Buying trainers without getting it wrong: how to choose the right pair for every day

Buying trainers seems easy, until a few weeks later you realise the fit isn’t right, the sole doesn’t offer much grip or the material gets dirty quickly. It can be particularly difficult to judge the fit, cushioning and finish before buying online. An appealing colour or a well-known brand name doesn’t necessarily tell you how a pair will perform day to day.

When choosing, look out for these three common pitfalls:

• Getting the size wrong: size charts vary between brands and models. An EU size alone may not be enough, so check the foot length in centimetres too, if available.
• Vague comfort claims: terms such as ‘soft cushioning’ or ‘comfortable’ aren’t always based on the same technology. Look at the construction of the midsole, footbed and heel collar.
• Impractical materials: suede can look stylish, but it needs more care than canvas or synthetic materials. Mesh is breathable, but can be harder to clean when exposed to rain and street dirt.

What should you look for when buying trainers?

1. Fit, size and use

First, think about what you need the trainers for. For commuting and long walks, a supportive midsole, a secure heel fit and plenty of room for your toes are important. Looks may matter more for casual outfits or streetwear, but your shoes still shouldn’t pinch.

When checking trainers for women and men, look at:

• the available EU sizes and any half sizes;
• the foot length in centimetres;
• whether the model is listed as a women’s, men’s or unisex style;
• the shape of the toe and the width of the forefoot;
• the returns policy before you order.

For models such as the Puma Speedcat trainers, the product information states that they fit true to size. This is a brand specification, though, and doesn’t guarantee that every foot will need the same size.

2. Midsole and feel underfoot

The midsole has a big impact on how trainers feel during everyday wear. According to the product description, New Balance models in the 574 series use an ENCAP midsole, made with EVA foam and a polyurethane rim. This is a clearly specified construction designed to combine cushioning and support.

The Adidas Run 70s trainers are described as having a lightweight, flexible construction and a rubber outsole. These features are suited to casual wear and light sporting activities, but they don’t automatically make this model suitable for intense running sessions. For that, choose a shoe specifically designed for running.

3. Upper, outsole and care

The material affects more than just the look; it also determines how much care your trainers need:

• Suede: feels sturdy and works well on retro trainers, but should be cleaned with a suede brush. Avoid soaking it in water.
• Canvas or textile: often lightweight and breathable, but stains may remain visible. Vans Authentic trainers and some Converse trainers have a textile upper.
• Mesh: can help with ventilation. According to the product information, the mesh in the upper, collar and tongue of the New Balance ML574EVM is made from 100% recycled polyester.
• Leather and synthetic details: can give a smooth finish and are generally easy to wipe clean in specific areas. The Nike Dunk Low women’s styles in this selection have a leather and textile upper.
• Rubber outsole: check the tread and materials. A waffle tread, as found on some Vans models, or a classic rubber sole can provide extra grip on everyday urban surfaces.

Don’t just put your trainers in the washing machine. Several product descriptions recommend cleaning them with a damp cloth or soft brush, then letting them dry naturally. Heat can damage glued joins, colour and shape.

Our recommendations for different types of wearer

Suitable for: Budget-conscious beginners

Vans VN000EE3BLK1 Authentic Black 37

Why it suits this profile: The low-profile black design is easy to pair with jeans, shorts and casual outfits. It’s made for everyday wear and has a straightforward material construction.

How this product avoids the pitfall

The product information lists a textile upper and lining, and a rubber sole. This makes it easier to work out in advance what care they’ll need.

Key benefit & highlights

Textile upper and lining, rubber sole, and a versatile black colour.

Suitable for: Shoppers looking for top quality

New Balance WL574YA137

Why it suits this profile: This women’s style combines a retro shape with materials suited to everyday wear around town. It works with everything from jeans to a dress or sportswear.

How this product avoids the pitfall

The specifications clearly list an ENCAP midsole, EVA foam, a polyurethane rim and a rubber outsole. So you’re choosing based on specific components, not just a general comfort claim.

Key benefit & highlights

Suede and mesh, an ENCAP midsole and rubber outsole, plus neutral colours that are easy to pair with different outfits.

Suitable for: Specific needs & frequent wearers

Vans Old Skool VN000D3HNVY1 Navy 41

Why it suits this profile: The combination of canvas and suede overlays is well suited to everyday streetwear and casual outfits. The low-profile shape and lace-up fastening offer a familiar fit.

How this product avoids the pitfall

The product information distinguishes between 56% suede, 44% canvas and a vulcanised rubber outsole. This helps you choose based on the care required and the conditions you’ll wear them in.

Key benefit & highlights

Canvas with suede overlays, a vulcanised rubber sole and a diamond tread for grip, according to the product description.

Other popular styles to compare

If you’re after a distinctive retro look, you could also consider New Balance 574 trainers, such as the ML574EVM, U574RAC or ML574EVN2E. These models use different combinations of suede, mesh, ENCAP technology and recycled materials. Check the colour, size and materials for each version.

For a sporty streetwear look, Nike Dunk Low women’s trainers and Converse styles are worth considering. Nike lists a padded collar, a cushioned footbed and a rubber sole with a pivot point for the Dunk Low. Converse models vary in upper material, from canvas to suede. According to the product information, the Puma Speedcat trainers have a leather upper, an IMEVA midsole and a rubber outsole.

If you’re looking for a simpler everyday style, consider Vans Old Skool trainers, Vans Authentic trainers or the Vans Rowley Classic. The Rowley Classic is listed with a suede upper, synthetic details, the signature Sidestripe and a rubber waffle sole.

Frequently asked questions about buying trainers

Which trainers are suitable for everyday wear?

Choose a style with a secure heel fit, enough room for your toes and a rubber outsole. For long days, a supportive midsole and padded collar can feel more comfortable. Check the material too: mesh and textile are practical for everyday use, while suede needs more care.

How long do trainers last on average?

Their lifespan depends on how far you walk, the surfaces you wear them on, your body weight, how well you care for them and how often you alternate them with other shoes. A rubber sole and sturdy upper can help limit wear, but no style has a set lifespan. Replace your trainers when the sole becomes visibly smooth, the heel wears down unevenly or the upper loses its shape.

Are durable trainers always more expensive?

Not necessarily. Look beyond the price to the materials and expected lifespan. Some New Balance models list recycled polyester or recycled rubber. These are manufacturer specifications; on their own, they don’t mean a shoe will last longer in every situation. Check the care instructions too, and choose a style you’ll wear often.