Who is this choice for?

Strict vegans

You want to avoid animal-derived ingredients, so you check the current ingredients even for a dark chocolate option. The Voedingscentrum explains that a vegan diet excludes animal products, including dairy and eggs. A vegan label can help you choose, but always check the specific product.

Fans of extra-dark chocolate

You’re looking for a clearly stated cocoa percentage to compare dark chocolate flavours. That percentage doesn’t confirm a product is vegan: Albert Heijn explicitly labels the Alter Eco bar with 90% cocoa as vegan, while Moser Roth’s 85% cocoa label doesn’t answer that question.

Looking for a vegan biscuit treat

You mainly want something biscuit-like to enjoy with a coffee, not necessarily the same shape and almond paste filling. The butter canoe described by Jumbo doesn’t meet that vegan requirement; assess any biscuit or snack alternative by its own label and ingredients.

What should you look for when choosing?

First decide whether vegan suitability is essential, then choose between the texture of a biscuit and the flavour of a chocolate bar. Only compare cocoa percentages once you’ve found chocolate products that meet your first requirement.

What to consider What to check when buying Who it matters to
Vegan suitability Read the vegan label and the current ingredients list. Check allergen information separately if it’s relevant to you. If I want to avoid animal-derived ingredients, I don’t want to rely on the word ‘pure’. For around 46% of consumers, confirmation that a product is suitable for vegans comes first.
Dark cocoa flavour Compare the stated cocoa percentages of products you’ve assessed individually, and bear in mind the difference between a bar and a biscuit. When I’m mainly looking for dark chocolate, I want to be able to choose based on the stated cocoa percentage. Around 27% of consumers give this flavour choice top priority.
Biscuit experience Check whether a product explicitly labelled as a vegan biscuit or snack matches the shape and filling you want; don’t expect it to have the texture of a canoe-shaped pastry. I’m looking for a biscuit-like treat and can accept a different shape if the traditional canoe-shaped pastry doesn’t meet my vegan requirement. This need comes first for around 27% of consumers.

Common mistakes

  • Assuming ‘pure’ means vegan

    A dark colour or high cocoa percentage doesn’t confirm that all the ingredients are plant-based. For example, Jumbo describes its traditional Canoes with Butter as butter biscuits with almond paste.

    Check the vegan label and ingredients to assess suitability; compare the cocoa percentage separately to find the chocolate flavour you want.

  • Taking a vegan claim at face value without checking the ingredients

    Albert Heijn’s product page for Lotus Biscoff Speculoos Belgian chocolate says both ‘suitable for vegans’ and lists milk powder and milk fat in the ingredients. When information conflicts like this, you can’t assess the claim separately from the product’s composition.

    Check the current packaging or ask the manufacturer to clarify the inconsistency before choosing the product as a vegan option.

  • Assuming an old product page means you can still buy the product

    The page for Jumbo Vegan Choc Puur describes a chocolate bar with coconut milk powder and at least 60% cocoa, but also says it’s no longer available online.

    Check the current product and range information if you want to buy a specific alternative.

Brands to consider

These examples show why you should check the label and ingredients for each product: a brand name or cocoa percentage alone doesn’t confirm that a product is suitable for vegans.

Alter Eco

Albert Heijn explicitly labels the Alter Eco Peru bar with 90% cocoa as vegan. It’s a chocolate bar, not a canoe-shaped pastry or biscuit.

  • This bar has an explicit vegan label and a stated cocoa percentage.
  • According to Albert Heijn, this bar may contain soya, milk and nuts. Consider this warning separately if you have an allergy.

Jumbo

Jumbo’s product description for its Canoes with Butter says they’re butter biscuits with almond paste; this particular canoe-shaped pastry isn’t a vegan option.

  • The product description makes clear which ingredient is the deciding factor for this pastry.
  • Jumbo’s separate Vegan Choc Puur was a chocolate bar, not a canoe-shaped pastry, and the product page says it’s no longer available online.

Verkade

Verkade lists cooking chocolate with 71% cocoa. It’s cooking chocolate, not a canoe-shaped pastry or chocolate snack labelled as vegan.

  • The cocoa percentage is stated for this cooking chocolate.
  • Don’t assume it’s suitable for vegans because it has 71% cocoa; check the ingredients and the warning that the product may contain traces of milk.

Moser Roth

ALDI lists a Moser Roth dark chocolate bar with 85% cocoa in a 125 g pack.

  • The stated cocoa percentage makes this variety easy to identify when comparing dark chocolate.
  • Assess whether it’s suitable for vegans by checking the current label and ingredients; the cocoa percentage doesn’t determine this.

Joybuy products for the chocolate option

This selection includes a dark chocolate bar for anyone happy to choose a bar as an alternative to a canoe-shaped pastry. It doesn’t have the biscuit texture or almond paste filling of a traditional canoe-shaped pastry.

Tony's Chocolonely Pure 70% chocolate bar, 180 g

Tony's Chocolonely Pure 70%, 180 g

A chocolate bar for anyone looking for a dark chocolate flavour and not expecting a canoe-shaped biscuit.

The product name states 70% cocoa and 180 g. The product description labels the bar as vegan; check the current packaging and ingredients before relying on that label.

The description warns that the product may contain milk, eggs, nuts and cereals containing gluten. Consider this information separately if allergens are relevant to you.

View at Joybuy

Frequently asked questions

Is pure or dark chocolate automatically vegan?

No. The words ‘pure’ and ‘dark’, and the cocoa percentage, don’t confirm that a product is suitable for vegans. Check the vegan label and current ingredients, even for a bar that looks plant-based at first glance.

Are Jumbo’s Canoes with Butter vegan?

No. Jumbo describes these particular canoe-shaped pastries as butter biscuits with almond paste. Butter is a dairy ingredient, so it isn’t suitable for a vegan diet; assess other products individually.

What should I check on the label of a vegan alternative?

Read the vegan label, ingredients list and allergen information for the specific product. According to Your Europe, prepacked foods in the EU must list ingredients and allergens, among other details. If you have an allergy, consider any ‘may contain’ warning separately.