If you want to avoid animal-derived ingredients
You want to know what’s in the exact sprinkles variant, rather than relying on words such as ‘dark’ or ‘plant-based’. Check the rusks you’re eating with them, too.
Who is this relevant to?
If you’re buying for one
You’re looking for a pack that suits how often you eat rusks with chocolate sprinkles. A portion-sized pack can be handy, but it doesn’t automatically mean the product is suitable for vegans.
If you also check milk warnings
The difference between milk as an ingredient and a warning that milk may be present matters to you. So check both the ingredients list and the allergen information on the packaging.
What should you look for when choosing?
For vegan rusks with chocolate sprinkles, first check the rusks and topping separately. Then consider which pack size suits your needs and whether the allergen information meets your requirements.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Vegan suitability | Read the ingredients of the exact rusks and sprinkles. With sprinkles, check for milk fat and other animal-derived ingredients, even if ‘dark’ appears in the name. | I want to avoid animal-derived ingredients, so I need to be sure about both products. For around 50% of consumers, suitability is the top priority when buying. |
| Packaging for one person | Compare the net weight and number of portions. Check the ingredients of a portion-sized pack separately from those of other variants. | If I only eat chocolate sprinkles occasionally, I don’t want to buy more than I’ll use. Around 30% of consumers give the most importance to finding a pack that suits their needs. |
| Allergen information | Read the allergen information on the packaging, especially if milk is listed as potentially present or online product details contradict one another. | I want to be able to assess a milk warning before using a product; a dietary filter alone doesn’t help me do that. For around 20% of consumers, reliable allergen information matters most. |
Common mistakes
-
Assuming ‘dark’ means ‘vegan’
According to Jumbo’s ingredient information, the De Ruijter Hagelslag Puur 390 g and Venz Puur Chocolade Hagelslag 400 g we looked at contain fractionated milk fat. So the flavour name doesn’t rule out animal-derived ingredients.
Check the ingredients on the exact pack before choosing the sprinkles for a vegan diet.
-
Relying on an online shop filter alone
The Joybuy page for Sprinkles Choca Flakes 200 g lists both ‘Vegan’ and milk in the allergen field. That combination doesn’t provide a clear basis for choosing the product as vegan.
Use a filter to find products, but base your choice on the ingredients and allergen information on the packaging.
-
Mistaking a multipack for a single portion
The Jumbo Chocoladehagelslag Puur we looked at contains 600 g. Albert Heijn also lists a De Ruijter multipack with 120 × 20 g portions; the ingredients of that pack need to be checked separately.
Work out how much chocolate sprinkles you’ll actually use, and check that the specific pack you choose is suitable for vegans.
Brands to consider
Jumbo
The Jumbo Chocoladehagelslag Puur we looked at is a 600 g multipack, listed as ‘Plant-based’ on the product page.
- Jumbo’s ingredient information doesn’t list milk as an ingredient.
- Jumbo also states ‘May contain: Milk’. Assess this warning separately from the ingredients list.
De Ruijter
We looked at a 390 g dark chocolate sprinkles variant and a multipack of 120 × 20 g portions from De Ruijter.
- The multipack contains individual portions, which is useful if you want to measure out the amount you use each time.
- According to Jumbo, the 390 g variant we looked at contains milk fat. Check the ingredients of the multipack separately before choosing it for a vegan diet.
Venz
The Venz Puur Chocolade Hagelslag we looked at comes in a 400 g pack.
- Jumbo’s ingredient information lists fractionated milk fat. This variant is therefore not suitable if you want to avoid animal-derived ingredients.
Albert Heijn
The AH Hagelslag Puur we looked at shows why it’s important to check the details of the exact variant, even with a supermarket’s own brand.
- Albert Heijn lists milk and lactose in the allergen information for this variant. Check the current packaging when you buy it.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Are dark chocolate sprinkles automatically vegan?
No. According to Jumbo’s ingredient information, the dark variants from De Ruijter and Venz that we looked at contain fractionated milk fat. Check the ingredients of the exact variant rather than relying on the word ‘dark’ in its name.
Is ‘plant-based’ enough to choose chocolate sprinkles as vegan?
Not by itself. Read the full ingredients list on the packaging and look for a vegan claim or certification. The Dutch Association for Veganism advises checking the ingredients list for products without a certification.
What does ‘may contain: milk’ mean on packaging?
This warning isn’t the same as milk being listed in the ingredients, but it indicates that milk may be present. If avoiding traces of milk matters to you, assess the warning on the exact pack separately from any plant-based claim.
What should I look out for when ordering chocolate sprinkles online?
Check which pack variant you’re ordering, then read the ingredients and allergen information on the packaging when it arrives. Don’t treat an online dietary filter as definitive if other product information says something different.