Who is this choice relevant to?

The vegan label reader

You want to avoid milk, milk fat, milk powder and other animal-derived ingredients. The ingredients lists for products such as De Ruijter and Venz show why ‘dark’ isn’t a reliable indicator.

The shopper who serves chocolate sprinkles at the table

You want to transfer an opened pack into a sealable glass jar without losing the storage instructions or information about ingredients, allergens and shelf life.

The shopper keeping an eye on sugar

You compare the sugar per 100 g and are open to a plant-based topping in a different form from classic chocolate sprinkles. Albert Heijn’s product information describes the No Sugar Daddies variants reviewed as chocolate chunks.

What should you look for when buying?

First, choose a product whose ingredients meet your vegan requirements. Then check the allergen warning, the product format you want and how you plan to store or serve it.

What to consider What to check when buying Who it matters most to
Vegan ingredients Check the ingredients for the exact variant for milk components and other animal-derived ingredients. Consider any milk warning separately. I don’t want to rely on the word ‘dark’ if the sprinkles may contain milk fat; ingredients are the top priority for around 36% of consumers.
Glass serving jar Choose a clean, completely dry jar with a tight-fitting lid. Check how much it holds using the jar itself, rather than relying only on the weight on the pack. I like to serve chocolate sprinkles at the table and want to store the rest properly; around 29% of consumers focus most on choosing a practical jar.
Packaging and stock Compare the pack weight with how much you want to transfer and how much you want to keep in the original packaging. If I regularly refill a jar for the table, I want to know how much stock I’m buying; around 21% of consumers make this their top priority.
Sugar and product format Compare the sugar per 100 g and decide whether you want chocolate sprinkles or chocolate chunks. I mainly want to keep an eye on sugar, even if that means choosing a different type of topping; this matters most to around 14% of consumers.

Common mistakes

  • Assuming ‘dark’ means ‘vegan’

    According to Albert Heijn’s product information, the De Ruijter and Venz dark variants reviewed contain fractionated milk fat; AH Dark Chocolate Sprinkles list whole milk powder.

    Before buying, check the ingredients list for the exact variant, even if the front of the pack says ‘dark’.

  • Confusing a plant-based description with a milk-free guarantee

    Jumbo describes its Dark Chocolate Sprinkles as plant-based, but also states ‘May contain: Milk’. Not listing milk as an ingredient is not the same as guaranteeing there has been no possible contact with milk.

    If you have a milk allergy, also read the allergen information on the current label and seek appropriate advice before choosing a product if needed.

  • Choosing a jar size based on the pack weight

    A weight in grams doesn’t tell you how much space the chocolate sprinkles will take up in a jar. The shape of the topping can also make a difference.

    Try transferring them into a jar you already have, or transfer only part of the pack. Store the rest according to the instructions on the original packaging.

  • Assuming chocolate chunks are an identical substitute for chocolate sprinkles

    The No Sugar Daddies products reviewed are plant-based chocolate chunks, not classic chocolate sprinkles. According to Albert Heijn’s product information, Original and Dark Chocolate contain 27 g and 34 g of sugar per 100 g respectively, but their different format is still something to consider separately.

    Compare both the nutritional information per 100 g and the product format if you want to use the topping on bread or serve it from a jar at the table.

Brands and variants to compare

Jumbo

Jumbo Dark Chocolate Sprinkles are a traditional variety in a 600 g pack.

  • Jumbo describes this variant as plant-based; the listed ingredients contain no milk component.
  • The ‘May contain: Milk’ warning still matters if you have a milk allergy. The product comes in a pack, not a glass jar.

Fairtrade Original

The 380 g dark chocolate sprinkles are an option if you also want to look for the Fairtrade claim on the pack.

  • The ingredients list on Albert Heijn’s product page doesn’t list milk as an ingredient.
  • The page warns that the product may contain milk and doesn’t explicitly describe it as plant-based or vegan. So check the current label for yourself.

No Sugar Daddies

Original and Dark Chocolate are 180 g chocolate chunks described as plant-based, rather than classic chocolate sprinkles.

  • According to Albert Heijn’s product information, Original contains 27 g of sugar per 100 g and Dark Chocolate contains 34 g per 100 g.
  • The chunky format may not be ideal if you want to serve traditional chocolate sprinkles in a jar at the table.

De Ruijter

The dark variants reviewed show why the type of chocolate doesn’t tell you whether the ingredients are vegan.

  • According to Albert Heijn’s ingredients information, both Chocolate Sprinkles Dark and Specials Intense Dark contain fractionated milk fat.

Venz

Venz Dark Chocolate Sprinkles are a traditional dark variety in a 400 g pack.

  • Albert Heijn’s ingredients information lists fractionated milk fat. This variant therefore isn’t suitable if you’re avoiding animal-derived ingredients.

Toppings on Joybuy

This product selection is for cocoa flakes as a topping for bread or yoghurt, not classic chocolate sprinkles or a glass serving jar. Always check the current label when choosing a vegan product.

Sprinkles Choca Flakes 200 g

Sprinkles Choca Flakes 200 g

An option if you’re looking for cocoa flakes for bread or yoghurt and don’t expect classic chocolate sprinkles.

The pack contains 200 g. Before use, check the current ingredients and the warning that the product may contain milk; if you have a milk allergy, assess this warning separately.

Store the topping in a cool, dry place. Try transferring some into your own jar to see how much you want to decant, and keep the label information with the remaining pack.

View on Joybuy

Frequently asked questions

Are dark chocolate sprinkles automatically vegan?

No. According to Albert Heijn’s ingredients information, the De Ruijter and Venz dark variants reviewed contain milk fat, while AH Dark Chocolate Sprinkles list whole milk powder. Check the ingredients for the exact variant rather than relying on the product name alone.

Can I choose Jumbo Dark Chocolate Sprinkles as a vegan option?

Jumbo describes the 600 g variant as plant-based and doesn’t list milk as an ingredient. However, the product carries the warning ‘May contain: Milk’; check the current label and assess this warning separately if traces of milk matter to you.

Can I store chocolate sprinkles in a glass jar?

Yes. Use a clean, completely dry jar with a tight-fitting lid and follow the product’s storage instructions. Keep the original packaging, or make sure the ingredients, allergen information and best-before date remain available alongside the sprinkles you’ve transferred.

What does ‘may contain milk’ mean on vegan chocolate sprinkles?

This warning refers to possible contact with milk. It doesn’t mean that milk is listed as an ingredient, nor does it confirm that the product is milk-free. Choosing vegan ingredients and managing a milk allergy may involve different considerations, so check both statements on the current label.