Vegan shoppers who read labels carefully
You want to avoid animal-derived ingredients, so you check the ingredients on the specific pack. A dark colour or the word ‘plain’ isn’t enough.
When shopping for vegan dark chocolate biscuits, don’t rely on words such as ‘plain’ or ‘dark’: check the ingredients on the specific pack and look for a vegan label, if there is one. To find the chocolate flavour you want, don’t compare the proportion of chocolate in a biscuit with a cocoa percentage: these are different figures. If you have a food allergy, the full allergen information is still what matters, even for a biscuit described as vegan.
You want to avoid animal-derived ingredients, so you check the ingredients on the specific pack. A dark colour or the word ‘plain’ isn’t enough.
You’re looking for a pronounced chocolate flavour and want to know whether a percentage refers to the amount of chocolate in the biscuit or the cocoa content of the chocolate.
As well as checking the ingredients, you look at which allergens the biscuit contains or may contain. A vegan description doesn’t replace this check.
Start by checking whether the specific variety is suitable for vegans. Then look at the chocolate details, allergen information and current availability, according to what matters most to you.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Vegan ingredients | Read the ingredients list on the specific pack and check whether that variety carries a vegan label. | If I’m buying vegan biscuits, I want to know whether this particular variety contains no animal-derived ingredients. For around 40% of consumers, vegan suitability matters most. |
| Dark chocolate flavour | Check whether a percentage refers to the proportion of chocolate in the biscuit or the cocoa content of the chocolate; only compare like with like. | I’m looking for a pronounced dark chocolate flavour and don’t want to rely on the word ‘dark’ alone. For around 30% of consumers, flavour comes first. |
| Allergens | Read both the listed allergens and any warnings about possible traces on the current pack. | If I have a food allergy, I want to be able to judge whether I can eat the biscuit, even if it’s described as vegan. For around 20% of consumers, allergen information is the top priority. |
| Availability | Check the range at your chosen shop; an existing product page doesn’t confirm that the item is still available to buy there. | Once I’ve found a suitable biscuit, I want to know whether I can buy it at my chosen shop. Around 10% of consumers put current availability first. |
ALDI describes its Biscotto chocolate biscuits as butter biscuits with dark, white and milk chocolate. So having dark chocolate in the product name doesn’t make a biscuit vegan.
Check the ingredients and look for a vegan label, if there is one, on the specific pack.
Jumbo’s listing for Koeckebackers Dark Chocolate Cookies mentions possible traces of milk, lactose, nuts, peanuts and sesame. This is relevant even if another retailer describes the biscuit as vegan.
If you have an allergy, base your choice on the full allergen information on the pack you’re buying.
The percentage of chocolate in a biscuit doesn’t mean the same thing as the cocoa percentage of chocolate. You can’t make a like-for-like flavour comparison based on those two figures alone.
Check what each percentage refers to and only compare the same type of figure.
Jumbo provides information about Koeckebackers Dark Chocolate Cookies 132 g, but also says that the item is no longer part of its online range.
Before buying, check the current range at the shop where you plan to order or shop.
The Dark Chocolate Cookie is a good starting point if you’re looking for a biscuit explicitly described as vegan and made with dark chocolate.
A range from Albert Heijn to explore when you’re looking for plant-based products.
A biscuit range for anyone looking for a caramelised biscuit, rather than a choice for dark chocolate flavour in its own right.
An example of why chocolate described as ‘plain’ doesn’t prove a biscuit is vegan.
A shop listing where you can check the product details for Koeckebackers Dark Chocolate Cookies 132 g.
Not necessarily: those words don’t rule out animal-derived ingredients. For example, ALDI describes chocolate biscuits with dark chocolate as butter biscuits that also contain white and milk chocolate. So read the ingredients for the specific variety.
Check the pack label. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked foods; also check for any warnings about possible traces.
Yes. A vegan description doesn’t rule out warnings about possible traces. For Koeckebackers Dark Chocolate Cookies, Jumbo mentions possible traces of milk and lactose; if you have an allergy, check the current pack of the product you want to buy.
Follow the storage instructions on the pack. For Koeckebackers Dark Chocolate Cookies, Jumbo recommends storing them in an airtight container; InstockMarket advises keeping the Dark Chocolate Cookie in a cool, dry place.