Choosing toothpaste: how to compare fluoride, benefits, contents and packaging

A tube of toothpaste may seem simple to choose, but products vary considerably in their ingredients, flavour, contents and intended use. Are you looking for toothpaste for cavity protection, a variant for sensitive teeth or whitening toothpaste? In that case, simply choosing based on eye-catching packaging or a promise such as “fresh breath” is not enough.

Many households come across the same purchasing pitfalls:

• Marketing claims are read as guarantees. A brand may, for example, refer to whitening, antibacterial technology or long-lasting protection. Always check exactly what is stated in the product description and ingredients list. According to Oral-B’s own research, certain variants can provide 24-hour protection when used twice a day; this is a brand claim and not a general guarantee for every user.
• Whitening is confused with bleaching. Whitening toothpaste generally targets visible surface stains. This is different from a professional bleaching treatment and does not necessarily change the natural colour of your teeth.
• A multipack is not automatically better value. A pack of 3 or 5 tubes can be practical, but compare the price per 75 ml or 100 ml. Also check the use-by information on the packaging and do not buy a larger quantity than you will use within a reasonable period.

Which toothpaste features are important?

1. Fluoride content and cavity protection

For everyday oral care, toothpaste with fluoride is a popular choice. Fluoride helps protect tooth enamel. In the product specifications, this is often stated as fluoride ppm.

Some examples from the range:

• Colgate Regular 100 ml states 1450 ppm fluoride.
• Aquafresh Triple Protection 100 ml states 1450 ppm fluoride.
• Parodontax Extra Fresh 75 ml states 1400 ppm fluoride.
• Prodent Cool Mint 75 ml states 1450 ppm fluoride.

Pay attention to the age guidance on the label. For young children, a small amount and supervision while brushing are usually recommended. If you use fluoride from several sources, the product information advises consulting a dentist or doctor.

2. Choose the variant based on your everyday needs

A neutral toothpaste for everyday use is not the same as a product designed for a specific purpose.

• Toothpaste for sensitivity: look at the variant name and the stated ingredients or technology. According to the product description, Oral-B Pro-Expert Sensitivity Calm Sensation contains a stannous fluoride complex and is designed to address sensitivity as part of a wider oral care routine.
• Toothpaste for bleeding gums: according to the manufacturer, Parodontax Extra Fresh is intended for adults focusing on gum care. The formula contains sodium bicarbonate and fluoride. Persistent bleeding gums should not be addressed solely through your choice of product; discuss this with a dentist.
• Whitening toothpaste: variants such as Oral-B 3D White Arctic Fresh and Colgate Advanced White mention the removal of surface stains. According to Oral-B’s own research, the 3D White variant removes up to 87% of certain surface stains. This claim applies under the conditions of the brand’s research and is not a promise of a fixed change in tooth colour.
• Fresh breath: flavourings such as mint or menthol mainly create a fresh sensation in the mouth. A fresh flavour does not automatically resolve the cause of bad breath.

3. Contents, packaging and price per use

The most common sizes in this selection are 75 ml toothpaste and 100 ml toothpaste. A 100 ml tube contains around one-third more than a 75 ml tube, but the price per millilitre may vary from one offer to another.

A toothpaste multipack is convenient for families or when several people use the same variant. Oral-B Pro-Expert Gentle Whitening is available as 3 x 75 ml, Oral-B 3D White Arctic Fresh as 3 x 75 ml or 5 x 75 ml, and Parodontax Extra Fresh as a 3-pack or 4-pack. When buying multiple tubes, check:

1. That all the tubes contain the same variant.
2. That the flavour is suitable for everyone in the household.
3. That the age and usage instructions are appropriate for the user.
4. That the use-by information on the packaging still allows sufficient time for use.

Our recommendations by user profile

Suitable for: Budget-conscious beginners

Colgate Toothpaste Regular 100ml

Why it suits this profile: A straightforward choice for adults and families looking for an everyday fluoride toothpaste without needing a specialised variant.

How this product avoids the pitfall

The 100 ml contents are clearly stated, so you do not unknowingly pay for a smaller tube with a similar appearance.

Key benefit & advantages

According to the product information, the formula contains fluoride (1450 ppm) and the variant is intended to protect against cavities.

Suitable for: Shoppers looking for premium quality

Oral-B Pro-Expert Gentle Whitening Toothpaste - 3x75ml

Why it suits this profile: Suitable for anyone who wants to combine everyday oral care with a focus on surface stains in a single product.

How this product avoids the pitfall

The product name includes Gentle Whitening, making it easier to distinguish a milder stain-removing focus from a bleaching claim.

Key benefit & advantages

3 tubes of 75 ml; according to the product description, a stannous fluoride complex and a focus on plaque, sensitivity and surface stains, among other things.

Suitable for: Specific use & intensive users

Parodontax Extra Fresh 75ml (4-Pack)

Why it suits this profile: Designed for adults specifically looking for toothpaste for healthy gums and a supply for everyday use.

How this product avoids the pitfall

The packaging clearly states the number and size of the tubes: 4 x 75 ml. The manufacturer’s claim about plaque removal should be read in the context of the brand research mentioned.

Key benefit & advantages

Contains sodium fluoride (1400 ppm according to the product information), sodium bicarbonate and an extra-fresh flavour.

Practical buying tips for everyday use

Use the amount and brushing frequency stated on the packaging. Many products recommend brushing twice a day for around two minutes. Spit out the toothpaste and do not swallow it. If you experience irritation, persistent sensitivity or bleeding gums, it is advisable to consult a dentist.

Want to compare several variants? Pay attention to:

• Ingredients: check the fluoride, flavourings and potential allergens such as limonene.
• User group: some products are intended for adults or require supervision when used by children.
• Texture and flavour: a fresh mint variant is not pleasant for everyone, particularly if you are sensitive to strong flavours.
• Price per millilitre: do not compare 75 ml, 90 g and 100 ml without taking the units into account.

Frequently asked questions about toothpaste

Which toothpaste is suitable for cavity protection?

Look for a formula containing fluoride and check the stated fluoride content. Colgate Regular 100 ml, Aquafresh Triple Protection 100 ml and various Oral-B variants state their fluoride content in the product information. Always follow the usage instructions on the label.

How often should you use toothpaste?

For many everyday variants, brushing twice a day is recommended. Do not use more than the amount recommended on the packaging. Children often need a smaller amount and should be supervised while brushing in accordance with the instructions.

How long does toothpaste stay usable?

The relevant use-by or usage information is stated on the packaging. Some products also specify a period after opening, such as 6 months. Keep the tube closed, dry and out of direct sunlight. When buying a multipack, check the date before opening a new tube.