What should you look for when choosing?
First decide whether you want to scatter a topping or squeeze it from a bottle. Then check the ingredients and allergen information on the exact packaging. You’ll need to do the same if you switch from chocolate sprinkles to sauce.
| What to consider |
What to check before buying |
Who it matters to |
| Ingredients and allergens |
Read the ingredients list and allergen information for the exact variety; also check for a vegan label. |
If you’re looking for vegan chocolate sprinkles, don’t rely on the word ‘dark’ if you need to avoid milk ingredients. Vegan suitability is the top priority for around 50% of consumers. |
| Sprinkles or squeezy bottle |
Check whether the packaging contains dry sprinkles or a liquid sauce, and whether it comes in the format you want to use. |
If you want to apply a topping precisely from a squeezy bottle, dry sprinkles won’t meet that need. The product format is the main consideration for around 40% of consumers. |
| Sweet or savoury |
Check whether the product is labelled as chocolate sprinkles or nutritional yeast flakes, and whether it’s suitable for the dish you have in mind. |
If you’re making a savoury dish, you won’t want to choose sweet chocolate sprinkles by mistake. This distinction is the top priority for around 10% of consumers. |
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Frequently asked questions
Are dark chocolate sprinkles automatically vegan?
No, the label ‘dark’ doesn’t confirm that. Check the current ingredients, allergen information and any vegan label for your chosen variety. For De Ruijter dark chocolate sprinkles, Albert Heijn lists soya and a warning about possible traces of milk.
Are milk or white chocolate sprinkles suitable for a vegan diet?
Not if your chosen variety contains milk ingredients. For De Ruijter milk sprinkles, Albert Heijn lists milk and lactose; for De Ruijter white sprinkles, Jumbo lists ingredients including milk powder, lactose and milk fat. Always check the ingredients list on the specific packaging you’re buying, too.
Why should I check the allergen information if I eat vegan food?
The allergen information helps you assess your chosen variety carefully, but it doesn’t answer on its own whether a product is vegan. For anyone with a milk allergy, a warning about possible traces of milk is also a separate consideration.
How should I store chocolate sprinkles after opening?
Follow the storage and resealing instructions on the packaging for the exact variety. These instructions are important if you want to use the sprinkles again after opening, too.