Who are the different pack types suited to?

TV viewers who like to snack together

If everyone wants the same flavour, you can serve a sharing bag in a bowl. If viewers would rather have different snacks, check how many bags there are and what’s in the multipack: it may include snacks other than crisps.

Solo snackers who want to choose a portion

A small bag gives you a set amount in advance, including when you’re taking your snack out with you. With a sharing bag, you can decide how much to put in a bowl.

Viewers who want to compare labels

Nutritional information per 100 g is useful for comparing energy, fat or salt. If ingredients or allergens matter to your choice, check the specific flavour and pack separately.

What should you look for when choosing?

First decide whether you want individual portions, one bowl to share or a pack you can save for later. Then check exactly what’s inside and read the label: a multipack doesn’t necessarily contain crisps and nothing else.

What to considerWhat to check when buyingWho it matters to
Individual portions Check how many bags there are, the weight of each bag and the total amount. If I’m watching on my own or want to give everyone their own bag, I want to know in advance how much there’ll be per person. Around 36% of consumers would say portion size is their main concern when buying.
Sharing and variety Check how many flavours or types of snack the pack contains and the total weight. When I’m watching with others, I want enough to put on the table without mistaking a multipack for one large bag. For around 29% of consumers, sharing or variety would come first.
Flavour and shape Distinguish between potato crisps, sticks, stacked crisps and mixed snacks; check whether the pack is resealable. I’m looking for a particular flavour or shape, or want to be able to close the pack after watching. For around 21% of consumers, flavour and shape would be their main concern.
Nutritional information and allergens Compare similar crisps per 100 g and read the ingredients and allergen information for the exact variant. If I need to watch my salt or fat intake, or avoid certain ingredients, the label helps determine which pack I choose. Around 14% of consumers would identify this as their main concern when buying.

Common mistakes

  • Treating a multipack as one bag of crisps

    A box of individual bags may contain different flavours and other types of snack. So the number of bags alone doesn’t tell you how many potato crisps you’re getting.

    Read the contents on the pack and check the total weight. If everyone wants to share the same crisps, compare the multipack with a standard sharing bag too.

  • Relying only on ‘less fat’ or ‘less salt’

    A claim on the shelf or pack doesn’t tell you how two products compare across all their nutritional values.

    Compare similar products per 100 g for the values that matter to you, such as energy, salt, fat and saturated fat. Voedingscentrum recommends comparing labels on this basis.

  • Assuming allergens based on the brand or shape

    Ingredients and allergens can vary by flavour and pack. The information for one variant won’t necessarily apply to every crisp from the same brand.

    Read the current ingredients list and allergen information on the exact pack you’re buying.

Brands to consider

These brands offer examples of different pack types and snacks; a brand name alone doesn’t tell you what’s in a specific variant or its nutritional value.

Lay's

Jumbo features Lay's sharing bags and multipacks, among other options. This makes the brand worth considering if you want to share one flavour or hand out individual bags.

  • The range shown includes a 300 g Original bag and a Party Mix with 15 individual bags.
  • Check the flavour, contents and nutritional information of the variant you choose; these aren’t interchangeable between packs.

Pringles

Stacked crisps in a tube for anyone looking for that shape. Joybuy describes the Pringles Original 3 × 165 g pack as resealable.

  • Jumbo features a range of Pringles flavours in 165 g tubes.
  • For Pringles Original 12 × 40 g, Joybuy lists wheat and gluten, and possible traces of milk and soya. Check the label again if you choose another flavour or pack.

Smiths

An option to consider if you want to compare sticks with regular potato crisps or stacked crisps.

  • Jumbo features Smiths Sticks in Barbecue and Paprika flavours, in 100 g packs.
  • Choose the specific shape and flavour you want, and check the contents of the pack you’re buying.

AH

Albert Heijn features own-brand ridged crisps labelled ‘less fat’, including Original and sour cream & onion.

  • These variants give you a useful starting point for comparing the nutritional information of similar crisps.
  • The ‘less fat’ claim doesn’t replace comparing values such as energy, salt and saturated fat per 100 g.

Snack Day

Lidl describes this own brand as offering crisps in flavours including Original, Paprika, Bolognese and Cheese & Onion.

  • These flavours give you options if choosing the right taste is your priority for a TV night.
  • Lidl says that several variants are only available in store, so check where you can buy the pack you want.

Joybuy products in individual packs

These products focus on small, individually packed snacks for one viewer or to hand out. The boxes and multipacks vary in number, weight and contents; not every mix consists entirely of potato crisps.

Lay's Mama Mia's Paprika Cheese Crisps, 125 g

Lay's Mama Mia's Paprika Cheese Crisps, 125 g

A paprika and cheese flavour to consider if you’re looking for a small pack for a TV dinner.

The pack states 125 g. If you’re handing out individual portions, check how many inner bags there are and the amount in each on the pack you choose.

View at Joybuy
Lay's Cheetos Doritos Mega Box multipack, 20 pieces

Lay's Cheetos Doritos Mega Box multipack, 20 pieces

A multipack to consider if you want to offer viewers individually packed snacks.

The title lists 20 pieces and the brands Lay's, Cheetos and Doritos. Check the contents and weight of the individual snacks before deciding how much to give each person.

View at Joybuy
Croky Sharing Mix, 180 g

Croky Sharing Mix, 180 g

A mix to consider if you’re looking for several small packs to share at snack time.

The title gives the total pack weight as 180 g. If the amount per viewer matters, check how the contents are divided between the individual packs.

View at Joybuy
Lay's Doritos Chill Box multipack, 12 pieces

Lay's Doritos Chill Box multipack, 12 pieces

A box to compare if you want to put out individual snacks for several viewers.

The title lists 12 pieces and the brands Lay's and Doritos. Check the types of snack, weights and allergen information on the individual packs.

View at Joybuy
Lay's Family Box, 15 pieces

Lay's Family Box, 15 pieces

A box for anyone who wants to offer a selection of individually packed snacks to share during a TV dinner.

Joybuy describes this Family Box as containing 15 packs of Lay's, Cheetos and Bugles. Check what’s in each pack if you want to share out a particular flavour or amount.

View at Joybuy

Frequently asked questions

How do I compare crisps when packs list different portion sizes?

Compare similar crisps per 100 g for the nutritional values that matter to you, such as energy, salt, fat and saturated fat. Voedingscentrum recommends this approach because the stated portion size can vary from one product to another.

What does a 40 g portion tell me about the nutritional value?

Voedingscentrum gives the average values for 40 g of crisps as 215 kcal, 13,1 g fat, 3,4 g saturated fat and 0,53 g salt. These are average values, not the nutritional information for every flavour or pack; check the product label for those details.

Should I check every crisp flavour separately if I have an allergy?

Yes, check the allergen information for the exact flavour and pack you’re buying. Ingredients can vary between variants, so don’t rely on the brand alone or on information for another pack size.

How should I store crisps after a TV dinner?

Follow the storage instructions on the pack you’ve chosen and close it after opening as directed. Joybuy says that a pack of Pringles Original should be kept tightly closed after opening; don’t assume the same instructions apply to other crisps or packs.