Who is this choice relevant to?

The careful vegan label-reader

You only want to combine rusks and chocolate sprinkles if the ingredients on both packs fit your plant-based choices. You also check the allergen information. Albert Heijn notes that product information can change.

The brunch shopper looking for something special

You’re looking for chocolate sprinkles to serve at a special breakfast or brunch. An eye-catching product name might influence your choice, but you check the exact variety before serving it with rusks.

The shopper stocking up for everyday use

You consider the pack size and choose an amount that suits how you use the product. Even with a familiar variety, you check the ingredients in both the rusks and the chocolate sprinkles.

What should you look for when choosing?

Check both labels first. Then compare what matters for your purchase: the occasion, the pack size or specific information about the rusks.

What to consider What to check Who it matters to
Choosing two plant-based products Read the ingredients list and allergen information on both the rusks and the exact chocolate sprinkles variety. I don’t want one unsuitable ingredient to change the plant-based breakfast I’ve planned. For around 40% of consumers, the suitability of the whole combination comes first.
A special occasion Decide which chocolate sprinkles variety you want to serve and check its current packaging. A premium name isn’t proof that it’s vegan. For brunch, I’m deliberately looking for an eye-catching variety, but it still needs to meet my criteria. The occasion is the main consideration for around 30% of consumers.
Everyday stock Compare the pack weight with how often you eat rusks with chocolate sprinkles, and read the label of the variety you choose. If I eat this combination regularly, I want a pack that suits how I use it. Stocking up is the main concern for around 20% of consumers.
Information about baker’s salt Ask the manufacturer of the exact rusk variety whether iodised baker’s salt has been used, if you want to take this into account. I want to know what applies to the rusks, without assuming that a general statement about bread applies to them too. For around 10% of consumers, this product information is the top priority.

Common mistakes

  • Assuming ‘pure’ means vegan

    The name of the chocolate sprinkles doesn’t tell you which ingredients are in the current variety. Albert Heijn warns that product information can change.

    Check the ingredients and allergens on the packaging of the exact variety you’re buying.

  • Not checking the rusks

    Rusks and chocolate sprinkles are separate food products. The ingredients in the chocolate sprinkles tell you nothing about the ingredients in the rusks.

    Check both packs before choosing them as a plant-based combination.

  • Treating a premium name as a product guarantee

    A premium positioning doesn’t prove that a product is vegan, allergen-free or has a particular nutritional value.

    Choose the variety you want to serve, then check the information on that specific pack.

  • Assuming all rusks contain iodised baker’s salt

    The Netherlands Nutrition Centre discusses iodised baker’s salt in the context of bread. This doesn’t tell you which type of salt was used in a particular rusk.

    Check the product information or ask the manufacturer about the exact rusk variety.

Brands compared

De Ruijter

Jumbo lists De Ruijter Hagelslag Royaal alongside other varieties from the brand.

  • The different product names give you options when choosing a variety for a special breakfast.
  • The brand name and the name Royaal don’t confirm that a variety is vegan. Check the label of the product you choose.

Venz

Venz features in Jumbo’s chocolate sprinkles range, while Albert Heijn has a product page for Venz Hagelslag puur.

  • The product name helps you identify the pure variety when comparing packs.
  • ‘Pure’ doesn’t confirm that a product is suitable for vegans. Albert Heijn recommends checking the packaging, as product information can change.

Jumbo

Jumbo’s own-brand range includes chocolate sprinkles, including Chocoladehagelslag Puur 600 g.

  • The pack weight listed helps you choose an amount to keep in stock.
  • Even with an own-brand variety, you should check the current ingredients and allergens before pairing it with rusks.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Is chocolate sprinkles with ‘pure’ in the name automatically vegan?

No, the name ‘pure’ doesn’t confirm that. Check the ingredients and allergens on the exact pack. Albert Heijn notes that product information can change.

Where can I find allergen information for rusks and chocolate sprinkles?

Check the ingredients list on both packs. According to the Netherlands Food and Consumer Product Safety Authority, specified allergens must be listed on the label and clearly identifiable in the ingredients list.

Do all rusks contain iodised baker’s salt?

You can’t tell from the product category alone. The Netherlands Nutrition Centre describes the use of iodised baker’s salt in bread. For rusks, check the information for the exact variety or ask the manufacturer.

How do I choose chocolate sprinkles for a special vegan brunch?

First choose the variety you want to serve, then check whether the ingredients in both the chocolate sprinkles and the rusks meet your plant-based criteria. A premium product name is no substitute for checking either pack.