don’t want to mistake it for a solution to constipation. The Netherlands Nutrition Centre discusses fibre, drinking enough and exercise in relation to bowel movements; a vegan label tells you nothing about the nutritional value of a stroopwafel.

Anyone who also needs to avoid allergens

A vegan product may contain wheat or soya and carry a warning that it may contain milk. So read the ingredients and allergen information separately, even when it’s clear that the product is suitable for vegans.

What should you look for when choosing?

First, check whether the stroopwafel fits your vegan diet. Then consider any allergens and the nutritional information. Finally, check whether the variety you want to buy is still available.

What to consider What to check when buying Most relevant to
Vegan suitability Look for an explicit vegan label and check the ingredients for animal-derived components. Don’t rely on the word ‘plant-based’ alone. If a stroopwafel needs to be vegan, I don’t want to rely on an unclear product name. For around 36% of consumers, confirmation that a product is suitable for vegans comes first.
Nutritional value Check the nutritional information, including fibre and sugar per 100 g, and bear the serving size in mind. Anyone choosing a treat while managing digestive problems will want to know how it fits into their usual diet. Nutritional value matters most to around 29% of consumers.
Allergens and gluten Read both the ingredients and the allergen information, including any warnings about possible traces. A vegan label does not mean a product is gluten-free. If I need to avoid an allergen as well as animal-derived ingredients, that separate requirement determines my choice. For around 21% of consumers, allergens or gluten are their main concern.
Availability and pack size Check the current range and see which pack size suits your shopping needs. Read the label again when you buy it. Anyone planning their shopping will want to find a suitable variety in a convenient pack size. For around 14% of consumers, this practical consideration is the deciding factor.

Common mistakes

  • Assuming gluten-free means vegan

    A gluten-free stroopwafel may still contain egg: PLUS lists egg and egg protein in its Gluten-Free Stroopwafels.

    Check gluten-free and vegan suitability as two separate product characteristics.

  • Assuming a vegan label means allergen-free

    Albert Heijn labels its AH Terra Plant-Based Stroopwafels as vegan, while the product information lists wheat and soya and warns that it may contain milk and lactose.

    If you have an allergy, also read the allergen information on the pack; don’t let a vegan label replace this check.

  • Choosing a stroopwafel as a ‘digestive health’ snack

    Vegan doesn’t mean high in fibre, and a stroopwafel isn’t a treatment for constipation. The Netherlands Nutrition Centre discusses fibre, fluids and exercise in relation to overall bowel health.

    Think of a stroopwafel as a treat, and look to your overall diet for fibre.

  • Relying on an old product listing

    Jumbo’s product page states that Jumbo Vegan Stroopwafels 315 g are no longer part of its online range. So a product name you found previously doesn’t tell you whether you can buy that same variety now.

    Check availability before buying and read the ingredients on the packaging of the product you actually purchase.

Brands and product ranges to consider

The product ranges mentioned differ in their vegan labelling and ingredients. A brand name alone doesn’t prove that every variety is vegan or suitable for people with allergies.

AH Terra

Albert Heijn’s plant-based stroopwafel range.

  • Albert Heijn explicitly labels AH Terra Plant-Based Stroopwafels ‘Vegan’ and ‘100% plant-based’.
  • This variety contains wheat and soya and may contain milk and lactose. If you have allergies, check these separately.

Markus

Stroopwafels specifically sold as vegan by Stroopwafels.Online.

  • According to Stroopwafels.Online’s product description, the egg and milk in Markus VEGAN Stroopwafels have been replaced with plant-based ingredients.
  • Check the full ingredients and allergen information on the packaging, especially if you have requirements beyond vegan suitability.

Jumbo

Supermarket that previously offered its own vegan stroopwafel variety.

  • The product catalogue includes a listing for Jumbo Vegan Stroopwafels 315 g.
  • Jumbo states on that product page that the variety is no longer in its online range; check current availability.

PLUS

Supermarket with a gluten-free stroopwafel variety.

  • PLUS provides product information for PLUS Gluten-Free Stroopwafels.
  • This variety contains egg and egg protein, so it is not a vegan alternative.

Daelmans

Stroopwafel brand with several varieties in Albert Heijn’s range.

  • Albert Heijn features several Daelmans stroopwafels in its range.
  • Check whether each individual pack is suitable for vegans; don’t assume based on the brand name.

Sondey / Heerlijck Banket

Examples of traditional stroopwafels in Lidl and ALDI’s ranges.

  • Lidl describes the Sondey variety reviewed as butter stroopwafels; ALDI lists 25% butter in the Heerlijck Banket mini stroopwafels reviewed.
  • The butter listed in these varieties means they are not suitable for a vegan diet.

Related products on Joybuy

More related products coming soon.

Frequently asked questions

Does ‘plant-based’ on a stroopwafel always mean it’s vegan?

No, the word ‘plant-based’ alone doesn’t guarantee this. The Dutch Association for Veganism recommends reading the label; for stroopwafels, also check the ingredients for animal-derived components.

Can a vegan stroopwafel carry a milk or lactose warning?

Yes. Albert Heijn labels its AH Terra Plant-Based Stroopwafels as vegan, but also states that the product may contain milk and lactose. If you have a milk allergy, consider this warning separately from the vegan label.

Can a vegan stroopwafel help with constipation?

No, a vegan label doesn’t mean a product can relieve constipation. For constipation, the Netherlands Nutrition Centre recommends getting enough fibre, drinking fluids and exercising, among other things. If symptoms persist, it advises contacting your GP.

Is a gluten-free stroopwafel also vegan?

Not necessarily. According to PLUS, its Gluten-Free Stroopwafels contain egg and egg protein. If a product needs to meet both requirements, check the gluten-free information as well as the ingredients.

How should I store stroopwafels after buying them?

Follow the storage advice on the packaging for your variety. Albert Heijn recommends keeping AH Terra Plant-Based Stroopwafels in a cool, dark, dry place and closing the pack securely after use.