Joybuy Insights

Buying Turkish sweets and lokum: how to choose the right Turkish treat

When buying Turkish sweets and lokum online, shoppers often look first at flavour, packaging and price. However, small details can make a big difference. A bag of fruity sweet sticks is very different from a box of soft lokum to serve with coffee. Ingredients, allergen information and storage instructions also deserve attention.

In this buying guide, we compare different Turkish sweets and lokum based on packaging, ingredients, flavour profile and occasion. This makes it easier to find a suitable option for enjoying at home, serving to guests, taking to a celebration or giving as a gift.

Common pitfalls when buying Turkish sweets

1. A larger pack is not always better value

A 500-gram pack may seem appealing when you want to share sweets. However, lokum and other sweet treats often contain a lot of sugar and become more susceptible to drying out, heat and moisture once opened. Only buy a larger size when you are genuinely serving the product to several people or will use it within the stated period.

2. “Fruity” does not automatically mean real fruit flavour

In many Turkish sweets, the flavour comes from flavourings, fruit concentrate or a combination of the two. Bebeto S Strawberry 300g, for example, contains glucose-fructose syrup, fruit and plant concentrates, and flavourings. The product description states that it has a strawberry flavour, but that does not mean the sweets contain a high proportion of strawberries.

3. Allergen information can vary considerably between products

Lokum containing pistachios, hazelnuts or almonds requires extra attention. Always check the current packaging. Some product listings may state that a product contains none of the 14 major EU allergens, even though a nut ingredient is mentioned. If in doubt, the label on the delivered packaging takes precedence. Also look out for possible traces of gluten, milk, eggs, nuts or sesame.

Key points to check

Flavour and texture

Lokum, also known as Turkish delight, is generally soft and slightly elastic. The flavour can range from neutral and sweet to fruity, floral or nutty. Common varieties include:

  • Plain lokum: a simple, sweet base without a pronounced fruit or nut flavour.
  • Pistachio lokum: a nutty variety, often chosen for coffee with guests or gift boxes.
  • Hazelnut lokum: suitable for anyone looking for a distinct hazelnut flavour and extra bite.
  • Almond lokum: combines a soft texture with pieces of almond.
  • Fruity lokum: for example, with pomegranate or citrus.
  • Soft sweets: such as fruit gums, cherry fudge and Bebeto sweet sticks.

Ingredients and dietary preferences

Do not just look at the front of the packaging. The ingredients list shows whether the product contains gelatine, wheat, palm fat, nuts or other ingredients. Bebeto S Strawberry and Bebeto J Dracola Teeth, for example, use beef gelatine. The product description for Bebeto Wacky Stick Cool Tutti Frutti lists wheat flour and states that it is suitable for vegetarians and vegans; however, always check the current label before buying.

Weight and storage instructions

The available packs range from 80 grams to 500 grams. Smaller bags are useful for trying a flavour first. Sizes from 250 to 300 grams suit a small family or a coffee break. A 500-gram pack is more practical for a birthday, gathering or several serving occasions.

Most of the products mentioned should be stored in a cool, dry place, away from direct sunlight and sources of heat and moisture. For certain Koska lokum products, the product information states: store chilled and use within the specified period after opening. Always check the instructions on the product itself.

Recommended choices by type of buyer

Suitable for: Budget-conscious beginners
Bebeto J Cherry 80 g Turkish

Bebeto J Cherry 80 g Turkish

Why it suits this profile: The 80-gram pack keeps the purchase manageable. The cherry flavour is an approachable choice for anyone keen to discover different Turkish sweets without buying a large supply straight away.

How this product avoids the pitfall

The small size reduces the chance of the sweets being left open for a long time. The product information states that it contains none of the 14 major EU allergens; still, check the label on the delivered product.

Main benefit & advantages

80 g net quantity, cherry flavour and 356 kcal per 100 g according to the product information.

Suitable for: Shoppers seeking premium quality
Koska Turkish Delight With Pistachio Antep Fistikli Lokum 250 g

Koska Turkish Delight With Pistachio (Antep Fistikli Lokum) - 250 g

Why it suits this profile: This lokum variety combines the soft base of Turkish delight with pistachios. The 250-gram size is ideal for a well-presented coffee break or a small gift box.

How this product avoids the pitfall

The product page explicitly lists pistachios in the ingredients. This makes the flavour choice clearer than a general description such as “traditional treat”.

Main benefit & advantages

250 g pack, pistachios listed as an ingredient and a soft, chewy lokum texture according to the product description.

Suitable for: Specific occasions & frequent shoppers
Koska Turkish Delight with Pomegranate 500g

Koska Turkish Delight with Pomegranate 500g

Why it suits this profile: The 500-gram size is suitable for a larger gathering, a party table or several serving occasions. The pomegranate flavour offers an alternative to neutral and floral lokum.

How this product avoids the pitfall

The fruit variety is clearly identified as pomegranate. The packaging therefore does not rely solely on a vague fruit description.

Main benefit & advantages

500 g pack, pomegranate listed as the main flavour and 373 kcal per 100 g according to the product information.

Suitable for: Families and fans of fruity sweet sticks
Bebeto Wacky Stick Cool Tutti Frutti 180g Turkish

Bebeto Wacky Stick Cool Tutti Frutti 180g Turkish

Why it suits this profile: The soft sweet sticks are easy to hand out individually, making them ideal for a casual treat, children’s party or film night.

How this product avoids the pitfall

The product page lists wheat as an allergen. This allows you to check in advance whether it is suitable for the people you are sharing the sweets with.

Main benefit & advantages

180 g pack, a mix of fruit flavours and soft sweet sticks; the nutritional information states 389 kcal per 100 g.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about Turkish sweets and lokum

What is the difference between lokum and Turkish delight?

Lokum is the Turkish name for a soft sweet made primarily from ingredients including sugar and starch. Turkish delight is the English name for the same type of treat. Depending on the variety, pistachios, hazelnuts, almonds, fruit flavourings or floral flavours may be added.

How should you store lokum after opening?

Always follow the instructions on the packaging. Many products are recommended to be stored in a cool, dry place, well sealed and away from direct sunlight. Some Koska varieties state that they should be stored chilled. Use the product within the specified period after opening and check the best-before date.

Which Turkish treats are suitable for sharing?

For several people, packs of 300 to 500 grams are practical. Lokum with pistachio, pomegranate or rose is ideal with coffee and tea. For a more informal treat, Bebeto sweets, fruity sweet sticks and mixed-shaped sweets are easier to hand out individually. If any guests have allergies, always check the current ingredients list first.