Who is this choice for?

Anyone looking for a confirmed vegan option

You want to take small portions of sprinkles with you, but check the full contents of a pack for animal-derived ingredients. With a mixed pack, you also need to check what’s in the other sachets.

Anyone who wants to portion them in advance

You’re looking for individual portions to enjoy at home or on the go, and weighing up the convenience of mini sachets against the ingredients in every part of a mix.

Anyone considering dark chocolate sprinkles

Look beyond the word ‘dark’ and check the current ingredients, any vegan label and warnings about possible traces of milk.

What should you look for when buying?

First, check that the entire pack meets your vegan criteria. Then decide whether you need individual sachets or would rather measure out portions yourself.

What to look for What to check when buying Who it matters to
Whether the whole mix is vegan Read the ingredients for every part. In a mixed pack, check for milk ingredients and animal-derived colourings such as E120. I don’t want another sachet in the same mix to contain animal-derived ingredients. An estimated 46% of consumers put confirmed vegan suitability first.
Individual portions Check how many sachets are in the pack and whether their contents each meet your vegan criteria. I want to take sprinkles with me when I’m out without having to measure a portion at home each time. An estimated 36% of consumers prioritise pre-portioned servings.
Separate packaging Compare the number of individual sachets with a standard pack from which you can measure out your own portions. I’d rather measure out portions myself than use a separate sachet each time. An estimated 18% of consumers put reducing separate packaging first.

Common mistakes

  • Choosing a mini mix because it includes dark sprinkles

    An assortment pack may contain milk chocolate sprinkles or coloured sugar sprinkles as well as dark sprinkles. The AH and Jumbo mixes reviewed contain milk ingredients; Jumbo also lists animal-derived E120 in its fruit sprinkles.

    Check every part separately before choosing the pack as a whole for a vegan diet.

  • Assuming ‘dark’ means the sprinkles are confirmed vegan

    The ingredients listed by Albert Heijn for De Ruijter Chocolade vlokken puur don’t include milk as an ingredient, but the pack does carry the warning ‘May contain MILK’. So the product name alone doesn’t offer the confirmation you may be looking for.

    Look for an explicit vegan label or certification and read the current ingredients list. Consider any warning about possible traces of milk according to your own buying criteria; it isn’t the same as milk being listed as an ingredient.

Brands to consider

Albert Heijn

Albert Heijn sells both standard dark chocolate sprinkles and AH Strooi mini’s, a mix of different types of sprinkles.

  • The small portion pack is designed to take with you.
  • The Strooi mini’s reviewed contain milk ingredients, including in the dark sprinkles. A vegan filter for the category doesn’t confirm that this specific mix is vegan.

Jumbo

Jumbo Strooi Mini’s is an assortment pack with individual portions of sprinkles.

  • The individual portions mean you don’t have to measure them out in advance.
  • The mix reviewed contains milk ingredients; according to Jumbo’s ingredient information, the fruit sprinkles also contain animal-derived E120. This means the full mix isn’t suitable for a vegan purchase.

De Ruijter

De Ruijter sells Kleintjes Strooibaar, which contains several types of sprinkles, as well as dark chocolate sprinkles available separately.

  • If you don’t want a mix, you can check the ingredients of the separate dark sprinkles on their own.
  • Kleintjes Strooibaar contains milk chocolate sprinkles with milk ingredients. The separate dark sprinkles reviewed carry the warning ‘May contain MILK’; ‘dark’ alone doesn’t confirm vegan suitability.

Sprinkles to portion yourself

This standard pack of sprinkles is a good option if you want to measure out small portions yourself rather than use pre-filled mini sachets. Check the current pack for vegan suitability before making your choice.

Sprinkles Choca Flakes, 200 g pack

Sprinkles Choca Flakes 200 g

For anyone who wants to measure out their own portions: this is a standard 200 g pack, not a pack of individual mini sachets.

For vegan use, check the current ingredients, any warning about possible traces of milk and whether the pack carries a vegan label.

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Frequently asked questions

Are AH Strooi mini’s and Jumbo Strooi Mini’s vegan?

Not as a complete mix for a vegan purchase: the AH Strooi mini’s reviewed contain milk ingredients, while Jumbo Strooi Mini’s contain milk ingredients and, according to Jumbo, animal-derived E120 in the fruit sprinkles. For other packs, always check the current ingredients for every part.

Are dark chocolate sprinkles automatically vegan?

No. ‘Dark’ doesn’t in itself mean a product is vegan. The ingredients list shown for the De Ruijter Chocolade vlokken puur reviewed doesn’t include milk as an ingredient, but it does say ‘May contain MILK’. Check the current pack and look for an explicit vegan label, if there is one.

What should I check on the label of a mini mix?

Check the ingredients in every individual part, not just the dark sprinkles. Look out for animal-derived ingredients such as milk and colourings such as E120. Also check for vegan labels and warnings about possible allergens.

How should I store sprinkles and mini toppings?

Follow the storage instructions and use-by information on the pack. The product information reviewed from Albert Heijn and Jumbo says to store the products in a cool, dry place.