Who is this choice relevant to?

Vegan rusk celebrators

You want the familiar Muisjes on your rusk, without milk ingredients or animal-derived colourings in the variety you choose. Foodstore Andaluz lists milk flavouring and carmine in De Ruijter Gestampte Muisjes; check the ingredients of other varieties individually.

Shoppers who prioritise Fairtrade cocoa

You’re happy to choose chocolate sprinkles instead of Muisjes, as long as the pack you select carries both a vegan claim and a Fairtrade cocoa claim. PLUS lists both for its Chocoladehagelslag mix Fairtrade.

Careful label readers

Alongside a vegan claim, you want to know what the allergen warning and certification mean for the product you’re considering. For example, the PLUS chocolate sprinkles mix also states that it may contain milk and lactose.

What should you look for when choosing?

First decide whether you want traditional Muisjes. Then check the ingredients, vegan claim and exact Fairtrade wording for your chosen variety individually.

What to consider What to check when buying Who is this important to?
Vegan Muisjes Read the ingredients for the exact variety, including flavourings and colourings, and look for a vegan claim. For my rusk treat, I want traditional Muisjes, but not a variety with animal-derived ingredients. Around 42% of consumers prioritise this combination.
Vegan and Fairtrade cocoa Check that both the vegan claim and Fairtrade cocoa claim apply to the chocolate sprinkles you’ve chosen. If chocolate sprinkles on rusk are also suitable, I prioritise a product that carries both claims. Around 33% of consumers prioritise this.
Labelling and allergens Read the allergen warning and, for products with multiple ingredients, check what the Fairtrade claim applies to. If I need to check ingredients or allergens carefully, I don’t want to rely on the word vegan alone. For around 25% of consumers, checking the label is the top priority.

Common mistakes

  • Assuming all Muisjes are vegan

    The ingredients listed by Foodstore Andaluz for De Ruijter Gestampte Muisjes include milk flavouring and carmine. This doesn’t tell you definitively about every other colour or variety.

    Read the ingredients on the pack you’re actually buying, even if you’re familiar with another De Ruijter variety.

  • Confusing Fairtrade chocolate sprinkles with Fairtrade Muisjes

    PLUS lists Vegan and Fairtrade Cocoa for its chocolate sprinkles mix. These claims don’t make it aniseed Muisjes.

    First decide which product type matters to you for your rusk treat, then check what the Fairtrade claim on that product applies to.

  • Relying on a vegan claim to check for allergens

    The PLUS chocolate sprinkles mix carries a vegan claim, but also states that it may contain milk and lactose. A vegan claim and a warning about possible traces answer different questions.

    If you have a milk allergy, always check the allergen information on the current packaging.

  • Relying only on outdated online product information

    Ingredients and allergen information can change. A product page you looked at previously isn’t enough to confirm the details for the pack you’re buying now.

    Before using the product, check the ingredients, allergens and certification claim on the pack again.

Brands to consider

De Ruijter

Albert Heijn and Jumbo list various De Ruijter products in their Muisjes categories, including coloured and crushed Muisjes.

  • Worth considering if you’re specifically looking for traditional Muisjes.
  • Foodstore Andaluz lists milk and carmine in Gestampte Muisjes. Check vegan suitability and any Fairtrade claim for each variety individually.

PLUS

PLUS Chocoladehagelslag mix Fairtrade is an alternative in chocolate sprinkles form, not a Muisjes variety.

  • PLUS lists both Vegan and Fairtrade Cocoa for this mix.
  • The product information also says that the mix may contain milk and lactose. Check the allergen information if this is important to your choice.

Fairtrade Original

Fairtrade Original lists Hagelslag Puur, weighing 380 g; Jumbo carries the same product name in its range.

  • A chocolate sprinkles product to compare if you’re looking for a Fairtrade claim.
  • Don’t assume it’s vegan because it’s called Puur: check the claim and ingredients on the pack you choose.

Related products

Related products coming soon.

Frequently asked questions

Are De Ruijter Gestampte Muisjes vegan?

The De Ruijter Gestampte Muisjes whose ingredients are listed by Foodstore Andaluz contain milk flavouring and carmine, so they aren’t suitable for a vegan diet. Don’t apply this conclusion to other De Ruijter varieties without checking their labels.

Is there a vegan alternative to Muisjes with Fairtrade cocoa?

Yes, if chocolate sprinkles instead of Muisjes work for you: PLUS lists both Vegan and Fairtrade Cocoa for its Chocoladehagelslag mix Fairtrade. Check the current packaging when you buy it; the product doesn’t have the traditional Muisjes shape.

Does a Fairtrade certification mean every ingredient is Fairtrade?

No. Don’t assume this automatically for a product containing multiple ingredients. Fairtrade International describes a certification mark with an arrow for these products; read the wording on the packaging to see what it applies to.

Is vegan chocolate sprinkles suitable for someone with a milk allergy?

A vegan claim alone isn’t enough to determine this. PLUS Chocoladehagelslag mix Fairtrade is labelled vegan, but also states that it may contain milk and lactose. Check the allergen information on the packaging separately.