Which sharing pack is right for you?

A little Valentine’s treat

A modest pack may be enough for two people, especially if you don’t want many biscuits left over. For example, Jumbo lists a 154 g pack containing 14 Lotus Biscoff sandwich biscuits. Check whether one flavour suits you both.

Guests or a larger group

If you’re putting biscuits out for several people, the number of biscuits and how they’re served matter just as much as the weight. Jumbo lists own-brand packs ranging from 300 g to 600 g, while a selection can offer different varieties. A heavier pack doesn’t automatically mean more choice.

People with allergies or specific dietary needs

Ask which ingredients matter to your guests and check the information for the variety you’ve chosen. According to the Netherlands Food and Consumer Product Safety Authority, 14 allergens must be listed on food labels. A selection may have a different composition from a pack of just one type of biscuit.

What should you look for when choosing?

First decide whether you want different flavours, one larger pack or portions to hand out. Then check that the quantity and ingredients suit the people who’ll be sharing them.

Biscuit selection

A good choice when: You want to put several varieties on one plate for people with different tastes.

Trade-off: A selection may combine ingredients from several types of biscuit. The selection described by Albert Heijn includes egg, milk, peanuts, soya and wheat, among other ingredients.

A larger pack of one type

A good choice when: Everyone wants the same type of biscuit and you can work out how much you need from the weight and number of biscuits.

Trade-off: There’s no variety of flavours. Check the ingredients even when buying a single type: Jumbo lists wheat in its oat biscuits.

Individually wrapped portions

A good choice when: You want to put biscuits in different places or give them to people to take away.

Trade-off: There’s more individual packaging. Jumbo lists Lotus Biscoff XL as ten bags, each containing two biscuits; this variety contains wheat and soya.

What to consider What to check Who it matters to
Quantity and serving format Compare the net weight in g with the number of biscuits or portions, and check how the biscuits are packed. If guests are coming over, I want to put out enough biscuits without relying on the size of the bag alone. Having enough is the top priority for around 45% of consumers.
Variety of flavours Check how many varieties the selection contains and how many biscuits you get of each type. If my guests don’t all like the same flavours, I want to offer different biscuits. Variety is the top priority for around 33% of consumers.
Ingredients and allergens Read the ingredients list, allergen information and any relevant warnings on the pack you’ve chosen. If someone needs to avoid an ingredient, I want to know what I’m sharing before the biscuits go on the table. For around 22% of consumers, this check is the deciding factor.

Common mistakes when choosing sharing packs

  • Looking only at the size of the pack

    Weight, number of biscuits and number of portions aren’t the same thing. Jumbo lists around 33 portions in a 300 g biscuit selection, but that figure alone doesn’t tell you how many biscuits you’ll want to serve per person.

    Compare the net weight and the number of biscuits or portions with the number of guests. Also consider whether you’ll open one pack or hand out individual portions.

  • Assuming a selection will suit everyone

    Different types of biscuit can contain several allergens. The selection described by Jumbo includes egg, milk, peanuts, soya and wheat, among other ingredients.

    Ask in advance which allergens matter to your guests and check the information on the pack you’re actually buying.

  • Treating an old seasonal page as a current offer

    Lidl Netherlands’ Valentine’s page is explicitly for 2026. It doesn’t tell you which biscuits will be available for a future Valentine’s Day.

    Check the current range before choosing a specific pack for your get-together, and consider what other pack size might work too.

  • Confusing a plant-based label with being allergen-free

    A label for a particular dietary preference doesn’t automatically answer questions about individual allergens. For example, Jumbo lists wheat and soya for Lotus Biscoff XL.

    Check dietary claims and the ingredients and allergen information separately for the variety you’ve chosen.

Brands to consider

These brands illustrate different packaging formats. Always check the specific product: contents, ingredients and availability can vary between varieties.

Lotus Biscoff

Jumbo lists both a 154 g sandwich biscuit pack containing 14 biscuits and an XL variety with ten bags of two speculoos biscuits.

  • The two pack formats let you choose between putting biscuits on a plate and handing out portions.
  • According to Jumbo, the XL variety contains wheat and soya. Check the label for each variety.

Jumbo

According to Jumbo, its own-brand range includes 300 g oat biscuits, 500 g vanilla-flavoured sandwich biscuits and 600 g baker’s speculaas biscuits.

  • The different pack weights can help you choose a quantity for a small or larger group.
  • Jumbo oat biscuits contain oats and wheat; the name alone doesn’t tell you whether a product suits a specific dietary need.

Albert Heijn

The 300 g AH Koekjes variatie described by Albert Heijn contains four types of biscuit.

  • The product description shows how a selection can bring different varieties together on one plate.
  • Albert Heijn lists this selection as discontinued. Check the contents and allergens separately for a current alternative.

Biscotto

ALDI Netherlands lists Biscotto products including 300 g tea biscuits and 600 g baker’s speculaas biscuits.

  • These pack sizes give you a starting point when choosing how much of one type to buy.
  • Check with each shop and for each product which pack size and ingredients apply at the time of purchase.

SONDEY

Lidl Netherlands offers biscuits and cookies, with promotions that may be available only on specific dates.

  • The range is worth considering if you want to choose a suitable type and pack in store.
  • Lidl notes that some products are available in store only. Check the current range if you need a particular pack size.

Biscuits and sharing packs at Joybuy

These products offer different options for Valentine’s Day: biscuits of one type, a smaller pack and a savoury selection for anyone who doesn’t want to serve sweet biscuits. For each pack, check how many biscuits you can share and whether the ingredients suit your guests.

Hellema Smoeltjes speculaas biscuits, 8 pieces, 200 g

Hellema Smoeltjes speculaas biscuits, 8 pieces, 200 g

This pack size could suit a small group who want to share speculaas biscuits.

The product name lists 8 pieces and 200 g. Check how the biscuits are packed if you want to hand them out individually, and read the current label to make sure they suit your guests.

View at Joybuy
Pacific Biscuits Large Gift Pack

Pacific Biscuits Large Gift Pack

This savoury cracker selection is an option if you’d like to share something other than sweet Valentine’s biscuits.

Check the contents and labels of the items before choosing the pack for a group; don’t rely on the words ‘gift pack’ alone.

View at Joybuy
FESTIVAL strawberry-flavoured biscuits, 403 g

FESTIVAL strawberry-flavoured biscuits, 403 g

This pack is suited to a group who want to share one sweet flavour.

The product name lists 403 g. Check the number of biscuits too if you want to work out how many you can serve per person.

View at Joybuy
Lotus Biscoff speculoos biscuits, 250 g

Lotus Biscoff speculoos biscuits, 250 g

This is an option if you want to serve one type of speculoos biscuit.

The product name lists 250 g. Before serving, check the allergen information on the current pack, especially if anyone needs to avoid soya.

View at Joybuy
Oreo Original, 10 × 66 g

Oreo Original, 10 × 66 g

This pack size could suit you if you want to share a larger quantity of the same type of biscuit.

The product name lists 10 × 66 g. Check how the units are packed before counting on individual portions, and read the allergen information on the pack you’ve chosen.

View at Joybuy

Frequently asked questions

Should I check allergens when buying biscuits for a group?

Yes, especially if you don’t know whether all your guests can eat the same ingredients. Read the label on the pack you’ve chosen: according to the Netherlands Food and Consumer Product Safety Authority, 14 allergens must be listed on food labels, and a selection may contain different ingredients from a pack of one type of biscuit.

Are vegan biscuits automatically gluten-free or soya-free?

No, a vegan label doesn’t mean that. For example, Jumbo lists wheat and soya for Lotus Biscoff XL. Check dietary claims and allergen information separately for the variety you’re buying.

How should I store biscuits from an opened sharing pack?

Follow the storage instructions on the pack. Jumbo advises sealing its oat biscuits well after opening and storing them in a dark place; other types of biscuit may have different instructions.

Can I expect a Valentine’s pack from last year to come back?

No, a previous seasonal offer doesn’t confirm that the range will return. Lidl Netherlands’ Valentine’s page is for 2026; for a future Valentine’s Day, check the current range and choose a standard sharing pack if needed.