Shoppers who check ingredients carefully
You want to know exactly what’s in the biscuit from the specific pack you’re buying. A dark colour or the words ‘dark chocolate’ aren’t enough to confirm that it’s vegan.
Only choose a multipack of chocolate biscuits for a vegan purchase if the ingredients in the exact variant suit your needs: ‘dark chocolate’ and individually wrapped portions aren’t enough to confirm this. According to Lotus Bakeries Netherlands, its dark chocolate variant in a 7 × 3 pack contains skimmed milk powder and butter oil, while Lotus Original comes in individually wrapped portions but isn’t a chocolate biscuit. Then compare the number of individual packs with the portions you need for lunchboxes or sharing.
You want to know exactly what’s in the biscuit from the specific pack you’re buying. A dark colour or the words ‘dark chocolate’ aren’t enough to confirm that it’s vegan.
You’re looking for several individual portions, so you can pack or share the biscuits without having to divide up an opened pack.
You want a product that’s actually a chocolate biscuit, and you’re checking the number of biscuits and the total weight without skipping the ingredient check.
First, check the ingredients of the chocolate biscuit itself. Then see whether the multipack format suits your needs for taking them with you or sharing.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Ingredients | Read the ingredients list for the exact variant and look out for ingredients such as milk powder, butter oil and egg. Check product-specific information if any ingredients are unclear. | If I want to buy vegan, the ingredients in this particular pack need to suit my choice. Around 42% of consumers put this ingredient check first. |
| Individual portions | Check the number of inner packs and how many biscuits each contains, not just the total number of biscuits. | For lunchboxes or sharing, I want to know how many portions I can take without repacking them. Around 33% of consumers put portioning first. |
| Chocolate biscuit or plain biscuit | Check that the chosen variant actually contains chocolate; an individually wrapped plain biscuit won’t meet this product requirement. | I’m specifically looking for chocolate biscuits and don’t want to choose a speculoos biscuit just because the packaging is convenient. For around 25% of consumers, the chocolate content is the first thing they look for. |
A flavour name doesn’t tell you everything about the ingredients. According to Lotus Bakeries Netherlands, its Biscoff dark chocolate variant contains skimmed milk powder and butter oil.
Read the ingredients list for the full product variant, including the biscuit and the chocolate coating.
ALDI describes Biscotto chocolate biscuits as butter biscuits packed in pairs, including varieties with milk chocolate. The twin packs don’t make them suitable for a vegan purchase.
Check the ingredients first, then see how many individual portions are in the pack.
The Jumbo Vegan Chocolate Cranberry Oat Biscuit is described as a bar with oat biscuit crumble, not as a multipack of chocolate biscuits.
As well as the ingredients, check the product type and how it’s packaged.
Albert Heijn points out that ingredients and allergen information can change. A description you saw before may therefore not match the pack you buy.
When you buy, check the current ingredients list on the exact pack.
For Original, Lotus Bakeries Netherlands lists pack sizes including 20 × 2 and 8 × 2 biscuits.
The Verkade range shown by Jumbo includes pack sizes such as 5 × 2 and 9 × 2 biscuits.
Jumbo’s chocolate biscuit range includes packs with different numbers of biscuits, including packs of 9 biscuits and 6 cookie bars.
The product information for Oreo Original shows the ingredients and allergen statement for that specific pack.
Lidl describes the Sondey range as including biscuits and cookies, with vegan options available too.
ALDI describes Biscotto chocolate biscuits as a pack of 20, wrapped in pairs.
No. According to Lotus Bakeries Netherlands, its Biscoff dark chocolate variant in a 7 × 3 pack contains skimmed milk powder and butter oil. So check the ingredients of the exact variant rather than relying on the word ‘dark’.
Start with the ingredients list and allergen information on the pack you’ve chosen. The Netherlands Food and Consumer Product Safety Authority states that allergens that must be declared have to be clearly distinguished in the ingredients list. Also check that the other ingredients suit your vegan requirements.
Only if chocolate isn’t a requirement. Lotus Bakeries Netherlands lists Original pack sizes including 20 × 2, 8 × 2 and 10 × 2 biscuits, but Original is a speculoos biscuit, not a chocolate biscuit. For a vegan purchase, always check the ingredients on the exact pack.
Yes, read the packaging of the product you’re actually buying. Albert Heijn says that ingredients and dietary or allergen information can change, so a product description you looked at earlier isn’t enough when choosing a specific variant.