If you’re buying for more than one occasion
You want to serve sprinkles at your Valentine’s Day breakfast and use them later on toast or with a dessert. Before choosing a large pack, it helps to work out how much you’re likely to use.
Who is this choice relevant to?
If you’re decorating breakfast or baked treats
You’re looking for different flavours or textures for breakfast in bed, cupcakes or a dessert. Smaller portions or a mix could work well, as long as the components suit what you plan to serve.
If you read packaging carefully
The ingredients, nutritional information or allergens in the exact product matter to you. A mix may have different ingredients in each component, so the brand name alone won’t tell you enough.
What should you look for when choosing?
First decide whether you’re decorating for one Valentine’s Day occasion or will use the pack again later. Then choose the type of topping you want and read the label for the product you’re planning to buy.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Pack size | Compare the quantity with the number of occasions you have planned, and check the best-before date. | I want to use the sprinkles after Valentine’s Day breakfast too, without having a large amount left over. For around 44% of consumers, the first consideration would be choosing a quantity that suits how they’ll use it. |
| Presentation and variety | Check whether you’re buying sprinkles, flakes, fruit-flavoured sprinkles or a mix, and how many individual portions the pack contains. | For breakfast in bed or cupcakes, I want to serve a variety of toppings without opening a large pack of each. Variety would be the main consideration for around 33% of consumers. |
| Nutritional information and allergens | Read the ingredients, allergen information and nutritional values for the exact product. If it’s a mix, check each component. | If someone eating with me needs to avoid an ingredient or allergen, I want to know what’s in the topping I’ve chosen. Around 23% of consumers would make checking the label their main consideration. |
Common mistakes
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Assuming plain chocolate sprinkles don’t need a label check
Ingredients and nutritional values vary between plain chocolate sprinkle products too. The Netherlands Nutrition Centre points out that chocolate sprinkles contain sugar and saturated fat; the flavour name doesn’t tell you how much is in your portion.
Check the nutritional information per 100 g and choose a quantity that suits how you plan to use them.
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Relying on the front of the pack for allergen information
The products reviewed list different allergens, including milk, soya and wheat; some also mention possible traces. What’s more, the ingredients may vary between components in a pack containing several types.
Before serving, read the ingredients and allergen information on the pack of the exact product you’ve chosen.
Brands to consider
De Ruijter
Worth considering if you’re looking at individual portions for breakfast or decorating as well as a regular pack of sprinkles.
- According to Albert Heijn, De Ruijter Kleintjes contains eight portions in a 140 g pack, with different types of toppings.
- Check the ingredients for each component of the mix; they may not all be the same.
Venz
Worth considering if you’re looking for a milk chocolate and vanilla option for toast or decorating.
- The 380 g Venz Beer milk and vanilla option combines different types of sprinkles.
- The ingredients in this product aren’t necessarily the same as in other Venz products; check the pack for ingredients and allergen information.
Jumbo
A supermarket own-brand range to consider if you’re looking for a larger pack of milk or plain chocolate sprinkles.
- Jumbo’s range overview lists both milk and plain chocolate own-brand options in 600 g packs.
- The flavour and pack size don’t tell you which ingredients or allergens the product contains, so check the label.
Kiekeboe
ALDI’s own brand is worth considering if you’re looking for a large pack of plain chocolate sprinkles.
- ALDI Netherlands describes Kiekeboe plain chocolate sprinkles as a 600 g pack made with Rainforest Alliance cocoa.
- If you’re choosing based on ingredients or allergens, check the full information on the pack.
g'woon
Worth considering if you’re looking at a 400 g pack of plain chocolate sprinkles for toast or decorating.
- Joybuy’s product information states that the 400 g plain chocolate option contains at least 32% cocoa solids.
- The same product information says it contains milk and may contain traces of wheat; check the current packaging.
Joybuy products for breakfast and decorating
This selection includes plain and milk chocolate sprinkles for breakfast or baking, as well as a flake mix for a different kind of decorative topping. Choose according to the type of topping and the quantity you plan to use. If particular ingredients matter to you, always check the packaging.
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g'woon plain chocolate sprinkles 400 g
A plain chocolate option if you’d like to add sprinkles to toast or a dessert. According to Joybuy’s product information, this product contains at least 32% cocoa solids and milk; it may contain traces of wheat. Check the packaging if allergens are relevant to you.
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De Ruijter plain chocolate sprinkles 390 g
Plain chocolate sprinkles for breakfast or as a topping for baked treats. The pack contains 390 g. Read the label for ingredients and allergen information for this product.
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g'woon milk chocolate sprinkles with smileys 550 g
A milk chocolate option with smiley faces if you’d like a decorative topping for breakfast or baked treats. The pack contains 550 g, so consider whether you’ll use that quantity after Valentine’s Day too.
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Venz Beer milk and vanilla sprinkles 380 g
A milk and vanilla option if you’d like to serve something different from regular chocolate sprinkles. The pack contains 380 g. According to Joybuy’s product information, this product contains milk, lactose, soya and wheat; check the current packaging.
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De Ruijter Flake Feast flake mix 200 g
A flake mix if you’d like a different texture from standard sprinkles for breakfast or dessert. The pack contains 200 g. If you’re choosing based on ingredients or allergens, check the information on the label.
Frequently asked questions
When does a large pack of sprinkles make sense for Valentine’s Day?
A large pack makes sense if you plan to use the sprinkles again after your Valentine’s Day breakfast. Work out how many occasions you have planned and check the best-before date. If you’re decorating for just one occasion, a smaller pack may be a better fit for the quantity you need.
Does choosing plain chocolate tell me enough about its nutritional value?
No. The description ‘plain’ doesn’t give you the full nutritional information for a particular product. Compare the nutritional information per 100 g for the products you’re considering, and bear in mind how much you’ll serve.
What should I check if someone has a food allergy?
Before serving, read the ingredients and allergen information on the pack of the exact product you’ve chosen. The products reviewed differ in their declarations of milk, soya, wheat and possible traces. If you’re choosing a mix, check the information for each component too.