Who is this choice important to?

Vegan shoppers who want to verify Fairtrade status

They’re looking for a biscuit whose vegan suitability and Fairtrade claim they can both check on the packaging. For products made with several ingredients, Fairtrade Nederland also recommends reading the explanation alongside the certification mark.

Anyone looking for a ready-to-eat biscuit

They want speculaas or speculoos labelled vegan to enjoy with a coffee or on the go, and also check the allergens and any Fairtrade claim on the pack they choose.

Home bakers who choose their own ingredients

They want to check whether each ingredient, such as cocoa or chocolate, carries a Fairtrade label, and make sure their recipe contains no animal-derived ingredients.

What should you look for in vegan speculaas and Fairtrade?

Start with the ingredients or vegan label on the biscuit, then check the Fairtrade claim on the same pack. If you’re baking from scratch, you can carry out these checks for each ingredient you choose.

What to consider What to check Who it matters to
Vegan suitability and allergens Read the vegan label or ingredients list, and check the allergen information separately. When I choose a biscuit to have with my coffee, I want to know whether it suits my vegan diet and which allergens it contains. This check is a priority for around 45% of consumers.
Fairtrade claim on the biscuit Look for the certification mark on the packaging. For a product made with several ingredients, also read the explanation about the ingredients and sourcing. Fairtrade Nederland advises checking the back of the pack when the logo includes an arrow. A retailer’s general statement about cocoa doesn’t tell me whether my pack of speculaas carries a Fairtrade claim. Product-specific clarity comes first for around 33% of consumers.
Choosing your own ingredients Check the Fairtrade label for each ingredient and see whether the recipe contains butter, milk or eggs. When baking my own version, I want to choose the ingredients myself, even if that takes longer to prepare. This is the main priority for around 22% of consumers.

Common mistakes when choosing

  • Mistaking a retailer’s policy for a certification mark on the biscuit

    Albert Heijn says that the cocoa in its own-brand products is Rainforest Alliance or Fairtrade certified. That doesn’t mean that every pack of speculaas, or a product from another brand, carries a Fairtrade claim.

    Check the certification mark and its accompanying explanation on the packaging of the product you want to buy.

  • Assuming filled speculaas is vegan

    The recipe for filled speculaas published by Jumbo contains butter, milk and eggs. The ingredients in another recipe or packaged product may be different.

    Read the ingredients on the product you choose, or use a recipe without animal-derived ingredients when baking.

  • Confusing a vegan label with being allergen-free

    Speculaas and speculoos labelled vegan may contain ingredients such as wheat or soya, or carry warnings about nuts and sesame. Vegan suitability doesn’t answer the question of allergens.

    Always check the current ingredients and allergen information on the packaging you choose.

Relevant brands and retailers to consider

Lotus Biscoff

Albert Heijn labels Lotus Biscoff Original as suitable for vegans.

  • An option if you’re looking for ready-to-eat speculoos biscuits labelled vegan.
  • The product information lists wheat and soya. Check the packaging separately for any Fairtrade claim.

BioToday

Albert Heijn describes BioToday Spelt speculoos biscuits as vegan and organic.

  • A speculoos option if you’re looking for an explicit vegan label.
  • The product information lists wheat, oats, rye and barley, and notes that nuts and sesame may be present. Check the product packaging for its Fairtrade status.

Jumbo

Jumbo labels its Speculaasbrokken as plant-based and also publishes recipes for baking speculaas at home.

  • The product information for the biscuits gives you a starting point for checking the ingredients and allergens.
  • The biscuits list wheat and gluten, and may contain almonds and nuts. Jumbo’s recipe for filled speculaas also contains butter, milk and eggs. Check the Fairtrade claim on any product you buy separately.

Albert Heijn

Albert Heijn provides information about biscuits labelled vegan and the sourcing of cocoa for its own-brand products.

  • According to Albert Heijn, all the cocoa in its own-brand products is Rainforest Alliance or Fairtrade certified.
  • That statement doesn’t automatically make an individual speculaas product Fairtrade certified, and it isn’t a claim about products from other brands.

Speculoos products on Joybuy

These products are suited to anyone looking for ready-to-eat speculoos labelled vegan: a biscuit and a spread. If you’re looking for a Fairtrade product, check the claim on the individual product’s packaging. A spread is not a substitute for speculaas biscuits.

Pack of Lotus Biscoff Speculoos Cookie 250 g

Lotus Biscoff Speculoos Cookie 250 g

A ready-to-eat biscuit to enjoy with a coffee or on the go; the product description says it’s suitable for vegans.

The product information lists wheat and soya. Check the current allergen information and any Fairtrade claim on the packaging.

View on Joybuy
Jar of Lotus Biscoff Crunchy 700 g

Lotus Biscoff Crunchy 700 g

For anyone looking for speculoos spread labelled vegan to enjoy on bread; this isn’t a speculaas or speculoos biscuit.

The product information lists gluten from wheat and soya. Check the current allergen information and any Fairtrade claim on the jar.

View on Joybuy

Frequently asked questions

Is vegan speculaas automatically Fairtrade?

No. Vegan suitability and Fairtrade are two different things. Check the vegan label or ingredients, then look for a Fairtrade claim on the packaging of the biscuit you choose.

What does a Fairtrade logo with an arrow on biscuits mean?

According to Fairtrade Nederland, if a Fairtrade logo includes an arrow, you should also read the back of the packaging for information about the ingredients and sourcing. This matters for products made with several ingredients, such as biscuits: check exactly what the claim applies to.

Should I still check for allergens in vegan speculaas?

Yes. A vegan label doesn’t mean a product is free from allergens. Read the current packaging; Voedingscentrum explains that common allergens must be clearly stated on the label.

Does Fairtrade chocolate make homemade speculaas Fairtrade?

Fairtrade chocolate confirms the Fairtrade status of that ingredient, not automatically that of all the ingredients or the finished product. Check the labels for each ingredient you choose separately.

Is filled speculaas always vegan?

No. Jumbo’s recipe for filled speculaas contains butter, milk and eggs. For a packaged product, read the ingredients, or choose a recipe without animal-derived ingredients when baking.