Who are these sprinkles for?

Shopping for a vegan group

You’re buying for guests and want to check for a clear vegan label, an ingredients list and allergen information. The word ‘dark’ on its own isn’t enough to help you decide.

Large families and regular users

You often use chocolate sprinkles on bread or as a topping, and want to know how many packs you’ll need for the portions you’re planning. Even when buying several packs, check that each variant is suitable for vegans.

Looking for a different topping

You’re comparing the ingredients and nutritional information of a topping for breakfast or baking. You may be happy to choose chocolate chunks instead of the classic sprinkle shape.

What should you look for when choosing?

When choosing chocolate sprinkles for a vegan diet, start by checking the current label. Then work out how much you need and whether classic sprinkles or another type of topping is better suited to the way you’ll serve them.

What to consider What to check when buying Who it matters to
Vegan labelling and milk Check the vegan label, ingredients list and any warnings about possible contact with milk on the current pack. A warning is not the same as milk being an ingredient. If I’m buying for vegan guests, I want to rule out milk as an ingredient and know whether possible contact with milk is a concern for my group. For around 42% of consumers, checking this information on the label would be their top purchasing priority.
Quantity and pack format Work out how much you’ll need for your portions and compare the net weight per pack. Check whether a multipack contains separate packs. If we use a lot of sprinkles at home or I’m putting on a buffet, I want to buy enough without mistaking a consumer pack for a catering pack. Around 33% of consumers would make the quantity they need their top priority.
Topping shape and nutritional information Compare sprinkles with chunks by shape and intended use. If you have specific preferences, check the ingredients and the amount of sugars per 100 g on the label. For my breakfast or dessert, I may want a different texture from thin sprinkles and want to compare the nutritional information. This preference for a particular topping would be the main consideration for around 25% of consumers.

Common mistakes

  • Assuming ‘dark’ means vegan

    A product name doesn’t tell you whether it contains animal-derived ingredients. For example, according to Albert Heijn, AH Pure chocolate sprinkles contain whole milk powder.

    Read the ingredients list for the exact variant you’re buying and check for a vegan label on the packaging.

  • Overlooking a warning about possible contact with milk

    PLUS states that its dark Fairtrade sprinkles may contain milk and lactose. The dark De Ruijter variants checked also carry a milk warning. If guests have a milk allergy, this warning calls for a different consideration from whether milk has been added as an ingredient.

    Ask in advance what precautions your guests need, then check whether the warning on the current pack meets those requirements.

  • Mistaking a consumer pack for a catering pack

    A 300 g pack is still a consumer pack. Albert Heijn describes the De Ruijter dark 2-pack as two separate 200 g packs, not one large pack.

    Work out how much you’ll need for each serving, round up to whole packs and plan where you’ll store unopened and opened packs.

  • Treating chunks and sprinkles as the same topping

    According to retailer Puur Mieke, No Sugar Daddies chunks have a different shape from classic thin chocolate sprinkles. You may notice the difference when decorating bread or desserts.

    Check the product’s shape before buying if your presentation calls for fine sprinkles.

Brands to consider

PLUS

According to PLUS, its 300 g Chocoladevlokken puur Fairtrade has a vegan label.

  • The variant checked combines an explicit vegan label with a 300 g pack.
  • The product page also warns that it may contain milk and lactose. Check the current pack if possible contact with milk is a concern.

De Ruijter

The dark chocolate sprinkles checked come in 200 g packs. Albert Heijn also lists Royaal extra puur at 240 g and a 2-pack of the regular dark variant.

  • According to Albert Heijn, the 2-pack contains two separate packs.
  • The dark variants checked carry a milk warning. If you’re buying for vegans, don’t rely on the words ‘dark’ or ‘extra dark’ in the name alone.

Albert Heijn

Albert Heijn offers several types of sprinkles, but their ingredients vary by variant.

  • AH Pure chocolate sprinkles come in a 300 g consumer pack.
  • The AH Pure variant checked contains whole milk powder, so it isn’t suitable for a vegan shopping list.

Choca

The Choca variant checked is a 200 g pack of cocoa-flavoured sprinkles.

  • The ingredients information means you can assess this variant on its own, rather than treating all types of sprinkles alike.
  • According to Albert Heijn, the variant contains ingredients including sugar, hydrogenated palm kernel fat and wheat starch, and may contain milk. Check the current label to see whether it’s suitable for vegans.

No Sugar Daddies

Retailer Puur Mieke describes the 180 g Extra Puur BIO variant as vegan chocolate chunks for use on bread and yoghurt, and in baking.

  • The chunks are a different type of topping for anyone who isn’t looking for classic sprinkles.
  • The pack contains 180 g, and the pieces aren’t the same shape as thin chocolate sprinkles. Check the current label to see whether they meet your nutritional preferences.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are dark chocolate sprinkles automatically vegan?

No. According to Albert Heijn, AH Pure chocolate sprinkles contain whole milk powder, while PLUS labels its dark Fairtrade variant as vegan. So check the ingredients and labelling on the pack you’re actually buying.

Can I serve sprinkles labelled ‘may contain milk’ at a vegan brunch?

You’ll need to consider this separately if any guests need to avoid milk because of an allergy. Check the ingredients and warnings on the current pack, and make your choice based on the precautions those guests need. A warning about possible contact doesn’t mean milk has been added as an ingredient.

How many packs do I need for a family or small event?

First work out how many sprinkles you’ll use each time, based on how you plan to serve them, then calculate how many whole packs you’ll need. As a guide, PLUS lists its dark Fairtrade variant at 300 g; Albert Heijn lists De Ruijter dark at 200 g and Royaal extra dark at 240 g. Remember to check the label on each pack you choose.

How should I store several packs of chocolate sprinkles?

Follow the storage instructions and use-by or best-before date on the packaging you buy. If you’re buying for several servings, also plan how you’ll reseal any opened packs.