Who is this choice for?

Parents keeping an eye on the shopping budget

You want to put together a sweet snack for an occasional treat and consider the pack sizes of both the rusks and the chocolate sprinkles.

Parents choosing a daily snack

You want to know whether rusks with chocolate sprinkles are suitable for a regular snack time for a baby or toddler. The Netherlands Nutrition Centre recommends choosing products from the Dutch Wheel of Five.

Parents packing a snack for nursery or school

You need to check the allergens listed on the specific packs and find out what the nursery or school allows.

What should you consider?

First decide whether you’re choosing a daily snack or an occasional sweet treat. Then look at which rusks and chocolate sprinkles suit your needs and any rules for packed food.

What to considerWhat to check when buyingWho it matters to
Quantity and budget Check the contents of each pack separately and think about how much you’ll actually use. If I only make this occasionally, I don’t want to choose a large pack that won’t get used up. For around 33% of consumers, pack size is the main consideration.
Daily use Decide how often you want to serve this snack; don’t assume plain rusks are wholemeal. For a regular snack time, I want to choose something that follows the Netherlands Nutrition Centre’s advice for babies and toddlers. This is the main concern for around 42% of consumers.
Allergens and taking snacks out Read the current labels on both the rusks and the topping, and ask about the nursery or school’s policy. If the snack is going to nursery or school, I want to know in advance which ingredients and local rules matter. Around 25% of consumers prioritise this.

Common mistakes

  • Looking only at the chocolate sprinkles pack

    Chocolate sprinkles are just the topping; you’ll also need rusks for this snack. And a larger pack doesn’t tell you how much you’ll get through if you only serve it occasionally.

    Assess the contents of both packs separately and choose sizes to suit how often you make the snack.

  • Making a sweet treat part of your daily routine

    For daily snacks for babies and toddlers, the Netherlands Nutrition Centre recommends products from the Dutch Wheel of Five, such as fruit, vegetables and a little wholemeal bread.

    Keep rusks with chocolate sprinkles for an occasional treat, and choose a suitable option from that advice for regular snack times.

  • Thinking only about gluten when checking for allergens

    According to Jumbo, Jumbo Beschuit Naturel also lists egg as an allergen. Allergen information for chocolate sprinkles depends on the variety you choose.

    Check both labels every time you buy them. If you’re packing the snack, also check the nursery or school’s policy.

  • Assuming all rusks contain iodine-enriched baker’s salt

    The 2008 agreement published by Overheid.nl describes efforts to encourage the use of iodised salt in bread-making. It doesn’t specify the ingredients in any particular pack of rusks.

    Check the ingredients list if the type of salt used is important to your choice.

Brands to consider

Jumbo

Jumbo offers both plain rusks and several packs of chocolate sprinkles.

  • The milk chocolate sprinkles shown come in a 600 g pack; Jumbo Beschuit Naturel contains 13 rusks.
  • According to the label, Jumbo Beschuit Naturel contains wheat, gluten and egg.

Albert Heijn

Albert Heijn offers plain rusks and a variety called AH Hagelslag melk minder suiker.

  • The AH Beschuit Naturel pack shown contains 125 g.
  • The product information for AH Hagelslag melk minder suiker lists milk and lactose; check the label of the variety you choose.

De Ruijter

De Ruijter Hagelslag Puur is a separate chocolate sprinkles option for comparing pack sizes.

  • The variety shown by Jumbo contains 390 g.
  • Rusks are not included with these chocolate sprinkles.

Venz

Venz offers several varieties of chocolate sprinkles; check the details of each pack.

  • The Venz Melk Chocolade Hagelslag shown by Jumbo contains 400 g.
  • The 380 g Venz Rimboe Beer milk and vanilla variety is a different product. Don’t assume its ingredients or allergens are the same as those in the standard milk chocolate sprinkles.

ALDI

ALDI offers Sprinkles chocolate sprinkles in milk and dark varieties.

  • The pack shown contains 300 g.
  • Choose your variety and check its label; the milk and dark varieties don’t have the same ingredients.

Lidl

Lidl offers milk chocolate sprinkles for in-store purchase.

  • The pack shown contains 600 g.
  • Check the label on the pack you choose in store.

Products for snack time

These products serve different purposes: Venz is chocolate sprinkles for an occasional sweet rusk, while g'woon wholegrain crispbread is a different base. Neither pack contains everything you need to make rusks with chocolate sprinkles.

Venz milk chocolate sprinkles 400 g

Venz milk chocolate sprinkles 400 g

For an occasional treat of rusks with chocolate sprinkles; rusks are sold separately. Check the label on these chocolate sprinkles before use.

View at Joybuy
g'woon wholegrain crispbread 125 g

g'woon wholegrain crispbread 125 g

An alternative base to consider for snack time: this is crispbread, not rusks, and chocolate sprinkles are not included. Check the label if you plan to pack it for your child.

View at Joybuy

Frequently asked questions

Are rusks with chocolate sprinkles suitable as a daily snack for a toddler?

Not as a regular daily choice, according to the Netherlands Nutrition Centre’s snack advice for babies and toddlers. It recommends products from the Dutch Wheel of Five, such as fruit, vegetables and a little wholemeal bread. You can consider rusks with chocolate sprinkles as an occasional alternative.

What should I check if the snack is going to nursery or school?

Read the current allergen information for both the rusks and the chocolate sprinkles, and ask about the policy at the nursery or school in question. For its Beschuit Naturel, Jumbo lists wheat, gluten and egg, among other ingredients; this doesn’t tell you what’s in a different brand of rusks.

Do Dutch rusks always contain iodine-enriched baker’s salt?

Don’t assume this is the case for a particular pack. The 2008 agreement published by Overheid.nl concerns efforts to encourage the use of iodised salt in bread-making; check the ingredients list on the rusks you buy.

Why should I assess the rusks and chocolate sprinkles separately?

A pack of chocolate sprinkles doesn’t automatically include rusks. Check the contents, ingredients and allergens of both products, and choose pack sizes that suit how often you make the snack.