Who is this distinction important to?

If you follow a strict vegan diet and want less sugar

You want to avoid animal-derived ingredients without assuming that a vegan biscuit also contains less sugar. So check the ingredients and nutritional information for the same product: words such as ‘dark’ or ‘zero’ don’t answer both questions.

If you’re mainly comparing sugar content

You check the ‘of which sugars’ figure per 100 g and want to know what else is in a biscuit besides sugar. For example, Jumbo’s product information for Céréal Choco Delight Dark also lists polyols, while the ingredients include milk and egg.

If vegan is your first priority

Start with a product explicitly labelled vegan, then compare the sugars per 100 g and per serving. The vegan chocolate, cranberry and oat biscuit described by Jumbo shows why that second step still matters.

What should you look for when choosing?

First decide whether vegan ingredients are an essential requirement for you. For products that meet it, compare the sugar content on the same basis, then check which sweeteners are used and whether there are any warnings about serving size.

What to consider What to check before buying Who it matters to
Vegan ingredients Check the current ingredients list for items such as milk, milk powder, whey and egg; don’t rely on ‘dark’ alone. If I buy strictly vegan, I want to be able to rule out animal-derived ingredients, even in dark chocolate. For around 42% of consumers, this would be the most important buying criterion.
Comparing sugars Compare ‘of which sugars’ per 100 g for similar biscuits; don’t interpret a ‘less sugar’ claim as ‘sugar-free’. What matters most to my choice is how much sugar a biscuit contains, not just the wording on the front of the pack. A lower sugar content would be the top priority for around 33% of consumers.
Sweeteners and servings Check the ingredients for sweeteners, note the polyols listed and look for any warnings; also take the serving size into account. If a biscuit contains sweeteners, I want to know what’s in it and which warning applies to my serving. This would be the first consideration for around 25% of consumers.

Common mistakes

  • Assuming dark chocolate means a product is vegan

    A dark chocolate coating doesn’t rule out animal-derived ingredients elsewhere in a biscuit. For example, Jumbo lists skimmed milk powder and egg yolk powder in Céréal Choco Delight Dark.

    Read the full ingredients list for the specific product before choosing it as vegan.

  • Reading ‘no added sugar’ as ‘sugar-free’

    According to Albert Heijn’s product information, Verkade San Francisco zero contains naturally occurring sugars: the nutrition table lists 1.7 g of sugars per 100 g. The product also contains milk ingredients.

    Check the total sugar content and ingredients separately.

  • Using a vegan label as a guide to sugar content

    The vegan chocolate, cranberry and oat biscuit described by Jumbo listed 45.5 g of sugars per 100 g. A vegan label therefore doesn’t tell you how much sugar the product contains.

    After checking the ingredients, compare the sugars per 100 g and consider how much a typical serving would be for you.

  • Overlooking sweeteners and warnings

    Albert Heijn lists maltitols in Verkade San Francisco zero and warns that excessive consumption may have a laxative effect. Jumbo lists 24 g of polyols per 100 g for Céréal Choco Delight Dark.

    If a biscuit contains polyols, read the ingredients, nutritional information and any warnings on the pack.

Brands to compare

These product ranges show why vegan ingredients and sugar content need to be checked separately. Always check the current packaging for the product you want to buy.

Céréal

Céréal Choco Delight Dark is a biscuit coated in dark chocolate and labelled as lower in sugars.

  • Jumbo lists 0.5 g of sugars and 24 g of polyols per 100 g.
  • According to Jumbo, the ingredients include skimmed milk powder and egg yolk powder, so this product isn’t vegan.

Verkade

With Verkade, a biscuit with no added sugar and a chocolate biscuit each need a separate check of the ingredients and nutritional information.

  • Albert Heijn lists 1.7 g of sugars per 100 g for San Francisco zero.
  • San Francisco zero contains milk ingredients and maltitols. The ingredients listed by Verkade for XXL Choco Biscuit with caramel-flavoured filling also include milk ingredients and egg white powder.

Jumbo

Jumbo described a chocolate, cranberry and oat biscuit explicitly labelled vegan; in this case, vegan didn’t mean lower in sugar.

  • The listed ingredients for that oat biscuit include coconut milk powder instead of milk powder.
  • Jumbo listed 45.5 g of sugars per 100 g and said the product was no longer available in its online range.

Sondey

Lidl also includes vegan biscuit and snack options in its Sondey range.

  • The range can be a good starting point when looking for a vegan biscuit.
  • For each chocolate biscuit, check the vegan label, ingredients and sugars per 100 g; a general description of the range won’t apply to every product.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Is a biscuit with dark chocolate automatically vegan?

No. Céréal Choco Delight Dark, as described by Jumbo, has a dark chocolate coating but contains skimmed milk powder and egg yolk powder. Check the ingredients for the whole biscuit, not just the type of chocolate.

Does ‘no added sugar’ mean a biscuit is sugar-free?

No. Albert Heijn says Verkade San Francisco zero contains naturally occurring sugars and lists 1.7 g of sugars per 100 g. To compare products, check the total sugar content in the nutrition table.

What should I look for in biscuits containing polyols?

Check which sweeteners the product contains, the serving size and any warnings. Albert Heijn warns that excessive consumption of Verkade San Francisco zero may have a laxative effect; Jumbo lists 24 g of polyols per 100 g for Céréal Choco Delight Dark.

Should I check the product information again just before buying?

Yes, especially if both vegan ingredients and less sugar matter to you. Check the current ingredients and nutritional information for the same product. Jumbo said that the vegan chocolate, cranberry and oat biscuit described earlier was no longer available in its online range.